Garnier usually has promotions running in order to attract customers to purchase their products. Garnier promote its products through Radio promotions, television commercials and also ads in magazines, newspapers and online advertising. They reduce prices to promote their products and also sell two products for one which makes customers to purchase their products. Garnier has products tailored for different skin tones and hair which makes people to purchase the products because the brand specifically caters for their needs.

We are loyal to the brand because it offers variety of quality products at affordable prices. Garnier offers products with natural ingredients which makes us like the brand. We are loyal to the brand because after using their products, we see great improvement on the skin. 

THE BRAND OR PRODUCT

The Colgate toothpaste brand has high level of customer satisfaction and brand loyalty based on their good services and performance. It is available in every retail in our country worldwide, it is recommended by most dentists because it reduces bleeding gums and gives the teeth a 24 hours protection against plague and germs. only Colgate provide antibacterial protection and direct anti-inflammatory action, which is notable given the importance of good oral health and emerging scientific research associating oral health with overall health.

THE PRICE AND QUALITY

Colgate is one of the most trusted brand nationwide from generation to generation and the fact that it now produces Colgate toothpaste for the younger ones which is why we no never look at other toothpaste when we do shopping as customers. There are range of Colgate products from Colgate sensitive, Colgate Total to Colgate optic white.

What we really love about the product is that it is more affordable, everybody can be able to afford it and it offers the best quality products. The packaging of the brand is eye catching and portable. It is oldest and trusted toothpaste company which is still standing till now with good reputation, speaking volumes and new invented products to satisfy our needs as it gives us a long lasting fresh breath and builds up the confidence to smile with pure white teeth and it has its
own unique mixture ingredients.

REPUTATION OF THE BRAND

Colgate tastes like a normal, mild mint toothpaste. It is not spectacularly tasty but is easy to use and leaves your mouth feeling fresh.

PROMOTION

The promotion of their the company's brand impresses us as it shows the best quality it can give because it uses advertising (highlighting its features), sales promotion ( mobile promotion and public relations (newspapers and magazines) in combination to promote the product.

LOYALTY

We are loyal to the brand and we even give a free word of mouth or referrals to others who have not tried it because we have never experienced any disappointments from using the products.

Cadbury wants its customers to feel ‘part of the story', their customers have to enjoy and feel the Cadbury moments of joy. In the ads people will be bored but immediately after eating their chocolate they will be dancing and triggering their moments of joy. It actually talks about how products are there to create a moment of joy in our lives. It reassures its customer support by applying strong emotional advertising campaign focusing on the preferences and likes of the customers when they opt for a chocolate purchase.

"REPUTATION AND CUSTOMER LOYALTY"

The sustainable cocoa life  programme  is mondelez international way  of ensuring  its  brand support sustainable cocoa farming, The Cadbury brand's success  is determined beyond  the  products they sell. Tansparency  around  the whole origin of their products have  become an important factor when determining our customer  loyalty. "Mondelez”  the  producer  of Cadbury chocolate  has always put  sustainability  to  the  forefront  of its priorities.They have never taken the ” business as  usual ” approach when it comes to the forefront of the sustainability of their farmers. This reinforces and shows the  reputation  and  loyalty  to  the  brand. Cadbury, the dairy  milk  chocolate  slabs  sold  in SA , now  bear the  cocoa life  logo, means that it is made the right way. So not only are we choosing the Cadbury, but we also choose the "cocoa life logo" which means everyone  can  love  the  chocolate  as much  as we do, but also the right  way.

"PRICING"
- Price is important to marketers because it represents marketers’ assessment of the value customers see in the product  and are willing to pay for a product.
- Pricing is important since it defines the value that the product is worth for you to make and for your customers to use. It is the tangible price point to let customers know whether it is worth their time and investment.  Your pricing strategies could shape the  overall profitability for the future.



"PACKAGING AND APPEARANCE"

Cadbury is to introduce what it claims is more "accessible" look to the packaging for its flagship  dairy milk brand ina an attempt to bring the product closer to the informal tone of marketing.

The packaging is being rolled out to the stores nationwide over the coming weeks Cudbury Dairy Milk the first to hit the shelves.It will then be  extended to the brand's wider range alongside a roll out to other global market.

"Thank you for reading"

Bibliography:

 Du Chenne, S., 2019. Brand Sustainability And Customer Loyalty. [online] BusinessLIVE. Available at: <https://www.businesslive.co.za/redzone/news-insights/2019-08-26-brand-sustainability-and-customer-loyalty/> [Accessed 19 August 2020].

