https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22 - Step 1: Be sure you are logged in to Padlet. - Post your case presentation by clicking on the + sign under the appropriate column. - Review each case presentation. - Post at least one comment on each case. - Use your arrow keys to scroll over and down. en-us 2022-01-17 02:00:33 UTC 2023-02-28 00:34:04 UTC hello@padlet.com https://padlet.net/icons/png/1f4ac.png jrcommdoc https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/1994913686 - Be sure you are logged in to Padlet so your post won't be anonymous.
- Click on the + sign in your Case's column.
- Put your Name where it says "Title"
- Click the upload arrow on the left to post the pdf of your visual aid.
Where it says "Write something..."
Copy and paste:
- your 3 discussion questions
- the link to your Panopto video in the Chapter [assignments] folder]]> 2022-01-17 02:01:33 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/1994913686 morganmadison11 https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2099279648 Video Link:
https://youtu.be/mSOuU8HxNqg

Discussion Questions:

1. As a KFC customer, how would you want KFC to handle/respond to a crisis like this?
2. Do you think comedy is always an appropriate strategy in consumer relations?
3. Do you think people were offended by the apology ad, “FCK” ? If so, why?

]]> 2022-03-17 03:40:52 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2099279648 abbielevin123 https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2106580459 Video Link:
https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=0e7c2832-e5c4-4527-b699-ae6000276e03

Discussion Questions:

1. What kind of training methods should Starbucks implement in order to better their diversity and inclusion protocols?
2. Do you think the CEO did a good job at handling the situation?
3. Do you think Starbucks is doing enough to rectify this situation or do you think there is more that needs to be done?

]]> 2022-03-22 02:42:30 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2106580459 christianmarchesi123 https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2106706775 Video Link:
https://youtu.be/KoMlecZ98DQ

Discussion Questions:
1. Did the USPB limit their campaigns by by placing the majority of their marketing on their "LINDA" consumer?

2. Would the USPB have had as much success if they had not done as much research?

Would the USPB have had more success if they had partnered with the Sterling Rice Group in the beginning?]]> 2022-03-22 04:16:03 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2106706775 mariahleahey2323 https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2108709334 Personally I feel like the CEO did a good job of handling the situation because he took full accountability for what happened. He whole heartedly apologized and promised to change for all Starbucks employees. Which a lot of CEO’s can’t say that they have done because a lot of CEO’s try to cover up bad things that they have done and their company has done.

]]> 2022-03-23 01:38:19 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2108709334 mariahleahey2323 https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2108709842 As a KFC customer/consumer I would want them to handle the crisis exactly the way they did because humor is one of the best ways to connect with your customers. Throwing in humor to an apology shows that the company doesn’t take themselves very seriously and are willing to show their true colors when it comes to the company as a whole because they’re being vulnerable.  ]]> 2022-03-23 01:38:38 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2108709842 mariahleahey2323 https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2108748106 I agree with a majority of the comments stating that USPB did limit their campaign by placing the majority of their marketing on their “LINDA” consumer because it is a niche market. They would’ve gotten more feedback and it would’ve had a larger impact if they were able to relay the message to a larger group. 

]]> 2022-03-23 02:02:19 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2108748106 morganvaldesbotter1 https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2110503959 Because of how immediate and sincere his reaction was, I believe the CEO did a fine job resolving this problem. He swiftly handled the matter without disputing it, which was a calculated move to ensure consumer trust/loyalty and confidence. Following the event, he took steps to teach his workers, demonstrating that he was prepared to reform and improve his organization.]]> 2022-03-23 20:20:49 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2110503959 morganvaldesbotter1 https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2110506715 In some cases, I believe humor is a good method to deal with a problem. In the instance of KFC, I believe they ought to have approached the matter more seriously in order to demonstrate that they cared about their consumers' opinions. Laughter may be effective at moments in conveying a message, but in other cases, I believe a professional attitude is required to demonstrate that the firm is committed to resolving the actual issue.]]> 2022-03-23 20:22:53 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2110506715 morganvaldesbotter1 https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2110508791 I likewise think that USPB's efforts were hampered by the fact that a large number of their promotion focused on the "LINDA" customer. As a result, the group's reach was constrained, and it was less successful as a result. USPB would've been even more beneficial, in my opinion, if they had broadened their party's campaign influence.]]> 2022-03-23 20:24:26 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2110508791 eleanorszelc https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2114502529 Comedy is a great method to deal with a problem, but on a case-by-case issue. It has to have been a problem that is lighthearted, and no damaging to the company for it to be affective. In KFC's case, running out of chicken was not an "end all, be all" for the company, just an unfortunate circumstance that was eventually solved. Comedy as a campaign for KFC was a great way to rectify this issue, because they were able to laugh at themselves, and distract their consumers away from the issue.]]> 2022-03-25 22:30:29 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2114502529 eleanorszelc https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2114507544 I doubt the USPB would have had the same success if they hadn't done research before launching their campaign. Their target audience would not have trusted them in the same way or believed their takes if the USPB hadn't gathered the proper research ahead of time. It is important to know the facts going in to have a successful campaign just as was shown by the USPB.]]> 2022-03-25 22:40:27 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2114507544 joshhancoxx https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2148123903 I personally believe that Starbucks did a somewhat decent job of making reparations, however, it's not necessarily my place to say what reparations are enough when a company's racial issues come to light. From my perspective, a swifter response time would have been ideal, however, implementing training hours in order to educate staff on cultural sensitivity and race relations is a positive reflection of Starbuck's willingness to grow from what was a truly unjust situation.]]> 2022-04-19 06:37:54 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2148123903 joshhancoxx https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2148127367 I don't think comedy will always fit the bill in terms of a PR response to a crisis, however, in this specific situation with KFC, I think a comedic response is warranted, if not totally necessary. ]]> 2022-04-19 06:40:50 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2148127367 joshhancoxx https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2148131429 I believe that there is a time and a place for specifics, but in the case of the USPB, I agree with my peers in that the USPB could have benefitted more had they widened the scope and allowed their focus to fall on other parts of their target audience. ]]> 2022-04-19 06:44:29 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2148131429 morganvaldesbotter1 https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2190406359 A huge number of people were offended that KFC could reply to their customers in this manner. Although intended in a humorous, playful manner, the apology advertising that featured "FCK." Many people were offended. I believed it was tone deaf and failed to provide a good message at a crucial time for the organization.]]> 2022-05-19 01:24:06 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2190406359 morganvaldesbotter1 https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2190407187 Their market was severely restricted by the USPB. They should have concentrated on a broad public awareness campaign emphasizing the necessity of carbohydrates in the diet, as well as the health advantages of potatoes in particular. This would be a more broad target, reaching a bigger population that may be unaware of this information.]]> 2022-05-19 01:24:41 UTC https://padlet.com/jrcommdoc/PRCases_Consumer_Relations_Sp22/wish/2190407187