Thorpe Park Business Strategy 2018 by Jo Ward https://padlet.com/joanneward/ku17k5dejyy2 Put together a business strategy for Thorpe Park to remain ahead of its competitors en-us 2018-07-03 12:45:13 UTC 2024-05-31 23:41:42 UTC hello@padlet.com Silards Stepans silardsapple https://padlet.com/joanneward/ku17k5dejyy2/wish/269274390  Thorpe Park is one of the most popular theme parks in the UK and it belongs to Merlin Entertainments Group, the world’s second biggest visitor attraction operator with more than 30 million visitors annually and about 13,000 employees (Merlin Entertainment Group, 2013, online).Thorpe Park is 
 located between the towns of Chertsey and Staines-upon-Thames in Surrey and Greater London. Besides Thorpe Park, Merlin Entertainments Group portfolio includes a range of famous entertainment brands such as Legoland, Chessington World of Adventures, Madame Tussauds, Heide Park, The London Eye, Warwick Castle, Sea Life, Alton Towers, Gardaland, and London Dungeons (Merlin Entertainment Group, 2013, online). 
]]> 2018-07-03 13:34:19 UTC https://padlet.com/joanneward/ku17k5dejyy2/wish/269274390 Greta joanneward https://padlet.com/joanneward/ku17k5dejyy2/wish/269274416 Thorpe park is the world’s second biggest visitor attraction operator with more than 30 million visitors annually and about 13,000 employees. there are some strengths for example, it not only targets children but also adults, Thorpe park has wide range of parks so that people can have fun all day and don't get bored easily, also there are a few rides that catch peoples eyes like Saw, stelth and colossus.  however there are a few weaknesses like,  
  • High level of seasonality 
  • Expensive prices 
As well as that there are opportunities like, 
  • Introduction of new, innovative rides
  • Increasing ranges of services
  • Formation of strategic collaborations with other companies in catering and entertainment industry 
There are also threats which can decrease the attendance number.
  • Injuries to customers due to technical or other faults
  • Further increasing influence of indirect competition – video games
  • Negative impacts of relevant government legislation.
Thorpe park has also thought about a place to stay for people who have came to enjoy the park for a few days, the hotel. they have designed the hotel to go with the attraction park for everyone to enjoy.
 

i personally think thorpe park should make sure they put more advertisements on social media so that more teenagers can see it. Teenagers are most likely to enjoy this park and have fun with their friends.



]]> 2018-07-03 13:34:35 UTC https://padlet.com/joanneward/ku17k5dejyy2/wish/269274416 Charlotte joanneward https://padlet.com/joanneward/ku17k5dejyy2/wish/269274480 Thorpe Park is a theme park located between the towns of Chertsey and Staines-Upon-Thames in Surrey and Greater London. It is operated and owned by Merlin Entertainments. It is currently one of the major theme parks in the UK and now also features a hotel.
Merlin has sought to diversify geographically and to maintain a balance between its indoor and outdoor attractions and between domestic and international visitors with the aim of reducing trading volatility and producing reliable returns on capital invested.Underpinning this strategy is a focus on six growth drivers:
- Growing the existing estate through planned investment cycles
-Exploiting strategic synergies
-Transforming our theme park into a destination resort
-Rolling out new Midway attractions
- Strategic Acquisitions
 
 


]]> 2018-07-03 13:35:18 UTC https://padlet.com/joanneward/ku17k5dejyy2/wish/269274480 Adam adam_todd2002 https://padlet.com/joanneward/ku17k5dejyy2/wish/269274492 Thorpe park is part of Merlin entertainment With over 30 thrilling rides, attractions and live events to enjoy for example  THE Swarm, the Stealth and the   Zodiac.
 
Our strategy is to create a high growth, high return, family Entertainment Company based on strong brands and a portfolio that is naturally balanced against the impact of external factors. 
 
Key Performance Indicators (KPI’s) are markers of our performance as rated by the most important critics – our guests. Areas we look at include: 
 
• Customer satisfaction 
 
• Cleanliness 
 
• Satisfaction with food 

• Recommendation to friends and family 



]]> 2018-07-03 13:35:24 UTC https://padlet.com/joanneward/ku17k5dejyy2/wish/269274492 Alicia mather joanneward https://padlet.com/joanneward/ku17k5dejyy2/wish/269274507 Adding new rides and features to our attractions to drive customer satisfaction, increase capacity and provide a compelling new proposition to guests. Developing theme parks as short break destinations to extend the catchment area create new revenue streams and improve guest satisfaction. Key to this is on-site themed accommodation, for example the 100-bedroom fully adventure themed hotel opened at Gardaland in May 2016. 2020 milestone target is to add 2,000 rooms to our accommodation portfolio between 2016-2020. 
    ]]> 2018-07-03 13:35:37 UTC https://padlet.com/joanneward/ku17k5dejyy2/wish/269274507 sean braeside38 https://padlet.com/joanneward/ku17k5dejyy2/wish/269274555 the Thorpe park website opens a pop up to put your e male that will give the park aces to send send information regarding the park and new updates. there is a  "A Merlin Annual Pass" that gives people access to the park for 12 months, this costs £189. For aces to the park "on the day"it costs £55 however if the ticket is bout with online promotion it would cost £28
there is currently a hurry now promotion for a discount that has a limited time only. the rooms in the hotel are described as  "Quirky, compact, comfy"]]> 2018-07-03 13:36:12 UTC https://padlet.com/joanneward/ku17k5dejyy2/wish/269274555 Jake Slater jakeslater504 https://padlet.com/joanneward/ku17k5dejyy2/wish/269275235 Thorpe Park has been open for 39 years as it opened 24th may 1979 and the park has a total of 29 rides 7 of those rides are roller coasters, as of 2016 Thorpe park gets a total of 1.6 million customers per year, the current owners of the park are Merlin Entertainments, only 4 of the rides at Thorpe Park has a record them rides being: 
Loggers Leap- The longest log flume in the UK
Nemesis Inferno- The longest pre lift section 
The Swarm- The only winged coaster in the UK 
SAW- The Ride- The only coaster themed around a horror movie and the steepest drop in the park. 
one of the biggest events in Thorpe Park is Fright Night which is an annual Halloween event which they have a tour round the park and showing some of the Halloween based rides and more. 
 
 ]]> 2018-07-03 13:42:54 UTC https://padlet.com/joanneward/ku17k5dejyy2/wish/269275235