https://padlet.com/Zinat/kwrb1nib5sin MARKETING ANALYSIS en-us 2018-10-16 11:34:45 UTC 2018-11-15 13:32:56 UTC hello@padlet.com Zinat https://padlet.com/Zinat/kwrb1nib5sin/wish/293255118 one of the recommendations for Marks & Spencer would be to focus on the area that is performing well. over the years, M&S food has simply done well and that is mainly due to the quality offered and the phenomenal promotions everyday and during special occasions such as Christmas. The strategy would be to focus on the food section and close down clothing operations. Although M&S could invest heavily in research to understand consumer trends, it would a massive opportunity cost when its can instead be invested to extend food range and innovate to bring prices down for consumers. ]]> 2018-10-16 11:34:45 UTC https://padlet.com/Zinat/kwrb1nib5sin/wish/293255118 Zinat https://padlet.com/Zinat/kwrb1nib5sin/wish/293255119 Technological- online purchasing has become powerful and could impact the shops, the opportunities of technology is similar to Amazon to buy using mobile phones.

Legal- there has in recent years been more emphasis on packaging, recycling and meeting standards in the process of manufacturing. 

Environmental- Marks and Spencer has developed a programme called plan A in regards to waste management


]]> 2018-10-16 11:34:45 UTC https://padlet.com/Zinat/kwrb1nib5sin/wish/293255119 Zinat https://padlet.com/Zinat/kwrb1nib5sin/wish/293255120 political- The biggest political threat which could impose as a disadvantage to Marks and Spencer is Brexit. This would mean that Marks and Spencer may have to close its operations in Europe and other part of the world, however this could also mean that Marks & Spencer could put more focus into the domestic market. This is highly relevant if Aldi and Lild were to close down. further, sugar tax could also impose as a threat for Marks and Spencer

Economic- Although there is a rise in income in Uk and countries like China, Brexit and the events around the world has led to uncertainties and many job losses.

Social- There has been major changed in consumers taste and lifestyle. This includes the concern for health, i.e eating organic and healthy.


]]> 2018-10-16 11:34:45 UTC https://padlet.com/Zinat/kwrb1nib5sin/wish/293255120 Zinat https://padlet.com/Zinat/kwrb1nib5sin/wish/293255121 The biggest rival of M&S in the fashion sector is Primark. This is greatly due to the competitive prices offered from Primark as well as the popularity of Primark throughout the years from social media. The strategy Primark has adopted is similar to Aldi and Lidl which is low price but good quality. This has enabled high revenue margins and placed Primark as M&S's biggest rivals.]]> 2018-10-16 11:34:45 UTC https://padlet.com/Zinat/kwrb1nib5sin/wish/293255121 Zinat https://padlet.com/Zinat/kwrb1nib5sin/wish/293255122 "M&S customers come to us for great quality food they can trust – whether shopping for special occasions or for everyday eating. We will continue to focus on delivering this through innovation and newness and also offering great value." ]]> 2018-10-16 11:34:45 UTC https://padlet.com/Zinat/kwrb1nib5sin/wish/293255122 Zinat https://padlet.com/Zinat/kwrb1nib5sin/wish/293255123 In 2009 M&S launched its simply food range with more than 5000 food items with new, lower prices. The range was aimed at lower income families who were hit by the recession. This strategy was first adopted. by Waitrose's essential range as well as Tesco's value range. similarly, the business also followed the meal deal technique which is appealing to students as well as workers that was first followed by Tesco.]]> 2018-10-16 11:34:45 UTC https://padlet.com/Zinat/kwrb1nib5sin/wish/293255123 Zinat https://padlet.com/Zinat/kwrb1nib5sin/wish/293255124 Segmenting- The business segments by behaviour, psychological and profile. 
Behaviour- the consumers are those willing to purchase premium goods with higher prices.
Psychological- M&S offers heathy alternatives for those with a healthy lifestyle or those with better attitudes towards health and the environment, they will seek the benefits such as healthy or organic when purchasing the food. 
Profile- the consumer will often be those living in a high-income British households.

Targeting- the business targets middle-class families, they will also target areas of Britain where there is smaller ethnic minorities.

positioning- the business positions itself as a premium brand, which offers better quality than elsewhere. The use for the product is clearly identified in the food magazine as well as website. ]]> 2018-10-16 11:34:45 UTC https://padlet.com/Zinat/kwrb1nib5sin/wish/293255124 Zinat https://padlet.com/Zinat/kwrb1nib5sin/wish/293255125 M&S offers goods for a wide target market which ranges from clothes to shoes and food for men, women and kids. The pricing strategy which they have adopted is high price and premium quality. As an international brand, it operates in more than 50 countires where its presence is known. In terms of promotion, the business chooses its strategy very carefully so as to align its advertisement campaign with digital marketing and in store strategy. Also. the company uses its own website to promote its brand. ]]> 2018-10-16 11:34:45 UTC https://padlet.com/Zinat/kwrb1nib5sin/wish/293255125 Zinat https://padlet.com/Zinat/kwrb1nib5sin/wish/293255127 as it was performing very well in the first decade around the western market. However the concern for the business has been growing due to increased competition and changes in trends. The fashion industry has had many incomers as a results of the low entering barriers through the use of internet and social media. This has created many competitors for M&S such as pretty little things, miss guided etc. The food section also faces a lot of competition with alternatives such as Tesco finest and brands like Aldi and Lidl who offers competitive prices in comparison to M&S.

]]> 2018-10-16 11:34:45 UTC https://padlet.com/Zinat/kwrb1nib5sin/wish/293255127 Zinat https://padlet.com/Zinat/kwrb1nib5sin/wish/293255128 The multinational business opened originally as a Bazaar back in 1884 in Leeds. Despite being a British Legendary, the business operates worldwide. The business operates physically as well as online, and offers a diverse range of goods and services, from food and cloth to insurance ]]> 2018-10-16 11:34:45 UTC https://padlet.com/Zinat/kwrb1nib5sin/wish/293255128 Zinat https://padlet.com/Zinat/kwrb1nib5sin/wish/304759927 2018-11-15 12:43:47 UTC https://padlet.com/Zinat/kwrb1nib5sin/wish/304759927