What I learned:
Adidas' commitment to give out its $400 million revenue to anti-hate groups, as reported by Euronews in August 2023, is evident in its financial reports (Adidas Group, 2023). This pledge shows the company's dedication to promoting positive social change and reflects its contribution to corporate social responsibility and inclusivity.

• Basics: Black, Grey Two
• Accent: Blue Bird, Better Scarlet

Adidas is a leading global sportswear brand that is based in Herzogenaurach, Germany. Sport lies at the core of what they do. They have almost every lines of activewears including shoes, tops, bottoms and accessories. Three-stripes are recognized as their iconic trademark since 1949 when it is founded. 

Their current core values are courage, ownership, innovation, team-play, integrity and respect. It is said that they prioritize accepting other cultures and innovative product development.

They continue to put efforts in minimizing emissions by adopting renewable energy at strategic Tier 1 and Tier 2 supplier facilities, and also reducing energy/resources consumption.

https://www.adidas-group.com/en/sustainability/focus-sustainability/our-targets/#/targets-for-2025-social-impacts/

https://www.adidas.com/us/adicolor-classics-firebird-track-jacket/IA6341.html

^{Manila, Philippines l Sales}

- Purpose/Mission:

Provide admin, and manpower support to E-commerce Team to help manage several administrative and monitoring tasks.

2)Omnichannel Marketing Support Working Student (3-months Contract)

^{Warsaw, Poland l Marketing $ Communications}
- Purpose & Overall Relevance for the Organization:

Supporting Manager Sales & SPORT Accounts Activation in operational tasks and ad hoc projects such as preparation of presentations, excel summaries, and creating SAP and purchase orders.

Entry-level positions:

1) Retail Store Associate

^{Associate-Nashville, 6101, Antioch, TN}

Aspirational positions:

Marketing&Communications

1) Product Manager - Sportswear Womens, Creation Center Tokyo- Product Marketing

^{Tokyo, Japan l Marketing & Communications}

- Purpose & Overall Relevance for the Organization:

• Bring consumer and sport insights into your concepts

• Execute the category direction

• Work with all creation functions to deliver product concepts

• Create ranges within the category from both an image and commercial point of view

Product Development

1) Manager Development Footwear- Culture, Collaborations, and Partnerships

^{Portland, United States of America l Product Development}

- Purpose:

Manage the footwear product development process by supporting the respective Business Unit(s) and directly interact with Tier 1 supply partners and LO’s. Provide an effective transition of footwear designs from prototyping into production.

Strategy

1) Senior Manager Strategic Planning

^{Shanghai, Greater China l Strategy}

-Purpose & Overall Relevance for the Organization:

Support & drive GCA strategy development and execution through data synthesis, decision-support analysis and planning processes

Is this a company you would consider working for?
Yes, I would consider working for Adidas. First, Adidas offers a diverse range of career opportunities in various fields, from marketing and design to supply chain and technology. Some of the job openings are aligning with my skills and career goals and this is the key reason why I would want to work for Adidas. Also I can see the potential for career growth and development within the company and myself by looking at training, mentorship and advancement opportunities. 

https://careers.adidas-group.com/jobs?locale=en

4.9/5 for rest of the colors _{(9 reviews)}

Fit: Few complaints about sizing, saying it runs too big

Quality: Many customers were satisfied with the quality and material and Some said that the style is versatile and goes well with various items

Color: Compliments on the color, especially the Blue Bird color

Original Price: $80
Selling Price: $80

*Selling Price for Grey: $68

(In addition, promotion code SEPTEMBER provides additional 30% off of this grey color - Members First Access)

STOCK: Sold out sizes are shaded in grey

(Q3. 2022)
The company's combined currency-neutral sales grew at a double-digit rate throughout the quarter. The company's third-quarter revenues in euros climbed 11% to € 6.408 billion. The operating margin reached 8.8% during the third quarter (2021: 11.7%), while the gross margin decreased by 1.0 percentage points to a level of 49.1%.

https://www.adidas-group.com/en/media/news-archive/press-releases/2022/adidas-reports-preliminary-q3-results-and-adjusts-full-year-guid/

(Q4. 2022)

Revenues decreased 1% in currency-neutral terms due to the dissolution of the Yeezy collaboration, and the gross margin was 39.1% due to greater supply chain expenses and heavier discounting. Operating loss of € 724 million, and Net loss from continuing operations of € 482 million.

https://www.adidas-group.com/en/media/news-archive/press-releases/2023/adidas-results-in-2022-reflect-geopolitical-macroeconomic-and-company-specific-challenges/

(Q1. 2023 vs. 2022)

Adidas reported a strong start in Q1 2023 earnings report (Adidas Group, 2023). With global revenues of $6.9 billion, the company demonstrated its financial strength. Alongside these earnings, Adidas emphasized its commitment to support anti-hate groups, making it clear that this initiative was a top priority (Euronews, 2023).

