Game content can be posted on these platforms.

Aim for players to interact with content before and during the event.

Encourage players to use a hashtag- user generated content- players can share clues.

Players find a notebook belonging to the original treasure hunter- contains clues (trailhead). Or a blog across online platforms.

Could hide a diary/notebook in the library- use clues to lead player to it. Diary belongs to the person who hid the treasure.

Potentially the storyline with a heiress (ex-student) hiding their fortune.

Treasure could have an emotional sentiment- ie a message about world problems.

Use secret messages in blog posts- ie)) clues leading to the treasure. Blog posts belongs to recent treasure hunters.

Promoting the game via social media-

Instagram:

TikTok:

Etc

Other clues hidden in social media content.

Set up posters around uni.

Market the event on social media.

Lead up to the event on social media throughout a few weeks.

•assign roles

•group call with everyone

•write a plot outline- solidify story

•write a blog post to start off the story world- Ronnie

•design blog- Millie

•media strategy/content calendar- Phoebe, Millie, Chloe

•props- a diary, alumni photos, clues

•list of puzzles, clues, riddles

What is the treasure?

Why is the treasure hunter trying to find the treasure? How did they find out about it?