https://padlet.com/bbonnie325/kr28ns554gau Made with Charm en-us 2019-05-10 16:58:23 UTC 2025-11-03 13:08:13 UTC hello@padlet.com https://imgglb.padletcdn.com/v13/image?t=g_auto&url=https%3A%2F%2Fpadlet.net%2Ficons%2Fpng%2F1f630.png chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358965075 - SWOT Analysis (point form)
- Target Market Primary & Secondary
- Competitor Analysis
- Perceptual Map
- Short term goals & Long term goals
- Market trends (2 keywords for google trends)
- Iconosquare (for social media analytics)
- Questionnaire
- Advertising Objectives
- Consumer profiling (3)
- Big Idea
- Budget (need structure)
- Media Recommendations]]> 2019-05-10 17:13:26 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358965075 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358965627 Meeting Details:
https://docs.google.com/document/d/1ewQD1Tjl3BMM06PVhFTWnGzAWNAiDEhMLKgwusKQfsQ/edit?usp=sharing ]]> 2019-05-10 17:15:03 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358965627 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358967848 10/5 Friday 10:00pm 
- stop questionnaire by 10pm (50-100 respondents) 
- meeting (regarding campaign ideas) 

 11/5 Saturday 10:00pm
-  finish up the proposal (market survey, campaign ideas, budget allocation)
- website (Jen) 
- gantt chart (Bong) 
- social media planner (Hannah and Danzel) 

12/5 Sunday 
- website deadline 
- prepare a proposal for client 

13/5 Monday 
- update with Tapping Tapir 
- get product samples (date) 

]]> 2019-05-10 17:20:38 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358967848 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358968694 Please help us to fill up this survey. 🙏 Due to unfortunate circumstances, we had to switch to a new client. We would really appreciate it if you could help us to answer the survey. 

Thank you so much 🌸🌼 

https://docs.google.com/forms/d/e/1FAIpQLSfEZ3CrmK92G-EDs461nq2KUk5QaLI8JRTERKf5eSTvs2CsMw/viewform?usp=sf_link]]> 2019-05-10 17:22:36 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358968694 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358969146 Rationale:
Rhombus & Co logo is made with a minimalist style to express only the most essential and necessary elements. The agency decided to go with a minimalist design because it will be memorable and easily recognized or recalled by people. The audience will be able to interpret the meaning behind the logo instantly as the design of the logo is simple and direct. The logo comes with a rhombus shape to match the name, it also indicates that the agency emphasizes on creating creative ideas for not being the regular square. ]]> 2019-05-10 17:23:37 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358969146 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358969709 2019-05-10 17:24:55 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358969709 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358971685 2019-05-10 17:29:13 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358971685 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358972038 2019-05-10 17:30:02 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358972038 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358973931 Meeting Details:
https://docs.google.com/document/d/1joYT6BtAWsekDPV3g1dSrQCu6Cgk6uor4xQQachyinI/edit?usp=sharing]]> 2019-05-10 17:34:38 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358973931 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358974347 https://docs.google.com/forms/d/e/1FAIpQLSe9-wetSYz3_aWuAy5JbPFT3Tnrm0pwRRhY9Nys5iQQCAL5hg/closedform]]> 2019-05-10 17:35:39 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358974347 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358974675 29/4 
- Zero waste movement research by 10pm
- amendment 

30/4 
- stop receiving responses at 12pm
- finalise all the data at 10pm
- brainstorm ideas (call meeting) at 10pm
- distribute task to do proposal (Sec A - Sec D) 

1/5: 
- proposal by 10pm
- amendment 

2/5: 
- prepare powerpoint by 10pm

3/5: 
- proposal presentation 
- discuss with client]]> 2019-05-10 17:36:30 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358974675 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358975153 Big Ideas: 
1. #livelavelife - campaign 
- instagram competition, post zero waste activity 
- most likes get prize (10 samples, 1 grand prize)

