https://padlet.com/juliebeusmans/ibfnotegroup2 Keep your ideas and notes here en-us 2020-06-14 10:50:39 UTC 2023-03-06 11:00:59 UTC hello@padlet.com juliebeusmans https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626599554 2020-06-15 03:08:13 UTC https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626599554 mizugin https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626603790 Owned
Own website
Direct sales

Earned**
Reviews by users

Paid
Sponsorships
paid influencers

A lot of enterprise users / better performance for price ]]> 2020-06-15 03:14:06 UTC https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626603790 mizugin https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626609699 Owned

Earned
Fans discussion brands on social #vending machine


Paid
Campaigns 
Publicity stunts  
to generate more earned media


Paid > Earned

Data deals for younger audiences
Colorful / dynamic]]> 2020-06-15 03:24:39 UTC https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626609699 juliebeusmans https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626636385 2020-06-15 04:09:42 UTC https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626636385 mizugin https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626638048 Target: Parents and kids (6 and below)

Past campaigns: Earned Media ( it has worked on the past, increased by 86% reached out to mom's micro influencers, send packages of products)

Smell not the best. But has a perception that it is clean

Campaign: #cleanfun
3 week campaign

Removal of parent's guilt, giving them some time to spend time with their child

Phase 1
Paid influencers to start the challenge
1 Activity per week: Parent and child
Sing a song with your child while washing hands

Phase 2
Get public to join the challenge. Prizes will be given away 

Dettol with Lego / Minecraft / Animal crossing. Lazada 100$ voucher





]]> 2020-06-15 04:12:12 UTC https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626638048 tracyleongjiaen https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626645611 https://www.referralcandy.com/blog/dettol-marketing-strategy/]]> 2020-06-15 04:22:19 UTC https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626645611 mizugin https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626776833 2020-06-15 06:31:22 UTC https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626776833 tracyleongjiaen https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626777645 1. Who buys Dettol?
- Predominantly women
-  Married women

2. What sorts of marketing do they do?
- Web banners: Promotions 60% off, 2 + 2 deals
- very few videos

3. How do they compare with competitors?
- Dettol has more presence in Singapore compared to lysol (10%)  


]]> 2020-06-15 06:32:11 UTC https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626777645 mizugin https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626838679 Pick 2 customer motivations and brainstorm around how this might guide your ideas for Dettol.]]> 2020-06-15 07:15:16 UTC https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626838679 mizugin https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626839243 2020-06-15 07:15:39 UTC https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626839243 mizugin https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626840335 1. I need to keep my family safe and well
-  Social: In Asia, Family is very important. 
- Social: We value family above self
- Emotional: I am being responsible by wanting my family is safe
- Function: "I need" needs to be made a priority for family

Angle: Safe for family 
Keywords: family

2. I want to know that i've chosen the best. 
- Functional: It is the best choice amongst all the other brands. And i've experienced it. 
- Functional: " Best" i've done my research, word of mouth. not just that my mom used it. 
- Emotional: Pride. I feel good known that i have the right choice. 
- Social: "'You are quite smart about it" , for others to affirm choice

Angle: No #1 in sector
Motivation for conversion. ]]> 2020-06-15 07:16:22 UTC https://padlet.com/juliebeusmans/ibfnotegroup2/wish/626840335