https://padlet.com/gluttonight/ksmmn7y0d2jli1go CA2 PROJECT IDEATION en-us 2020-07-07 12:19:57 UTC 2020-08-10 12:10:44 UTC hello@padlet.com gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/654087437 We would like to position ourselves as a healthier version of the well known snack Mamee. By using healthier ingredients such as wheat noodles and organic spinach/broccoli]]> 2020-07-14 11:44:08 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/654087437 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/654088469 When you are craving for something to munch on you will think of our product as it fulfills your cravings and has familiar tastes that brings you comfort and nostalgia.

 

]]> 2020-07-14 11:46:43 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/654088469 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/654088802 A recreation of the famous Mamee snack that we grew up with. It comes in generic chicken flavour and is famous for being unhealthy. Our flavours will include Chicken rice, laksa, rendang, Char siew

]]> 2020-07-14 11:47:31 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/654088802 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/654092945 Using ramen flavours that we are famous for, we would apply the same flavours to our fish skin snacks

]]> 2020-07-14 11:51:36 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/654092945 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/654094427 Ramen pieces to be used as toppings ]]> 2020-07-14 11:53:43 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/654094427 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/664061825 - Using social media to promote as it is to attract younger demographics
- Use hashtags and influencers. we are also intending to send care package (to our brand influencers who are within the target consumers)
- Marketing over mobile games
- ads in social media platforms (tiktok, IG, Youtube, FB ads)
- Heavily advertise in local supermarkets (posters, samplers)
- Give out as free gift, to our current brand name
- Give free gift like tumblers to promote buying in quantity (eg. buying full set of flavours)

]]> 2020-07-28 11:25:14 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/664061825 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/664070683 1. Create awareness and identity to establish that your company exist. 

2. Expand customer base

3. Establish as the local favourite snack that people would think of when they come to Singapore or share with their friends and family]]> 2020-07-28 11:46:14 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/664070683 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667287659 Demographics
Age: 3 to 25 years
Gender: male and female
Income:
Marital Status:

Psychographics
Interests:
Attitudes:
Values:
Desires:
Specific Behaviours:


]]> 2020-08-02 03:58:10 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667287659 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667288024 2020-08-02 04:00:10 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667288024 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667288080 2020-08-02 04:00:26 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667288080 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667288329 2020-08-02 04:01:53 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667288329 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667290884 In what way are we doing advertising?

Why would it work with our consumers (based on their psychology)?]]> 2020-08-02 04:14:33 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667290884 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667290916 In what way are we doing sales promotion?

Why would it work with our consumers (based on their psychology)?]]> 2020-08-02 04:14:45 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667290916 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667290943 In what way are we doing public relations?

Why would it work with our consumers (based on their psychology)?]]> 2020-08-02 04:14:51 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667290943 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667290982 In what way are we doing personal selling?

Why would it work with our consumers (based on their psychology)?]]> 2020-08-02 04:15:02 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667290982 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667291005 In what way are we doing direct marketing?

Why would it work with our consumers (based on their psychology)?]]> 2020-08-02 04:15:08 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667291005 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667292243 1. Describe each promotional activity and in detail, how it works. 

2. Consumer learning theories that apply to build awareness and help consumers learn about the new product

3. Consumer Persuasion: how persuasive messages are designed to communicate the desired information to consumers. (communication objectives, choice of media and message encoding)]]> 2020-08-02 04:21:08 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667292243 bsoulist https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667292905 https://www.tryandreview.com/food/dried-snack-foods/mamee-monster/product/chicken-flavour-noodle-snack-mamee-monster#:~:text=your%20reviews%20(16)&text=Mamee%20is%20everybody%20childhood%20snack,become%20salty%20and%20more%20tasty.&text=You%20can%20eat%20it%20crushed,the%20size%20is%20also%20small!]]> 2020-08-02 04:24:43 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667292905 bsoulist https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667293462 https://thesmartlocal.com/reviews/malaysia/uniquely-malaysia/malaysia-products/mamee/]]> 2020-08-02 04:27:52 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667293462 gluttonight https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667301002 2020-08-02 05:09:04 UTC https://padlet.com/gluttonight/ksmmn7y0d2jli1go/wish/667301002