This slogan is targeted towards a young Australian audience. This is evident through the use of informal language, as it appeals best towards the target groups. A contraction is used through the conversion of “i am” to “i’m.” This language technique, along with an elision that changes “loving” to “lovin” and the absence of a full stop and a capital letter at the start of the sentence contribute towards the overall informality of the text. The word “it” is deliberately ambiguous as it allows the audience to interpret it as they wish. It is in the active voice and pronouns are used to make a big company seem somewhat personal to the individual. ����#T����

KFC’s slogan serves to advertise/sell their fast-food restaurant. The slogan is purposely directed at a large demographic of people and is not confined to those who are of a high socio-economic status. The use of the contraction “it’s” and the elision of the ‘g’ in the lexeme “licking’ in the slogan lowers the register level and in doing so meets the linguistic capabilities of their target audience. In addition to these features, the consecutive use of the words “finger lickin’” gives the slogan a sort of syllabic patterning and rhythm which provokes an emotional reaction and creates a positive connection between the consumer and the company. Finally, the use of the contraction “it’s” (formally “it is” using the personal pronoun and verb) is ambiguous in the way that the identity of “it” is open to interpretation. 

 [MC1]Contraction

 [MC2]Ambiguity

 [MC3]Elision

 [MC4]Syllabic Patterning & Rhythm �Qf��

A noticeable feature in this slogan is the use of a pun, in relation to the verb ‘see’. See is both connected to a literal see (as in observe) and a seeing as in testing something and trying it out (in this case).

Another feature here is the use of passive voice as the subject “we” is placed after the verb “see” and the use of the pronoun “we” to portray the company cannon, but to also make the consumer feel involved and welcomed to try the product. 

The words in this particular sentence create a short and sharp phrase that can be interpreted in a number of ways, through the ambiguity of the word “see”.

The passive voice imperative “have it your way” illustrates to the audience that their way is the only way while possessing a demanding connotation. The ambiguity of this imperative can be seen as a marketing campaign to outdo their competitors. This is evident within the first section of the sentence as (‘you must) has purposely been ellipted to further express its imperative characteristics. The use the modal auxiliary ‘have’ gives the imperative its power as it acts as a verb which demonstrates to the audience that they will accommodate to their customers’ desirers. Furthermore, they use the possessive determiner ‘your’ to represent all their customers. The overgeneralisation of the word ‘it’ can be seen as ambiguous as it is a 3rd person pronoun and gives limited information about whether ‘it’ is an abstract noun (their service) or a concrete noun (their food). This leaves customers wondering and confused about what ‘it’ actually is. xY��Z@q

This title has a referential function, with a secondary function to persuade intended audiences to continue reading the article. The target audience could potentially have a wide or narrow demographic: those interested in the topic of politics and the Middle Eastern war, which could encapsulate audiences of different ages.

The choice of lexes in a three-word construction ensures the verb ‘battle’ feels formal and elevated. The connotative flavour of the title, however, is negative.

The text has no tense and active voice and declarative mood is implied because no actual sentence type or structure can be indicated as no full stop is present. The two sentence fragments ‘Battle for Mosul’ and ‘ISIL’s innocent victims’, separated by a colon, have implicit referential connotations. 

The term ‘battle’ can function as both a noun and a verb in this text. If the definitive article ‘the’ is ellipted from the term ‘the Battle for Mosul’, then the term ‘battle’ can function as a verb. Implied knowledge is required to fully understand the link between ‘battle’ and the initialism ‘ISIS’, standing for ‘Islamic State of Iraq and the Levant’. The collective noun, ‘victims’, combined with the pre-modifying adjective ‘innocent’ contrasts the negative connotations surrounding the noun phrase ‘Battle for Mosul’. �������|Lo