Before you hire one, though, it’s better if you are familiar with the best practices these professionals should implement on your website. This would give you an easier time choosing which of the many SEOs to hire. On that note, here are some of these practices:

If you are not doing so already, it is time to start adding metadata, including titles, meta descriptions, and schema markup to your sites. Titles and meta descriptions are common, but you may not be familiar with schema markup. These are additional fields that help Google, and other engines know how to categorise your content. What’s more, your mobile-friendly website should have social metadata, such as Twitter cards or Open Graph cards.

When Google's algorithms crawl websites, they are fetching data from the website. Your site is not shut down while this occurs, which means that other web visitors could be on your site at the same time. Even though Google has crawl rate limits in place to reduce the effect that their analysis has on other web surfers' experiences, if your site doesn't have enough server capacity, lagging can occur. Your Google SEO specialist should ensure that your website can handle all the search engine bots and visitor traffic. Check your current server capacity and settings to make sure that lagging does not occur when your site is crawled by the new algorithm.

Google Search Console is a free service that allows website owners to monitor their website's performance and rankings in Google's search results. Your Google SEO specialist can use this free service to add new content to be crawled, monitor content performance, maintain your site and more. To see how Google's latest algorithm will affect your site's performance and to find out whether your mobile site is experiencing any issues, be sure to add your site's mobile version to your Google Search Console account.

The visibility and accessibility of your website to mobile devices is something your SEO specialist must prioritise. If your video player isn’t responsive and optimised for mobile devices, the video may load to full-screen size, making it too large for users to view. To check for this, simply load your site on a mobile phone and view your content personally before making any changes. 

Google considers your mobile-friendly website as the main content source in the mobile-first index. So, for a responsive site, you won’t see any fluctuations in rankings once the switch happens. In this ideal scenario, the user will adapt to any device they’re on since you’ll be using only one URL. If you don’t have a responsive site, however, then your organic SEO specialist should at least need to make sure that your primary content exists on your mobile site to avoid any negative repercussions. Google releases guidelines and routinely makes about 500-600 tweaks every year, all of which you should adhere to.

In making your website mobile-ready, your organic SEO specialist should not just depend on a mobile-friendly test. Many websites rolled out sub-standard changes simply to avoid a ranking drop when the April 2015 mobile-friendly update rolled out, negatively impact the UX of sites for visitors. Google has said that it is better to not sacrifice a fully functional desktop-focused site and wait to roll out URLs that provide a positive user experience for mobile visitors rather than rushing and producing something substandard just for mobile-first indexing.

Completely avoid presenting content to users on mobile devices which requires Flash to be installed as mobile devices do not support this. You should collaborate with your SEO specialist to seek alternatives to flash by looking at HTML5 and JavaScript or CSS3. Many of the features Flash have provided can be at least in part emulated or entirely replaced by these newer markup and coding technologies.

Now that you have reached the end of this article, making your website mobile-ready will be easier for you. After all, this is something crucial to the revenue and visibility of your products and services. Hence, it’s just right that you include this as one of your priorities. Also, don’t forget to hire the best SEO specialist who can help you apply all of these to generate results as more time passes. This includes increasing your search engine ranking and visibility, as well as driving more traffic to your website.