Germany Millie Inc Padlet by Crystal Li https://padlet.com/liyc3/kqjv425lzooes00u en-us 2022-09-01 01:47:28 UTC 2025-12-22 07:50:31 UTC hello@padlet.com liyc3 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278575693 Germany has an Animal Protection Law in place, e.g. it is against the law to allow dogs to roam unattended and without a leash, it is strictly forbidden to abandon pets, pets must have a microchip

Source: https://handbookgermany.de/en/pets#:~:text=The%20animal%20must%20have%20a%20microchip%2C%20a%20vaccination%20certificate%20and,person%20must%20accompany%20the%20animal.]]> 2022-09-01 01:55:51 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278575693 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278579122 Pet supply market in Germany continues to grow with total sales of around 6 billion euros ]]> 2022-09-01 01:58:30 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278579122 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278579888 Pet shops]]> 2022-09-01 01:59:09 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278579888 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278581875 Cats and dogs are the first two most popular pets in Germany]]> 2022-09-01 02:00:47 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278581875 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278582633 retailers of pet and pet accessories ]]> 2022-09-01 02:01:28 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278582633 liyc3 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278585450 Pet owners]]> 2022-09-01 02:03:37 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278585450 liyc3 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278585784 Pet stores & shelters]]> 2022-09-01 02:03:53 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278585784 liyc3 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278589747 German Government]]> 2022-09-01 02:06:53 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278589747 liyc3 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278592983 Crystal - Cat owners
Chunmei - Dog owners
Ningfei - Retailers
Abiha - Care providers]]> 2022-09-01 02:09:24 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278592983 liyc3 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278606052 In 2020, 26% of households in Germany had at least one pet cat (approximately 10.4 million households).

Source: https://www.statista.com/statistics/517014/households-owning-cats-dogs-europe-germany/#:~:text=As%20of%202020%2C%2021%20percent,Germany%20owned%20a%20pet%20dog.]]> 2022-09-01 02:18:11 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278606052 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278632535 https://www.interzoo.com/en/news/newsletter/2021-newsletter-april4-ds0c8yucj4_pireport]]> 2022-09-01 02:37:35 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278632535 read the task description of Journal 3 and complete your homework before next workshop bharats2 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278704318 Under each category, you should identify and characterise a practically approachable group to survey. 
For example, if you have picked Dog Owners, then how many dog owners do you intend to survey? How will you get your questionnaire to this target group? How big a sample do you need to survey in order to collect information useful to Millie Inc?

good luck for next workshop,

Regards,
Bharat]]> 2022-09-01 03:42:36 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2278704318 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2281768090 https://www.german-way.com/lost-pets-in-germany/]]> 2022-09-04 04:29:10 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2281768090 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2284267059 Source: IBISWorld - Industry Market Research, Reports, and Statistics. Ibisworld.com. (2022). Retrieved 7 September 2022, from https://www.ibisworld.com/germany/industry/veterinary-services/965/.

]]> 2022-09-06 08:22:21 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2284267059 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2284729641 In 2020, 21% of households in Germany had at least one dog.(≈18million household)]]> 2022-09-06 14:14:37 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2284729641 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285797237 Target Group - Veterinary Service Industry 
  1. The vet market sale is around 4 billion euros as in the 2022 update report, and the growth rate increased at a rate of 2.4% over five years
  2.  Regulated in Germany 
  3. there are a total of 12,142 vet businesses
("IBISWorld - Industry Market Research, Reports, and Statistics," 2022)
]]> 2022-09-07 04:35:20 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285797237 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285811385 Information that could be obtained...
  1. How many pets do they serve in a week
  2. the most common health issues with pets.
  3. Do they encounter any injured pets due to lost and found by owners
  4. How do they maintain pets’ health records (paper, electronic, IoT, etc.)

]]> 2022-09-07 04:48:45 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285811385 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285816093 This information will be used by Millie Inc..
  1. To understand the magnitude of pet visits to determine the revenue generation opportunity in the VET Market.
  2. The diagnosis of any common health issues found by vets can be triggered by features provided by Millie’s Inc devices. 
  3. any pattern of injuries in lost cases by pet owners, including capitalizing on the device’s IoT technology for vets that maintain electronic health records. 

]]> 2022-09-07 04:53:47 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285816093 Afimilk Ltd. (Silent Herdsman Limited)、Datamars、DeLaval International AB、DogTelligent, Inc.、Equisense、Findster Technologies、Fitbark, Inc.、Furtrieve LLC、Garmin Ltd.、GEA Group AG 、GoPro Inc.、IceRobotics, Ltd. , Whistle Labs https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285848463 At present, well-known brand of pet wearable devices in Germany]]> 2022-09-07 05:25:13 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285848463 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285868348 German families with dogs spend a lot of money on pet supplies and accessories, up to 225 million Euros, and the growth is rapid. According to statistics, the consumption amount in 2020 increased by 4.7% compared with the previous year.

