•Product

•Price

•Place

•Promotion

•People

•Process

•Physical Evidence

Do some research on the web, use

https://chatgpt.com/

https://www.perplexity.ai/

•Understand the importance of marketing

•Define business mission, vision, goals and values

•Outline the elements of the marketing mix (7Ps) and promotional mix

•Understand the benefits of a coordinated marketing mix

•Apply the marketing mix to B2C contexts

•Apply the marketing mix to other contexts

•Outline the 7 principles of GDPR

•Understand the role of ASA

Example of a product you have low expectations for

Example of a product you have high expectations for

Example of a service you have low expectations for

Example of a service you have high expectations for

Think about the causes of why it is either high or low

Company / Industry

Your role

Name your favorite marketing tool

An interesting fact about you

•Competitor-based pricing

•Customer-based pricing

•Psychological pricing

https://chatgpt.com/

https://www.perplexity.ai/

Sales and Marketing Apprentice

Photoshop

I own a Beauty Business

Marketing Associate

Canva

I just bought my first house

Quality

If you get you're moneys worth

• Cheap high quality tools

• Professionalism when answering phone calls

• 0% DROPS accidents when using tools

• Fast reply to quotation requests

Adequate Service:

• Tools price is on higher side to match level of quality

• Reasonable customer service skills

• Tools are tested however if customer uses incorrectly this can happen

• Reasonable email replying time

Desired:

Exceptional service

High quality at an affordable price

Adequate:

Value for money

Good customer service

Products delivered on time

Tell friends/ family about their experience

Share their thoughts in Facebook knitting groups

Unsubscribe from emails and social media

Lose their loyalty

Product high expectation: 5* restaurant

Service low expectation: Travelodge hotel

Service high expectation: 5* hotel

High expectation product : Fendi and Prada (designer high quality brands)

Low expectation service : Mc Donalds

High expectation service: Miller and Carter

Amazon

Vision: "to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices."

Mission: "To serve consumers through online and physical stores and focus on selection, price, and convenience."

Goals: Keep purchasing costs low with easy access to competitive pricing and help your organisation save on the items you need most.

Values:

• Customer Obsession 

• Bias for Action

• Ownership

• Frugality

• Innovation, and 

• High bar for talent

Digital Marketing Apprentice

Canva!!

(Everyone does it butttt) I inter-railed Europe and travelled all of SE Asia during my gap year. Favourite part was volunteering at dog shelters!

Price

Opinions on TikTok, Insta etc

Adequate: Decent ROI on Google Ads

Desired: Good content, paid, website, seo strategy in place.

Leave a bad review

Tell others negative things about you

Competitor-based pricing - a strategy where a company sets its prices based on what its competitors are charging. This approach uses the prevailing rates of competing products and services as a benchmark for establishing prices

Customer-based pricing - also known as value-based pricing, is a strategy where companies set prices according to the perceived value of their products or services to customers.

Phycological pricing - also known as charm pricing or price ending, is a marketing strategy that uses specific price points to influence consumer perception and behaviour.

Competitor-based pricing - Competitor-based pricing is a strategy where a company sets its prices based on what its competitors are charging for similar products or services.

Customer-based pricing - also known as value-based pricing, is a strategy where companies set prices according to the perceived value of their products or services to customers.

Psychological pricing - Customer-based pricing, also known as value-based pricing, is a strategy where companies set prices according to the perceived value of their products or services to customers.

• Product: ASOS offers a diverse fashion range, including its own brands and third-party labels, with inclusive sizing and sustainable options.

• Price: It follows a competitive mid-range pricing strategy with frequent discounts and premium options. Uses a competitor-based pricing strategy, adjusting prices to stay competitive with Zara, H&M, and SHEIN. Also uses psychological pricing (e.g., pricing items at £19.99 instead of £20) and customer-based pricing by offering premium products under ASOS DESIGN.

• Place: ASOS operates exclusively online, shipping to over 200 countries with efficient warehouses and delivery services. Delivery: Royal Mail, UPS, DHL, DPD, EVRi, InPost, HIVED

• Promotion: It leverages social media, influencer marketing, personalized promotions, and brand collaborations to engage customers.

Product:

Tesco offers a wide range of products across various categories, including food and groceries.

Price:

Tesco's pricing strategy focuses on maintaining low prices and offering competitive deals. The company uses a cost leadership approach, providing value to customers through various pricing tactics.

Place:

Tesco utilises both online and offline channels to distribute its products.

Promotion:

Tesco employs various promotional strategies to attract and retain customers e.g. TV adverts, loyalty, digital marketing

Product - Fendi sells a wide range of luxury fashion products, including:

• Leather goods

• Clothing

• Fragrances

• Eyewear etc

  
  

  
  

• Price - Fendi's products are priced between $2,500 and $29,000 targets affluent, digitally-savvy consumers who are willing to spend a significant portion of their income on its products.

  
  

• Place - Fendi, an Italian luxury brand, uses a variety of marketing strategies to reach its target audience, including social media, influencer marketing, and fashion shows, online store and in person stores.

  
  

• Promotion - Fendi uses a variety of marketing strategies to promote its luxury goods, including social media, influencer marketing, celebrity endorsements, and personalized experiences. 

  
  

Personal data must be processed legally, fairly, and in a transparent manner

Purpose limitation:

Data should be collected for specified, explicit, and legitimate purposes and not further processed in an incompatible manner

Data minimisation:

Personal data should be adequate, relevant, and limited to what is necessary for the purposes for which it is processed

Accuracy:

Personal data must be accurate and, where necessary, kept up to date

Storage limitation:

Data should be kept in a form that permits identification of data subjects for no longer than necessary for the purposes of processing

Integrity and confidentiality:

Personal data must be processed in a manner that ensures appropriate security, including protection against unauthorized or unlawful processing and accidental loss, destruction, or damage

Accountability:

The data controller is responsible for demonstrating compliance with the above principles