Adidas saw double-digit growth in Western regions in Q1 2022. Due to the impact of the lockdowns caused by COVID-19 in Greater China, the projection for revenue and net income for FY 2022 has been confirmed at the lower end. Revenues grew by 1% in 2022 on a currency-neutral basis. It is increased by 6% to € 22,511 million from € 21,234 million in 2021 in euro terms. In 2023 Q1, Because of increasing supply chain expenses, greater discounting, inventory allowances, a negative Yeezy effect, and unfavourable FX moves, the gross margin decreased by 5.1pp to 44.8%. A 60 million euro operating profit is achieved.  

(Q2. 2023 vs. 2022)

In the second quarter of 2023, Adidas continued its progressive performance, reporting global revenues of $7.2 billion (Adidas Group, 2023). This quarter's report again showed the company's dedication to the anti-hate cause and its promise to share its profits for this purpose (Euronews, 2023).

Despite a negative impact of almost € 300 million due to macroeconomic restrictions, currency-neutral sales increased by 4% in the second quarter of 2022.

Markets accounting for more than 85% of the company's revenue increase 14% overall. Due to considerably higher supply chain expenses, the gross margin decreased by 1.5pp to 50.3%. The operating profit totals 392 million euros.

360 million euros' worth of net income is generated through ongoing activities. Currency-neutral revenues were unchanged from the same period last year in Q2 2023.

Improved sell-out trends and a cautious sell-in approach are reflected in the top-line development. Gross margin increased by 0.6 percentage points to 50.9%, a significant gain over Q1 due to greater sell-through and reduced discounting. Inventory situation significantly improves from Q1 level to €5.5 billion; presently rising about 1% annually.

What I learned:
According to the data from Statista (https://www.statista.com/outlook/cmo/footwear/india), the footwear market in India is considered to be one of the largest market among other countries. However, more than 90% of the revenue generated in the market is from the leather footwear category. This partnership if it becomes successfully concluded, it may potentially boost the revenue of the athletic footwear in the Indian market. 

The article talks about Adidas possibly teaming up with AlphaTauri's Formula 1 squad from 2024. AlphaTauri is a racing team connected to Red Bull Racing in Formula 1, and Adidas is a well-known sports brand. If this happens, Adidas would sponsor AlphaTauri, putting their logo on the team's cars and merchandise.

This partnership could be a big deal. AlphaTauri would get more money to improve their Formula 1 performance, like upgrading their cars and hiring better drivers. Adidas would gain a chance to show off its stuff to a huge audience because Formula 1 has lots of fans worldwide.

What I Learned:

From this article, I found out that Adidas might start sponsoring AlphaTauri's Formula 1 team in 2024. This would help AlphaTauri become a better team in Formula 1, and Adidas would get to advertise to lots of Formula 1 fans. It shows how sports teams and big brands can help each other by working together.

Out of 1,875 sales quantity; with 40% penetration, black color will take up to 750 pieces, 469 grey two color with 25% penetration%, 375 better scarlet color with 20% penetration%, and 281 blue bird color with 15% penetration%.

2022 p&l is $19,084 which is 1.7% of gross margin

^{(*Price same as Week 1)}

Original Price: $80
Selling Price: $80

*Selling Price for Grey: $68 (promotion code SEPTEMBER still applies for additional 30% off)

STOCK: Sold out sizes are shaded in grey

^{(*Price same as Week 1)}

Original Price: $80
Selling Price: $80 (Red, Blue, Black)

STOCK: Sold out sizes are shaded in grey

^{(*Price same as Week 1)}

Original Price: $80
Selling Price: $80 (Red, Blue, Black)

STOCK: Sold out sizes are shaded in grey

4.5/5 for rest of the colors _{(+5 new reviews)}

Fit: Complaint on the sizing

Quality: Complaint on the red color, saying it's too light

Color: Compliment on the grey color

Fit: Compliments on the fit

Quality: Complaints on sleeves being too short

Color: Compliments on the overall color

Quality: One came with some threads coming undone

Color: Other than that, compliments on the colors. 

The article talks about a partnership between two big companies, Adidas and Moncler. They are working together to combine technology and luxury in a project involving NFTs (Non-Fungible Tokens) and AI (Artificial Intelligence). This collaboration aims to create something special by blending high-tech innovation with luxurious designs.