- Ingenbleek, P.T.M. and van der Lans, I.A. (2013), "Relating price strategies and price‐setting practices", European Journal of Marketing, Vol. 47 No. 1/2, pp. 27-48

https://www.marketingweek.com

(Additional Source: https://www.campaignlive.co.uk/article/cadbury-wants-customers-feel-part-story-dairy-milk-ritz-campaign/1282728)

Unathi Booi

Kgabo Boroto

Raesetsa Thole

Michaela Basson

Junior Sitshaluza

We as the Study Masters group have chosen the Nando’s restaurant for the marketing and me group activity. “Nando’s is a South African restaurant chain which specializes in Portuguese-African food, including its signature flame-grilled peri-peri style chicken. It was founded in Johannesburg in the year 1987 and it operates in over 1000 outlets in 35 countries. Its logo is a Portuguese symbol for the Rooster of Barcelo’s.” (Wikipedia) The brand is appealing because of their marketing strategies by using various integrated marketing communications and advertising effortlessly.

 

Nando’s has satirical positive brand reputation that audiences associate with the brand’s marketing efforts. Nando’s focusses on both social and political issues affecting South Africa. The advertising used in this particular video and across other platforms has a strong brand identity and cultural relevance. Nando's has no limitations, their marketing team is both brave and creative. The restaurant’s advertisements are the best and are very humorous. Like the video we added, it simply takes us through some of the most memorable moments in South Africa’s history, such as the day Nelson Mandela was finally freed. It also shows the Gupta brothers fleeing with bags full of cash. The message is simple, we as South Africans have somehow always fixed our problems and can do it again.  The restaurant is a place for good and simple meals such as the tasty chicken peri-peri. Their chicken is soft and fresh, the coleslaw salad rules over. The service is quick and efficient and has amazing staff.

 

The brand is the epitome of savvy marketing in South Africa. The brand’s witty adverts and social media presence have made its marketing strategies the envy of many businesses. Building the much-needed hype and keeping with the Nando’s spirit, the brand has created a many incredible feedbacks from a lot of countries, which is a way to create excitement and engage its customers. Nando’s has always been a young and lively brand and this is showcased through the marketing initiatives. It also has a unique approach that create a sense of intrigue among customers. The hook of the marketing is cultural relevance focused on current affairs, with comic relief at often tough economic times. They use traditional and digital marketing and advertisements, as well as word-of-mouth from social influencers for audience reach. In the instance of the video; the marketing team (Joe Public United) responsible for Nando’s campaigns used offensive marketing strategy - a shock factor, but instead of purely focusing on the product and direct competition: they alienated the competition all together and focused on the target market, “South Africa” by pointing out political issues that have many people disgruntled and ending the video with the brand plus slogan, ‘Nando’s. Fire it Up’.

 

We are very loyal to the brand as the food is fantastic. Also, the chicken is beautifully flavored. Besides the fact that it is delicious, it is very healthy as it is flamed grilled and not deep fried. The brand creates a memorable experience for everyone who has a bit of Nando’s in their life. There’s consistency that we appreciate as far as brand measurement is concerned. The brand also serves as a conversation piece at dinner tables and social trends. 

 

 

Nando’s – Wikipedia (11 August 2020) https://en.wikipedia.org/wiki/Nando%27s (Accessed 16 August 2020)

Nando's Advert South African can fix anything - YouTube  (13 April 2013) https://www.youtube.com/watch?v=4lSTi3Wllxk (Accessed 15 August 2020) 

Lihle Zwane 

Linda Thekiso 

Mohale Makoma 

Karabo Sekhoko 

Lehlogonolo Shai 

As a group we sure do agree on one thing: the great and refreshing taste coca-cola has. It has an emphasis “ Coke doesn't sell a drink in a bottle, it sells “happiness” in a bottle”. Coca-cola has great quality with a great reputation worldwide with reasonable prices. 

Coca-cola is one of those brands that inspire emotions, best success stories of all times. We commend the brand on its marketing, for their creative videos which are interesting and fun to watch. It is respected for its consistency and being voted the best. 

We are all definitely loyal to our brand. It is Coca-cola over any other fizzy drinks. With their variety of products to choose from it makes it hard for us not to be loyal. 

Lihle Zwane 

Linda Thekiso 

Mohale Makoma 

Karabo Sekhoko 

Lehlogonolo Shai

Nike 

Nike appeals to us because of their high quality sneakers with great designs. Nike is a great brand which does worldwide marketing of high quality footwear,accessories,etc. The brand is accommodating to everyone. 

The way in which they promote and advertise their brand is appealing,their ads or commercials sure does communicate a strong message to their customers. Their “Just do it” slogan is not just a catch phrase, but motivates and encourages their clients more especially to athletes. Nike values the consumer and the importance of providing quality products. 

Them offering different products from footwear to accessories makes us remain loyal to the brand, because we just keep going back for more and more. 

This brand is one of the oldest brands found in the market today. Its reputation and quality has made the product one of the most striving and growing brands worldwide.

Vaseline has been used by our families from generation to generation (it is like a family heirloom which is passed on from generation to generation). Even before lotions were produced, majority of African people used Vaseline to moisturize their skin.

