https://padlet.com/sweenm/ksl3brbpy214 Working in your own group for your group project, select ONE digital and ONE social media vehicle (two total) to develop and implement cause-related IMC campaign with digital technologies or social media. Research both your chosen retailer/brand’s marketing and communication objectives and the characteristics of the digital/social media. Provide your target consumer profile (customer persona) with demographic and lifestyle information (e.g., social group, status, openness to innovation, media habits, type of product/service usage, interests, hobbies, etc.) Based on your market research and target consumer group, develop your digital/social media strategies and tactics for your group’s newly planned creative, innovative, philanthropic, and charitable IMC campaign for the retailer. Answer the following questions: What are the benefits and challenges of the digital/social media for your IMC campaign? How will the new IMC campaign using digital/social media increase target customer experiences? en-us 2019-10-29 01:40:09 UTC 2024-09-23 13:52:14 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/File.png keelyjobe2 https://padlet.com/sweenm/ksl3brbpy214/wish/404062634 2019-10-29 18:14:42 UTC https://padlet.com/sweenm/ksl3brbpy214/wish/404062634 https://padlet.com/sweenm/ksl3brbpy214/wish/404072742 https://docs.google.com/presentation/d/1wbWfFbyIrAr5E0Wh4jzkebpxRzrsHE6Ds4xNjAsbz6M/edit#slide=id.g6f9eebbb53_0_73 

]]> 2019-10-29 18:29:44 UTC https://padlet.com/sweenm/ksl3brbpy214/wish/404072742 nott https://padlet.com/sweenm/ksl3brbpy214/wish/404072819 2019-10-29 18:29:53 UTC https://padlet.com/sweenm/ksl3brbpy214/wish/404072819 whitneyfredrick https://padlet.com/sweenm/ksl3brbpy214/wish/404076581 2019-10-29 18:35:53 UTC https://padlet.com/sweenm/ksl3brbpy214/wish/404076581 kristicarbone https://padlet.com/sweenm/ksl3brbpy214/wish/404079298 https://docs.google.com/presentation/d/1Ve54EhJe26dOMDdgzGjhJyTuKlLTeb_ajlEc_qdeu2g/edit?usp=sharing ]]> 2019-10-29 18:39:58 UTC https://padlet.com/sweenm/ksl3brbpy214/wish/404079298 https://padlet.com/sweenm/ksl3brbpy214/wish/404183154 2019-10-29 22:59:05 UTC https://padlet.com/sweenm/ksl3brbpy214/wish/404183154 https://padlet.com/sweenm/ksl3brbpy214/wish/404187514 2019-10-29 23:17:02 UTC https://padlet.com/sweenm/ksl3brbpy214/wish/404187514 https://padlet.com/sweenm/ksl3brbpy214/wish/404187828 2019-10-29 23:18:16 UTC https://padlet.com/sweenm/ksl3brbpy214/wish/404187828 ozirohc https://padlet.com/sweenm/ksl3brbpy214/wish/404188145 2019-10-29 23:19:25 UTC https://padlet.com/sweenm/ksl3brbpy214/wish/404188145 lizethhcee https://padlet.com/sweenm/ksl3brbpy214/wish/404190103 https://docs.google.com/presentation/d/1y_hd_92nson_cP1WrhuEsat8uyuA8vHyfY00Jr5oeHM/edit?usp=sharing]]> 2019-10-29 23:27:03 UTC https://padlet.com/sweenm/ksl3brbpy214/wish/404190103 s2005891 https://padlet.com/sweenm/ksl3brbpy214/wish/1902972505 2021-11-19 21:43:15 UTC https://padlet.com/sweenm/ksl3brbpy214/wish/1902972505