https://padlet.com/QRC/wineconsumerprofilemichaela Develop a brief segment profile for the top two consumer segments that a cellar door in Central Otago should target. en-us 2020-04-13 04:55:55 UTC 2026-01-18 06:45:20 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/497574763/982a857286181b9807b818fc8253913f/download.jpg https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505420893 What are their main needs? 

They main needs are would be a variety of wine selections for a function. ]]> 2020-04-14 00:16:57 UTC https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505420893 https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505430340 Do they have a high, moderate or average knowledge of wine? 

Because they are looking for a function they have probably done some research and have a moderate to high knowledge of the different types/ varieties of the wine.]]> 2020-04-14 00:27:35 UTC https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505430340 https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505431354 Are they likely to purchase wine at the winery?

Because they are looking for a function and will most likely be buying in bulk it will probably be best for them to buy straight from the winery. so they will probably buy straight from the winery itself. ]]> 2020-04-14 00:28:43 UTC https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505431354 https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505433375 Are they price sensitive? 

Because its for a function they are a little bit more open to sped a little bit more to get the quality for the guests/ clients.]]> 2020-04-14 00:31:15 UTC https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505433375 https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505434326 What is their likely demographics, e.g. where do they come from, what is the age-sex profile, where do they stay and who do they travel with? 

Being a couple it can be both male and female or both of one sex as  they  are looking for a function  / wedding.
they will probably be staying in a hotel in town close to other amenities.
They will probably be traveling with close friends and family if its for a private function like wedding.]]> 2020-04-14 00:32:23 UTC https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505434326 https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505436393 Make two recommendations to a winery how to attract your tourist profiles. 

1. Because  they are looking for a  function they will be looking for  bulk  buy so if they have a deal when you  buy so many will help  the persuade the couple to buy directly from the winery.

2. Have good advertising/ promotions will help draw the couple to there winer if it has good advertising and reviews.]]> 2020-04-14 00:35:05 UTC https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505436393 https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505438643 Make two recommendations to a winery how to attract your tourist profiles. 

1. They could have package deals e.g. a tasting and a wine tour in one packed to make the most of the day for the  tourists.

2. have good promotional material e.g pamphlets at the isite and information centres.]]> 2020-04-14 00:38:02 UTC https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505438643 https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505438806 What is their likely demographics, e.g. where do they come from, what is the age-sex profile, where do they stay and who do they travel with?

They come from Europe as on of new Zealand's most wine tourist types.
They are probably a mix of both male and female.
They will most likely stay in a hotel that has a restaurant that sells wine as they like to drink it with m Ost meals.
They have probable traveled with family and maybe some close friends. ]]> 2020-04-14 00:38:16 UTC https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505438806 https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505439213 Are they price sensitive? 

They won't be 100% price sensitive but because they don't drink wine for please and have it with every meal the price over quality could be a factor in the quality they buy.]]> 2020-04-14 00:38:46 UTC https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505439213 https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505439394 Are they likely to purchase wine at the winery?

Because they are on holiday they will most likely purchase from the winery as they won't be looking at going to supermarkets or bottle store to buy the wine.]]> 2020-04-14 00:39:00 UTC https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505439394 https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505439962 Do they have a high, moderate or average knowledge of wine? 
Because they come from a place that drink wine like its water they will probably have a moderate to high knowledge of the different varieties of wine.

]]> 2020-04-14 00:39:44 UTC https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505439962 https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505440177 You should consider their main needs.?

They are traveling for pleasure so will be looking for a wine that they can enjoy on holiday/ take back to drink back overseas.

]]> 2020-04-14 00:39:58 UTC https://padlet.com/QRC/wineconsumerprofilemichaela/wish/505440177