Beauty Subscription Market Analysis by https://padlet.com/hinam/kq0d2nzotq3p Global Market Analysis en-us 2018-11-09 20:34:48 UTC 2024-10-13 23:51:53 UTC hello@padlet.com WHAT IS THE BEAUTY SUBSCRIPTION MARKET? hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/302860486 2018-11-10 13:51:45 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/302860486 CONSUMER TRENDS hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/302860637 2018-11-10 13:52:35 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/302860637 MARKET SPACE hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/302860670 2018-11-10 13:52:47 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/302860670 KEY SUCCESSFUL FACTORS hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/302860698 2018-11-10 13:53:00 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/302860698 COMPETITOR ANALYSIS hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303318105 2018-11-12 15:45:06 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303318105 MARKET SIZE, GROWTH RATE, PROFITABILITY hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303334372 2018-11-12 16:12:59 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303334372 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303673270 A niche market that sells traditional products. There is a targeted customer base, and Consumers are able to personalise their boxes according to their beauty profile. ]]> 2018-11-13 12:08:11 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303673270 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303678355 Some products that are within beauty subscription boxes include: 
  • Cosmetics
  • Hair-care 
  • Nail-care
  • Skin-care
]]> 2018-11-13 12:24:18 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303678355 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303679586 The beauty subscription market stems from the beauty market. Popular, worldwide beauty companies invest money in beauty boxes to promote their business through both sample sized and full sized products.]]> 2018-11-13 12:27:46 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303679586 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303683821 Companies within the market:
  • Birchbox
  • IPSY
  • Glossybox
]]> 2018-11-13 12:40:10 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303683821 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303685025 2018-11-13 12:43:21 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303685025 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303686268 2018-11-13 12:46:44 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303686268 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303688226 The personalisation broadly revolves around skin colour, skin type, hair colour, hair texture, gender, age, ethnicity and more.]]> 2018-11-13 12:51:17 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303688226 MARKET SIZE hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303715363 2018-11-13 13:47:08 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303715363 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303748794 2018-11-13 14:37:48 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303748794 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303749663 Current Market Size:
The quantity of subscription boxes industrywide has risen by 40%, to an average of 3500 subscription boxes currently. 
In the US, there are about 5.7 million subscription box shoppers and this is still continually growing. ]]> 2018-11-13 14:39:04 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303749663 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303751773 2018-11-13 14:42:11 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303751773 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303761325 2018-11-13 14:52:16 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303761325 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303766190 The graph below depicts that beauty subscription boxes are the second most dominant sector within the overall subscription box market as of 2017.]]> 2018-11-13 14:56:50 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303766190 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303766997 2018-11-13 14:57:38 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303766997 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303778757 2018-11-13 15:08:48 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303778757 GROWTH RATE hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303782412 2018-11-13 15:12:19 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303782412 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303892322 By 2022, the UK subscription box market is expected to grow by 72%.]]> 2018-11-13 17:22:52 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303892322 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303910067 The table shows that as of 2017,  IPSY is one of the most dominating beauty subscription sites. Around 5 million users had visited Ipsy in comparison to only 2 million users visiting Birchbox. ]]> 2018-11-13 17:46:41 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303910067 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303917241 2018-11-13 17:54:49 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303917241 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303931303 Individuals who purchase products from beauty subscriptions may be unaware of what products they need. From purchasing a beauty box subscription, these individuals are able to let professionals provide them with products that adhere to their beauty profile. ]]> 2018-11-13 18:15:08 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303931303 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303932796 Beauty subscription boxes are the second most visited subscription boxes. However, the amount of consumers who visit their websites has declined by 1% in 2018, whilst other subscription boxes are increasing.]]> 2018-11-13 18:17:21 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303932796 PROFITABILITY hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303935224 2018-11-13 18:21:03 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303935224 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303939814 Customers enjoy the surprise of not knowing the products they receive, as it is seems like they are being gifted a present. Subscription boxes evidently do this, as customers receive boxes containing products that would adhere to their personal profile.]]> 2018-11-13 18:27:40 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303939814 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303944476 Due to the rise of online shopping, individuals invest in creating companies that are based online. Most to nearly all beauty subscription boxes are available to purchase only online. Therefore, consumers who purchase more products online compared to in-store are likely to come across beauty subscription boxes.]]> 2018-11-13 18:34:11 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303944476 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303949134 Beauty subscription boxes essentially allow customers to have a personal shopper without human interaction. ]]> 2018-11-13 18:39:43 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303949134 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303954272 2018-11-13 18:46:22 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303954272 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303966447 2018-11-13 19:02:27 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303966447 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303970482 2018-11-13 19:08:10 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303970482 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303972000 Lipstick Effect: increases the amount of individuals who purchase subscription boxes.]]> 2018-11-13 19:10:09 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303972000 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303974940 2018-11-13 19:14:12 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303974940 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303981624 Consumers who want to experience new products appeal to beauty subscriptions. This is because beauty subscriptions promote new companies and products that are either small or new in the beauty market ]]> 2018-11-13 19:23:29 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303981624 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/303997178 Distribution:
