STUDIO VC 5 MOCHI by CHEE WEI YAN

Further Research

enqisee — 2022-11-24 05:37:13 UTC

Tiktok features (vs. IG features) - WY
SGreans showing SG spirit - SH
Case studies and their effectiveness, what does well on Tiktok (in SG?) - EQ, SR

Singapore youths

201582r1 — 2022-11-29 03:17:43 UTC

What Singaporean youths love about Singapore

https://www.youtube.com/watch?v=nCTmCFc0zIk

Youths share what makes them proud to be Singaporean

https://youthopia.sg/read/youths-share-what-makes-them-proud-to-be-singaporean/

Young Singaporeans stepping up to tackle social issues

https://www.straitstimes.com/singapore/young-singaporeans-stepping-up-to-tackle-social-issues

SUPPORTING THE SG YOUTH ACTION PLAN JOURNEY

https://youthactionplan.sg/download/supporting-the-sg-yap-journey.pdf

Gen Zs coming together

enqisee — 2022-11-29 03:22:58 UTC

Gen Zs come together over social media to support migrant workers

https://govinsider.asia/innovation/sudesna-roy-chowdhury-singapore-civic-movement/

Gen Zs come together to ruin Trump's rally

https://www.google.com/amp/s/www.nytimes.com/2020/06/21/style/tiktok-trump-rally-tulsa.amp.html

TikTokers troll Trump's voter fraud hotline

https://www.google.com/amp/s/www.nbcnews.com/news/amp/ncna1247052
https://www.theguardian.com/us-news/2020/jun/21/trump-tulsa-rally-scheme-k-pop-fans-tiktok-users

TIK TOK FEATURES

204138t2 — 2022-11-29 03:30:52 UTC

GEN Z PROBLEMS

mhdskrn — 2022-11-29 03:34:04 UTC

TIKTOK CONTENT

mhdskrn — 2022-11-29 03:39:45 UTC

What content does well on Tiktok?
https://zubtitle.com/blog/6-best-types-of-videos-to-make-on-tiktok

https://www.shopify.com/blog/how-to-go-viral-on-tiktok

https://mediaonemarketing.com.sg/tiktok-marketing-singapore-guide/

the most-successful videos on TikTok are those that are easily replicated and quickly produced.
using popular music and hashtags
short and concise
pay close attention to trends
authenticity
relatable and memorable
local trends, hashtags, challenges, and contests

mhdskrn — 2022-11-29 04:11:52 UTC

Insights from F2F survey

enqisee — 2022-12-05 04:05:12 UTC

- Gen Zs need incentives to participate in trends/ challenges
- Food is a popular topic of interest
- Must keep video duration short (<3 min)

3 Themes

enqisee — 2022-12-05 04:13:51 UTC

1. People & Places: A Day in the Life of
2. Food: A Taste of Hometown
3. Culture: Modernising SG traditional culture

05/12 Consult Notes

enqisee — 2022-12-06 03:25:35 UTC

'a day in the life of'
- interesting, put ourselves in the shoes of
- need to consider if we can have access to these shops

'a taste of hometown'
- need to be careful, be mindful that it's not offensive
- might think we're destroying their culture
- unless it's something that Gen Zs do all the time

'modernising culture'
- instead of that, consider "did you know?"
- compare btwn past & present
-> e.g. sarong kebaya origins from indonesia? peranakan culture?
-> e.g. wayang kulit origins china?
-> e.g. mandarin collar origins
- tracing back history & past behind current known
- find something that most of Gen Zs know about

• themes: do all 3? or focus on just 1

go more in-depth
consider resources (are we confident in filming it/ doable?)
explain exactly what we want to do
if possible, storyboard

Notes from TIKTOK workshop

enqisee — 2022-12-13 02:25:17 UTC

24 – 34 age primary ta

13 & above have access to more features on tiktok

‘for you’ page: recommends content based on your likes

What drives trends:

- Moments of life – back to sch, university, campus education related

- Tiktok for good – mental health awareness, what u shld be mindful of when creating videos

Maximise engagements

- Video reply to comments

- Call-to-actions

- Content that is engaging & interactive

+ hacks:

- Seo keywords

o Rise of ppl searching on tiktok

o Allocate right keywords for videos (relevance, )

o Text to include in caption & video affects discoverability

- Use tiktok sounds

- Shorter content is more successful, so err on the side of brevity

- 15-35 seconds works best

o Might not be the case for everyone

o More context u give to audience

- Use organic features on tiktok

1) Optimise profile

a. Good, memorable display name

b. Good profile picture

c. Compelling bio

d. Link to bio

e. Features – playlist, live calendar, q&a

2) Optimise videos

a. 16:9 full screen, vertical format

b. Utilise trends

i. Trendingontiktoksg

Effect house

- Design ar filters

- Like spark ar

Effect discovery:

- Extra tab to see creator’s built effects

#effecthouseSG

AR on tiktok is abt co-creation & storytelling

- E.g filter with different options

- Want users to tell a story

Principles

1) Simplicity – hand, head tracker

2) Versatility – e.g. green screen

3) Interactibility – play w lightings, sounds, etc

- Share your creations – create demo video of how to use effect

- Engage w followers – respond, like comments

- Connect w fellow effect house creators – discord channel

Most popularly used filters:

- Randomiser, Ar characters, Seasonal – festive, Halloween,

* Invite users to share experiences

Ar characters can be modelled externally & brought into effect house

can do face tracking, dogs & cats tracking

- Only share content u own

- Original content

- E.g. uploading world cup content w/o editing

- As long as editing is done, should be ok

design report ref 1

enqisee — 2022-12-19 08:20:00 UTC

Client feedback:

enqisee — 2023-01-18 06:53:38 UTC

1. Mr Guo's Provision Shop
- remove 'malaysia currency declining'
- show how he overcame challenges

2. A Day In The Life
- cut out auntie saying 'take off mask'
- can include more tasks
- talk about the experience, appreciate that its not so easy
- showcase brand attributes through closing sharing

3. Rojak!
- voice-over, narration:

maybe it's the recipe?, but its so much fun trying together with friends
taste doesn't matter
go out of comfort zone to try something new, failed, but doesn't deter us
not very nice, but nvm, won't stop us from trying again