2.  Travel Kit 
- windows of the clean zero waste future 

3. Solo Woman 
- their travel buddy 
- women empowerment 

4. ASMR concept in some executions 
- showering sounds using LAVE 

Tone: 
- classy (pampering time for women) 
- minimalism (zero waste movement) ]]> 2019-05-10 17:37:44 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358975153 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358975162 Questions to ask LAVE
1. Is it okay if we hold a giveaway on Instagram for your products? This is to encourage consumers to use your hashtag and make it easier for us to measure product usage through the hashtag.
2. As we have to focus on marketing your “Travel Buddy” kit, can you send the travel kit to us so that we can do a photoshoot and understand the product better?
3. The brand is still very new to a lot of consumers, so brand awareness is essential for us to build up before we can focus on promoting your products.
4. Regarding the reusable tin container, one of the main concerns of reusing it is the hygienic side of the soap. Is it safe and hygienic for the soap to be inside a tin after a consumer use it? As bacteria and germs might contaminate the soap after first use. Are there any extra steps the consumer needs to do before using your product?
5. One of the main obstacles of getting people to purchase a product online is convenience. Is the packaging convenient for the consumers? What can be done to promote the convenient side of your product? Are there any certain ingredients that can prevent bacterias from contaminating it?
6. What is the name of the font used for your brand? And the brand color?
7. The brand used a lot of illustrations for the website, but none was displayed on Instagram. Do we have to follow that style on our social media postings?
8. What is the lifespan of a bar soap? 
9. What is the lifespan of your tin container? What is the material used to make the container?
10. On the day of the showcase, can you/we do a live demo of your product?]]> 2019-05-10 17:37:45 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358975162 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358976087 Media vehicle: 
1. IG 40 posts 
- 12 posts about zero waste 
- 12 posts about the products 
- 9 posts about festives (ramadan, parents, 520) 
- 7 posts about the campaign + 1 about the winners

2. Billboard ads: 
- AR/VR 
- dirty world to clean world 

3. Youtube ads 30secs 

4.  Print ads x2 
- doodle style 
- bright tone 
- ingredients of the soap bar/shampoo bar 

(Our choices) 
5. Radio ads 
6. IG sponsored ads x5
7. IG story sponsored ads x5 
8. Packaging design 
9. Leaflet 
10. Mobile App interface 
11. Transit OOH 
12. Competition 
13. On ground activities 

Campaign Ideas 
1. LiveLaveLife 
- Art concept: doodle ingredient 
- Color tone: bright/happy 
- Copywriting: friendly, personality, trustable]]> 2019-05-10 17:39:55 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358976087 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358976101 https://docs.google.com/presentation/d/1pcnGEjImML-WR-VScotpqYVur11qb5MW3tWZNPV4Wqc/edit?usp=sharing]]> 2019-05-10 17:39:56 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358976101 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358977610 Client requested to withdraw.]]> 2019-05-10 17:43:14 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358977610 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/358978341 2019-05-10 17:45:10 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/358978341 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/359190475 -  finalize the proposal (logo rationale, market survey, campaign ideas, budget allocation)
- website (Jen)
- gantt chart (Bong)
- social media planner (Hannah and Danzel)
- prepare a proposal for client (bong)

website deadline at 12am]]> 2019-05-12 10:03:40 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/359190475 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/359190880 poster sketch (week 2)
poster design (week 3) 
eflyer (week 4)
compilation videos during event day]]> 2019-05-12 10:08:22 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/359190880 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/359217436 2019-05-12 15:13:11 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/359217436 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/359524757 IG and FB posts 
13/5 - 15/5 : planning 
16/5 - 19/5 : execution (week 1) 
20/5 - 26/5 : execution (week 2 - week 6)

Magazine and Advertorial and tent card design 
24/5 - 26/5 : planning 
27/5 - 31/5 : execution 

Youtube (30 secs) stickers and brochure 
27/5 - 2/6 : planning 
3/6 - 9/6: filming 
10/6 - 16/6 : editing  

LED Digital , brochure and voucher design
10/6 - 16/6 : planning   
17/6 - 25/6 : execution 

Website and packaging design 
24/5 - 17/6]]> 2019-05-13 15:19:41 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/359524757 chjunpoo https://padlet.com/bbonnie325/kr28ns554gau/wish/359524951 2019-05-13 15:20:02 UTC https://padlet.com/bbonnie325/kr28ns554gau/wish/359524951