https://padlet.com/usictech/krhufj4nwlg6hk5 You are marketers and have developed a new product. In your groups you have the following challenge. Please use the provided Padlet to create your ideas. You must explain: 1. What is your new product? 2. Which segment you are aiming your product at and why? 3. Who your target market is within your segment? 4. What your position is likely to be in the market compared to competitors. You may want to do a quick market map. en-us 2021-05-12 08:02:25 UTC 2021-05-14 13:12:04 UTC hello@padlet.com 2544737 https://padlet.com/usictech/krhufj4nwlg6hk5/wish/1517001118 Our new product will be a hearing aid. Products will be positioned as lightweight and expensive. As we all know, there are many products in the hearing aid market, and the price range varies greatly. The hearing aid we intend to manufacture will be at the top of the industry, and its technology and manufacturing process will be at the top level. Therefore, our market positioning is described above. Our target market is to all people with hearing impairment, regardless of age segment.]]> 2021-05-12 11:23:08 UTC https://padlet.com/usictech/krhufj4nwlg6hk5/wish/1517001118 xhu72 https://padlet.com/usictech/krhufj4nwlg6hk5/wish/1524208777 For young adults, we want to produce the smartphone. For elder adults, we plan to investigate the elderly phone which has simple function such as receiving message and calls. For teenagers, we plan to produce ink screen mobile phone to protect their eyes. ]]> 2021-05-14 11:39:12 UTC https://padlet.com/usictech/krhufj4nwlg6hk5/wish/1524208777 yliu454 https://padlet.com/usictech/krhufj4nwlg6hk5/wish/1524381278 Our target market is the individuals already have smartphones but want a product to simply receive messages and calls from work with a limited bugdet, and those older people who do not have much SNS needs. ]]> 2021-05-14 12:52:09 UTC https://padlet.com/usictech/krhufj4nwlg6hk5/wish/1524381278 nli242 https://padlet.com/usictech/krhufj4nwlg6hk5/wish/1524442381 The company should focus more on the older age group than other competitors in the same industry. This is because our main product is offered to the elderly group for communication and use, and the product is affordable and useful,]]> 2021-05-14 13:09:19 UTC https://padlet.com/usictech/krhufj4nwlg6hk5/wish/1524442381