What I Learned:

In this collaboration, Adidas and Moncler are joining forces to mix advanced technology (like NFTs and AI) with high-end fashion and luxury. NFTs are unique digital items, and AI refers to smart computer programs that can learn and think like humans. By working together, these companies are trying to make something unique and stylish using the power of modern technology.

4.8/5 for rest of the colors _{(+ 5 new reviews)}

Fit: There are still few complaints about sizing

Quality: Quality Compliments on its classic design and also its affordable price by promotion

Color: Compliments on the colors especially the Black

^{(*Price same as Week 1)}

Original Price: $80

*Selling Price for Grey: $68
*Selling Price for Red/Blue/Black: $64 (Discounts for members only)

STOCK: Sold out sizes are shaded in grey, Replenished sizes are shaded in yellow

The article discusses the rise in Adidas shares due to increased sales of their popular Yeezy sneakers and a positive adjustment in their financial guidance. Yeezy sales have significantly contributed to this boost, leading to a surge in the company's stock value. This positive trend is attributed to consumer demand for Yeezy products, highlighting their impact on Adidas' overall financial performance.

What I Learned:

From this article, I learned that Adidas experienced a notable increase in their stock prices, primarily because of the successful sales of Yeezy sneakers. The popularity of Yeezy products among consumers played a significant role in driving this growth. Additionally, the company's decision to raise their financial guidance indicates their confidence in sustaining this positive momentum. This demonstrates the importance of trendy and sought-after products in influencing not only a company's sales but also its stock market performance.

This article talks about that Adidas is making its first bet on the soccer talent in the NCAA "National Collegiate Athletic Association". According to a press statement, the sportswear company has acquired wide receiver Rome Odunze and quarterback Michael Penix Jr., both of the Washington Huskies, as its first NIL football players. The young talents will appear in Adidas campaigns as current signees.

What I Learned:

As I read the article, I could see how Adidas is expanding their brand. They are expected to provide better brand awareness to younger generation targets by sponsoring young NCAA players & collaborating with them, and further secure a wider customer target base.

^{(*Price same as Week 1)}

Original Price: $80
Selling Price: $80 ($68 for grey)
*Discounts Ended for the other colors

STOCK: Sold out sizes are shaded in grey

4.8/5 for rest of the colors _{(+ 11 new reviews)}

Fit: Compliments on the fit

Quality: Compliments on its quality

Color: Compliments on its colors

4.8/5 for rest of the colors _{(+ 6 new reviews)}

Colors: Compliments on the colors

Quality: Many of them said they would recommend the products to others because of its quality and price

• no complains on the new reviews

^{(*Price same as Week 1)}

Original Price: $80
Selling Price: $80 ($68 for grey)
*Discounts Ended for the other colors

STOCK: Sold out sizes are shaded in grey

In the Cumulative markup, the opening inventory was set at 15% for the 2023s/s season and 85% for the new season 2023 f/w, as indicated in our sales plan.

Adidas Second Quarter Revenues:

- Revenues remained flat compared to the previous year.

- This indicates stable sales performance in the specified period.

Adidas Yeezys Focus:

- Yeezys, a popular line of sneakers, is a significant contributor to Adidas's revenue.

- Despite overall flat revenues, Yeezys might have performed well, contributing positively to the brand's sales.

Gross Margin and Operating Profit Exceed Expectations:

- Despite flat revenues, Adidas exceeded expectations in terms of gross margin.

- Operating profit also outperformed forecasts, indicating efficient cost management and operational strategies.

Yeezys' Impact on Profitability:

- Yeezys' strong performance likely played a role in achieving better-than-expected profits.

- The profitability of the Yeezy line might have compensated for other areas where revenue growth was stagnant.

Market Response and Future Outlook:

- Investors and market analysts might view the Yeezys' performance favorably, considering the overall positive impact on margins and profits.

- The strong performance of Yeezys suggests a robust market demand for this specific product, which could be leveraged in future marketing strategies.

Implications for Adidas Strategy:

- The success of Yeezys emphasizes the importance of understanding and catering to specific consumer preferences.

- Adidas might consider expanding or diversifying its Yeezy product line to capitalize on its popularity and boost overall revenues.

Adidas started to destock their Yeezy from this May and announced that they generated $437 million in Q2, allowing Adidas to reduce its previously predicted loss for 2023 which was over $850 million. Overall sales were flat in the same period compared to Q2 of 2022 and gross margins increased by 0.6% (to 50.9%) in the quarter due to less discounts. Citi analysts expect further Yeezy drops to generate €1.5 billion in revenues and €700 million in earnings after Adidas' donations to anti-hate groups that the brand had claimed earlier.

