There is a worthwhile motive behind the project – to raise awareness about protecting insect populations; you have examined the cause of insect decline, its impact and identified butterflies as focus to inspire public engagement with the issue. You have analysed websites set up by other organisations to promote the issue and set up a questionnaire to investigate how people interact with such platforms.  

To move to the next stage of your project you should critically interrogate your proposed solution – how will selling butterfly artworks help to tackle the problem you have identified? Is it purely about generating profit to donate to the cause – how would the money be used- would it be given to research or a charity? Are there different ways you could use your design skills to solve the problem you identified? For example designing a way for members of the public to become more personally and actively engaged with an aspect of butterfly conservation?  

 

Brief (54) The basic components are in place but not enough detail. Research methods – be much more specific, list resources and methods of gathering data.  

Target audience is a bit board and vague – this will make the job of reaching the target audience in an effective way more difficult for you as a designer.  

 

Sketchbook (43) – Some collecting of materials, sketching and note-taking/ mind mapping in evidence but generally not enough volume for a whole project’s worth of sketchbook. It is not yet clear how any of this is feeding through to actual design development on the project. Little development work in evidence, quite scrapbook-like. Not a passing grade for the sketchbook but you pass the project overall