1. Location

Information Needed:

• Demographics: Age, gender, income level, lifestyle, and shopping habits of customers.

• Foot Traffic: How busy certain shopping areas or malls are.

• Competitor Locations: Where similar brands (Zara, H&M, Urban Outfitters) are located.

• Rent Costs & Availability: Price of renting retail space in different areas.

How to Get This Information:

• Use surveys and customer data from existing stores.

• Analyze social media trends and competitor locations.

• Check city population for demographic information.

• Observe foot traffic.

2. What Products to Sell

Information Needed:

• Customer Preferences: What styles, colors, and materials are popular.

• Seasonal Trends: What products are in demand during different seasons (winter coats vs. summer dresses).

• Competitor Product Analysis: What similar stores are selling successfully.

• Online Sales Data: What products perform best on Aritzia’s website.

How to Get This Information:

• Use social media polls or customer feedback forms.

• Analyze sales data from other stores or the website.

• Follow fashion influencers and trend reports.

• Ask for customer opinions.