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      <title>Marketing Project Myburgerlab by Shareen Phoon</title>
      <link>https://padlet.com/shareenphoon_sp/kykv04cbk3zu</link>
      <description>hiii</description>
      <language>en-us</language>
      <pubDate>2016-09-08 01:43:40 UTC</pubDate>
      <lastBuildDate>2021-10-14 07:31:42 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <url></url>
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      <item>
         <title>Demography</title>
         <author>shareenphoon_sp</author>
         <link>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/122306842</link>
         <description><![CDATA[<div>1. Population growing. An opportunity for mbl because there are more potential customers.<br>2. Majority of the population are young adults to middle aged. Burgers are suitable for a fast and satisfying meal.<br>3. Mbl branches are in urban areas, therefore there are more potential customers.<br><br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2016-09-08 01:44:40 UTC</pubDate>
         <guid>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/122306842</guid>
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         <title>Cultural</title>
         <author></author>
         <link>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/122306985</link>
         <description><![CDATA[<div>1. Malaysian teenagers have more autonomy or independence when spending their pocket money given by parents. Many spend&nbsp; it on fast food. Therefore, it increases mbl's potential customers.<br>3. Many Malaysians have adapted to western food. However, at mbl they try to satisfy everyone with asian tasting burgers as well.<br>4. Malaysians tend to eat a lot and burgers have started to become a popular supper time food.<br>5. As the Malaysian diets starts to get more healthier and Malaysian follows healthy trends in food, it is a threat to mbl because mbl serves more fast food and consumers will not choose to dine at mbl as they are being more&nbsp; healthy.&nbsp;<br>6. During inflation, Malaysian will choose to reduce their daily expenses, mostly on food. It will be an opportunity to MBL when they launch promotional set for lunch and dinner as diners will want to spend less money on a meal filling for the day.</div>]]></description>
         <enclosure url="" />
         <pubDate>2016-09-08 01:45:43 UTC</pubDate>
         <guid>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/122306985</guid>
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         <title>Economy</title>
         <author></author>
         <link>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/122307019</link>
         <description><![CDATA[<div>1.  US dollar currency growing Ringgit Malaysia devalue and capital outflow increasing <br>2.  BurgerLab imported ingredients increase in price. Consumers need to pay more, demand decrease.<br>3. Malaysians tend to spend more money when currency drops.<br>4. Malaysian expenditure is increasing steadily annually.<br>5. Catering and leisure is expected to be the fastest growing consumer-expenditure by 2030. Malaysians don't mind spending when it comes to good food services.<br>6. When the bank tightens up credit requirements for mortgage loans, consumers have more money to spend as they will not spend their money on properties. It is an opportunity for Mbl as the disposable income for diners increase, and they will demand more from mbl. <br>7. As the fast food industry keeps growing in malaysia,  it is an opportunity to MBL because fast food restaurants in Malaysia attracts more potential customer than normal food service restaurants. </div>]]></description>
         <enclosure url="" />
         <pubDate>2016-09-08 01:46:02 UTC</pubDate>
         <guid>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/122307019</guid>
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      <item>
         <title>Political</title>
         <author></author>
         <link>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/122307036</link>
         <description><![CDATA[<div>1. Political scandal. Threat because it causes the downfall of Malaysia's economy. Hence, consumers spends less on dining out.&nbsp;<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2016-09-08 01:46:13 UTC</pubDate>
         <guid>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/122307036</guid>
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         <title>Natural</title>
         <author></author>
         <link>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/122307052</link>
         <description><![CDATA[<div>1. Price of ingredients/raw materials are increasing. Profit or customer demands may decrease.<br>2. Electricity is expensive and is used abundantly at the restaurant outlets to ensure a comfortable environment for diners.<br>3. The weather can drastically affect the turnover of mbl. If it is a rainy day, there will be less customers.&nbsp;<br>4. During the haze season, mbl can still have many customers since the seatings are indoors<br>5. Since GST was implemented, diners needed to pay extra 6%, some diners may opt to cook meals at home.</div>]]></description>
         <enclosure url="" />
         <pubDate>2016-09-08 01:46:20 UTC</pubDate>
         <guid>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/122307052</guid>
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      <item>
         <title>Technological</title>
         <author></author>
         <link>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/122307126</link>
         <description><![CDATA[<div>1. With the development in technologies in Malaysia, myburgerlab gains an opportunity as most of the population has a smartphone in hand, advertisements and promotional updates can be spread instantly in gaining more customers.<br>2. Many platforms to market/advertise themselves.<br>3. Customers help advertise and give honest feedback<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2016-09-08 01:46:54 UTC</pubDate>
         <guid>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/122307126</guid>
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      <item>
         <title>Opportunities</title>
         <author></author>
         <link>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/123947040</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2016-09-15 01:40:04 UTC</pubDate>
         <guid>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/123947040</guid>
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      <item>
         <title>Threats</title>
         <author></author>
         <link>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/123947056</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2016-09-15 01:40:12 UTC</pubDate>
         <guid>https://padlet.com/shareenphoon_sp/kykv04cbk3zu/wish/123947056</guid>
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