Specialty pet retailers were the main sales channel for pet supplies and accessories, accounting for 79%. But online sales also rose significantly due to the COVID-19, reaching 822 million euros.

Most pet owners are middle-aged and elderly, with only 17% of pet owners under 29 years old and 25% of pet owners over 60 years old

]]> 2022-09-07 05:45:42 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285868348 liyc3 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285934810 Target group: Cat owners who are active in German social media communities

Survey size:
Aiming for 3500 cat owners to respond to survey (~10% of largest German cat owners Facebook community)]]> 2022-09-07 06:46:09 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285934810 liyc3 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285949780 How will you get your questionnaire to this target group?
Approaching cat owner communities on popular social media platforms. Approximately 72.6 million social media users were counted in Germany in January 2022 (approximately 86.5% of the population).

Sources:
https://www.gaasly.com/blog/social-media-trends-in-germany

Leading social media & messaging applications:
  1. Whatsapp (83% of respondents)
  2. Facebook (60.7% of respondents)
  3. Instagram (53.9% of respondents)

Source: https://www.statista.com/statistics/867539/top-active-social-media-platforms-in-germany/

Example of German social media communities:
  • 🐈Katzenbesitzer unter sich🐈 (Facebook, 35k members) https://www.facebook.com/groups/katzenbesitzeruntersich
  • Dog & Cat Owners in Berlin (Facebook, 3.9k members) https://www.facebook.com/groups/1705412243022061/

]]> 2022-09-07 06:57:51 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285949780 liyc3 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285977058 How information will be used by Millie Inc.:
  1. To better understand how the Millie Inc device may benefit indoor/outdoor cats.
  2. To gauge the device's usability in a country that already requires microchips for cats by law. (Source: https://handbookgermany.de/en/pets#:~:text=The%20animal%20must%20have%20a%20microchip%2C%20a%20vaccination%20certificate%20and,person%20must%20accompany%20the%20animal)
  3. To gauge pricing for Millie Inc devices specifically for cats.
]]> 2022-09-07 07:18:54 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2285977058 liyc3 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2286000586 Potential information garnered from survey:
  1. The location of the household
  2. If the owner allows their cat(s) to be allowed outside
  3. History of purchasing wearable accessories for cats
  4. Interest in tracking whereabouts of cats
  5. Amount cat owners are willing to spend on cat tracking devices
]]> 2022-09-07 07:38:31 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2286000586 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2286312022
Target group and survey size: Target about 3000 households with dogs in Germany, which is about 0.15%. Dog owners who are going to the pet shops or usually using social media.


Survey form: online and offline simultaneously. We could join a community of German dog owners and publish our questionnaire. At the same time, we can try to contact some pet special retailers in Germany and ask them to print some of our questionnaires and distribute them to the customers in the stores. This is because, according to the survey, nearly 80 percent of Germans who own dogs visit pet retailers to buy pet goods.



Information that could be obtained...


1. The number and types of dogs in German dog-keeping households


2. The size of dogs in German households


3. Have you ever purchased a pet wearable device? What contents does it include


4. How much money are you willing to spend on pet wearable devices


5. What do you focus on when buying pet wearable devices

This information will be used by Millie Inc.

1. Know whether the current product functions of Millie company meet the expectations of German dog families.


2. Understand the economic situation of target customers and try to set a price more acceptable to them.


3. Understand the current competition situation of similar products in Germany, whether there is fierce product competition, and whether it is convenient to expand the market.


4. Understand the necessity of making pet wearable devices with different specifications


5. Understand the understanding of wearable devices among German dog-owning families, and whether Millie Inc. need to invest a large amount of money in promoting the total products.


6. Understand the demand of German dog families for products.

]]> 2022-09-07 12:34:46 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2286312022 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2287292754 2022-09-08 00:36:19 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2287292754 https://padlet.com/liyc3/kqjv425lzooes00u/wish/2287310561 Target Group: Pet shops
There are more than 5000 independent pet shops, but their market share has dwindled to less than 15 percent.

Almost half of all households in Germany have pets in 2020. Physical sales outlets have increased by 4.3 per cent in 2020. Online sales also have a big growth.

The common ways to find that lost pet are: to post the information on social media; contact the authorities. 

Information that could be obtained:
1. How often do the customers go to pet shops in one week?

2. The price the customers wanna spend on pet wearable devices.

Information will be used by Millie Inc:
1. Need a good understanding of pet wearable devices.

2. To know the prices in different suburbs and countries.

3. To know the price difference between physical stores and online stores. 

4. The demand of customers and the investment should be applied to product pet wearable devices


]]> 2022-09-08 00:50:08 UTC https://padlet.com/liyc3/kqjv425lzooes00u/wish/2287310561