 History of Vaseline
The brand Vaseline was created by Robert Chesebrough in the 1871; however in the  year 1987 he sold this brand to Uniliver.  It was said Chesebrough travelled to Titusville, a small town in Pennsylvania.

 That's where he found rod wax, which is an unprocessed form of petroleum jelly (Vaseline, 2020), this was used to treat burns and cuts.

Vaseline over the years has improved from producing only petroleum jelly to producing a variety of products,which we have shared on the attached video.

The main products we have selected as a team are Vaseline Petroleum Jelly and Vaseline Lotion, but all further information is contained on the link attached below.

As team Hurricane we decided to compile a video for this assignment. We hope you will find it insightful and of great delight.

Reference:

1. ´En.wikipedia.org. 2020. Vaseline. [online] Available at: <https://en.wikipedia.org/wiki/Vaseline> [Accessed 20 August 2020].
 
 

The brand we have chosen is Vaseline blue seal. It is one of the best purified form of petroleum jelly and it does not contain harmful ingredients. Is also affordable, Vaseline use to treat and moisture the skin at different ages. It is also very useful to apply on very dry skin, it keeps the skin warm during winter and is effective on the market. It can be used as an everyday moisturizer for dry skin.

The reputation of the product is based upon its effectiveness and as for the Vaseline blue seal product it the best skin product for all skin types and age group, it knows how to transform an archly skin to a nourished.

For more than 140 years, the restorative power of Vaseline has been generously passed down from generation to generation. This iconic and caring heritage has created an ideal platform for Vaseline to continue inspiring and helping people, offering expert advice and leading skincare solutions. The success of Vaseline’s past is just a small testament to the great future that lies ahead. With a range of exciting new Vaseline product innovations to restore your skin’s moisture and get you excited about skincare … it’s time for rediscovery. It is time to embrace the healing power of Vaseline.

We are loyal to the brand Vaseline because we grew up using it and is also well known as the best petroleum jelly. It keeps on doing wonders on our skins. Vaseline locks in any moisture on the skin without adding other ingredients that might irritate your skin.

 

Telkom has changed how people view the life of communication in a different way and making sure that they are able to contact each other. It has showed the world that even if you stay in the rural areas and as poor as you can be but you can afford to have a phone and start to connect to anyone anywhere.

 

This has fast tracked a quicker way of communication without any delays. In my own opinion Telkom was introducing the use of Phones in the rural area or any other disadvantaged areas, it has taught people that you can talk to loved ones even if they are far away from you, easy to call emergency services.  Now Telkom have millions of people a new way of saying hello.

 

The brand was founded 1 October 1991 and is South Africa’s number 1 wireless telecommunication provider and leading Internet Service Provider (ISP), it covers all nine provinces. Telkom has served a large range of business and residential customers, and have all the key components of true convergence, enabling them to offer integrated voice, data, fixed, mobile, IT and data centre solutions


Bibliography 

·        Telkom. 2020. About Us | Telkom. [ONLINE] Available at: https://www.telkom.co.za/about_us/index.shtml. [Accessed 21 August 2020].

·        South African Media. 2020. Telkom – South African Media. [ONLINE] Available at: https://www.southafricanmedia.co.za/digital-media/telkom/. [Accessed 21 August 2020].

We the Dynamites group, we chooses the Nivea Face Cream because: 
This brand is available at clicks stores and Clicks stores are everywhere in our country. It is affordable and it works good on our skin. 
We have been loyal to this brand for some years now and we are not planning on changing it because ever since we started using it the price has not changed much and clicks usually have day to day specials on it.

It has lots of competitors but this brand came out to be on top because of the way that it is marketed, affordable and produce best quality of your skin 

The quality of the product is exclusive as it works well, proven by the results which reveal themselves in no time. It also contains simple instructions to use. 

The Name of the brand is called Ngulube, which stands for ‘the pig.’ It is a clothing brand born from Vosloorus. They sell a variety of clothing items which range from sun hats to tracksuits, and even golf shirts.

 

A big selling point is that their products, although being made from quality materials, are reasonably priced. The quality materials that they are made from makes the products durable to the conditions of urban life. Which touches on another selling point - the fact that their designs are original, and made with the urban youth as the target market.

What also makes the brand appealing is the fact that they are a local brand. In fact, the referrals from happy customers is what makes some people loyal to the brand. The customers will happily point you in the right direction, when asked where they bought the product from. This gives you a sense of brotherhood.

Clothes are often an expression of how we feel inside, and the brand tries to represent how we live in this country. Their slogan “playing dirty,” is a tribute to the South African workforce. The miners, the factory workers, etc. Those who take pride in doing the uncomfortable work. Those who wear the stains of the day’s work as a badge of honor. That is who this brand is for – the true hustlers.