What I Learned:

It was surprising to learn that the Yeezy boost that has been backlashed in social media due to the controversy is still demanded by actual customers and successfully being destocked, allowing Adidas to reduce its predicted loss for this year. If all the Yeezy stocks continue to sell out as the current tendency, it may help Adidas boost sales and increase its revenue.

Adidas has saw an increase in marketing costs as a result of its launch of campaigns oriented on major events like the Olympics in Beijing and the FIFA World Cup.

Adidas is likely to have a flat Quarter 3 due to a drop in Q2 sales, mainly attributed to the cancellation of a major Yeezy collaboration. The absence of this anticipated partnership is expected to continue affecting consumer interest and sales, making the overall performance stagnant in the upcoming quarter.

4.8/5 for rest of the colors _{(+ 3 new reviews)}

Colors: None

Quality: Compliments on the quality

Fit: Few complains on the fit

• Being too small and tight

• Sleeves slightly long

Adidas is focussing on revitalizing its history, as seen by the trefoil emblem appearing on some of the most storied football uniforms. Although the trefoil insignia is usually used for lifestyle apparel, it is hoped that it would add more variety to the brand's football uniforms. Consequently, the vintage logo will appear on Arsenal and Manchester United's third shirts instead of the adidas lettering.

What I Learned:

Adidas are moving to focus on reviving their heritage with the trefoil logo featuring on some of football's most legendary kits. As I read the article, I could learn how the business is now focusing on their sports businesses to improve their brand recognition and ensure their expanding.

^{(*Price same as Week 1)}

Original Price: $80
Selling Price: $80 ($68 for grey)

STOCK: Sold out sizes are shaded in grey, Replenished sizes are shaded in yellow

Adidas Originals and Edison Chen have revealed a global partnership. Edison Chen, who is the Founder and Creative Director of the lifestyle brand CLOT, celebrating its 20th anniversary, will bring his innovative vision and creative expertise to introduce exclusive collaborative styles. The collaboration is aimed at promoting cultural exchange between the East and West and challenging traditional norms with thought-provoking designs. This partnership underscores the global credibility of both parties in the realms of fashion, music, and retail, serving as a driving force for cultural connections on a global scale.

What I Learned:

This partnership, using his innovative vision and creative skills to create exclusive collaborative styles by drawing from Adidas' extensive history and archives, will contribute to diversifying Adidas' portfolio. The partnership intends to promote cultural exchange between the East and West, involve unconventional designs, and serve as a catalyst for global cultural connections in the worlds of fashion, music, and retail.

4.6/5 for rest of the colors _{(+ 5 new reviews)}

Colors: Compliments on the colors

Quality: there was a comment that the material at the neck is more thicker than she/he thought

Fit: few complaints for tight sleeves

^{(*Price same as Week 1)}

Original Price: $80
Selling Price: $80 ($64 for black, $68 for grey, and $72 for red)

STOCK: Sold out sizes are shaded in grey, Replenished sizes are shaded in yellow

This article talks about Stella McCartney and Adidas will present their first-ever ski collection for Fall/Winter 2023. Introducing clothing, footwear, and accessories that elevate high-performance athletics and premium style to new levels for the slopes and beyond. Adidas is aiming to help eradicate plastic waste, and as part of this effort, essential items in the collection—which explores new possibilities for performance wear—have been constructed using at least 85% recycled materials.

What I Learned:

Adidas kept expanding their sustainability approaches by collaborating with many other brands that are know for sustainability.

Original Price: $80

Selling Price: $80 (Black: $72 but $64 for Members, Red: $48 but $40 for Members)

STOCK: Sold out sizes are shaded in grey

4.7/5 for rest of the colors _{(+1 new review)}

Colors: compliment on color

Quality: comment about fabric transparency

Fit: Satisfied with size

https://www.adidas-group.com/en/media/news-archive/press-releases/2023/adidas-reports-revenue-increase-in-the-third-quarter-underlying-b/

3rd Quarter Currency-neutral revenues:

increased 1% during the third quarter of 2023. The top-line development reflects adidas’ conservative sell-in approach aimed at reducing high inventory levels, improved sell-through as well as the company’s focus on full-price sales across its own channels.

2023 First 9 months Gross margin:

declined 1.4 percentage points to 48.4% (2022: 49.7%)

Conservative sell-in strategy:

paying off as inventory position improves substantially versus Q2 level to € 4.8 billion; now down 23% year-over-year 

Outlook: adidas expects revenues to decline at a low-single-digit rate 

Adidas had adjusted its full year financial guidance to reflect both the positive impact of the second drop of some of its Yeezy inventory and the better-than-expected development of the underlying business