Most beauty boxes provide around 5 to 6 products, with sometimes 1 or 2 being full sized and the rest being samples. However, if a customer likes a sample they are given, they are able to purchase the full size product from the same company that sells the subscription. ]]> 2018-11-13 19:47:10 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/303997178 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304002262 How subscription boxes have changed the way beauty products are purchased:]]> 2018-11-13 19:56:05 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304002262 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304028452 2018-11-13 20:47:27 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304028452 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304029529 2018-11-13 20:49:56 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304029529 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304029969 2018-11-13 20:51:09 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304029969 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304336681 2018-11-14 15:16:32 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304336681 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304337817 The UK website for both companies have a massive contrast in relation to their engagement. Whilst Birchbox has an average of 1.82 million visits on their UK website, Glossybox has only 132.9 thousand. This massive difference shows how popular Birchbox is compared to the luxury Glossybox.]]> 2018-11-14 15:17:40 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304337817 Competitor Analysis between Glossybox and Birchbox hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304341414 2018-11-14 15:21:54 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304341414 Competitor Analysis between Birchbox and IPSY hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304344467 2018-11-14 15:25:57 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304344467 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304351122 Information about Glossybox]]> 2018-11-14 15:34:45 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304351122 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304494045 Information about Birchbox]]> 2018-11-14 19:10:43 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304494045 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304519527 2018-11-14 19:51:24 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304519527 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304520421 The IPSY website is ranked much higher compared to Birchbox's in the US. Despite Birchbox being international, it was still founded in the US and started their business there. Therefore, it shows how IPSY still has managed to surpass Birchbox in relation to popularity within the US.]]> 2018-11-14 19:52:59 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304520421 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304558816 2018-11-14 21:21:25 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304558816 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304559044 Currently in the UK, Birchbox is ranked higher than Glossybox in terms of how many people visit their website - an essential necessity as both companies are only online. ]]> 2018-11-14 21:22:09 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304559044 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304559853 However, Glossybox has been making their way up the ranking, whilst Birchbox is going down the rank table. This could suggest that Glossybox is becoming more important within the beauty subscription market.]]> 2018-11-14 21:24:47 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304559853 BRAND LOYALTY hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304560992 2018-11-14 21:28:25 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304560992 PERSONALISATION hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304561118 2018-11-14 21:28:51 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304561118 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304561693 Customers are likely to be loyal to subscription boxes because those who enjoy the products they receive start to trust the brand to know what products they need.]]> 2018-11-14 21:30:30 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304561693 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304562171 The millions of boxes sold each year also show how much a customer is loyal to the brands. The recurring purchases of a subscription box show how effective the marketing strategies, that companies within the subscription market use, are.]]> 2018-11-14 21:32:01 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304562171 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304563201 All beauty subscription companies take advantage of personalisation in order to create a service that is dedicated to the customers as individuals.]]> 2018-11-14 21:35:17 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304563201 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304563581 Personal profiles are an effective way for companies to understand who the customer is and what they require. By understanding this, they are able to provide a positive experience to customers of beauty product subscriptions.]]> 2018-11-14 21:36:21 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304563581 LINKS USED hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304563761 2018-11-14 21:36:45 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304563761 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304566747 Information about IPSY]]> 2018-11-14 21:46:46 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304566747 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304567782 "Glossybox sells over 10 million boxes"]]> 2018-11-14 21:50:28 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304567782 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304568438 IPSY:
"We wanted to completely reinvent the way you experience beauty, making it 100% about YOU."
]]> 2018-11-14 21:52:36 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304568438 Subscription Boxes hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304569717 2018-11-14 21:56:25 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304569717 US Subscription Box Market hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304569991 2018-11-14 21:57:37 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304569991 Rise of Subscription Boxes hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304570335 2018-11-14 21:59:10 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304570335 Online Shopping Statistics hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304570515 2018-11-14 21:59:51 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304570515 How Subscription Boxes Changed the Market hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304571182 2018-11-14 22:02:48 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304571182 Website Analytics hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304572054 2018-11-14 22:06:12 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304572054 Company Profiles hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304572233 2018-11-14 22:06:52 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304572233 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304572784 The subscription market is expected to grow in size by 2022 from £583 million to £1 billion]]> 2018-11-14 22:08:56 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304572784 hinam https://padlet.com/hinam/kq0d2nzotq3p/wish/304576120 Beauty subscription market is very profitable. Each monthly beauty subscription is set at a fixed price. The more customers that purchase this would lead to profit as they would earn more in comparison to  how much they invested in the product.]]> 2018-11-14 22:23:22 UTC https://padlet.com/hinam/kq0d2nzotq3p/wish/304576120