Chapter 5.2 by Jessica Monroe https://padlet.com/jmonro3782/kpa61v8zbh5h Made with ♥ en-us 2017-03-23 14:32:30 UTC 2017-03-23 15:11:43 UTC hello@padlet.com Product Advertising jmonro3782 https://padlet.com/jmonro3782/kpa61v8zbh5h/wish/162149682 2017-03-23 14:42:46 UTC https://padlet.com/jmonro3782/kpa61v8zbh5h/wish/162149682 Brand Advertising jmonro3782 https://padlet.com/jmonro3782/kpa61v8zbh5h/wish/162150745 2017-03-23 14:45:01 UTC https://padlet.com/jmonro3782/kpa61v8zbh5h/wish/162150745 Corporate Advertising jmonro3782 https://padlet.com/jmonro3782/kpa61v8zbh5h/wish/162151215 2017-03-23 14:46:09 UTC https://padlet.com/jmonro3782/kpa61v8zbh5h/wish/162151215 The Advertising Agency jmonro3782 https://padlet.com/jmonro3782/kpa61v8zbh5h/wish/162152177 A company that specializes in creating advertising.
Advertising Agency Personnel:
*Account Executive-  understand your client's goals, and then organize the agency's creative and administrative staff to help them produce effective campaigns.
Account Planner- producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.
Media Planner- identify which media platforms would best advertise a client's brand or product.
Art Director- working from a brief with a copywriter, generating ideas to present to the client. working on designs to produce an effective advertising campaign. commissioning specialists, such as artists and photographers, to work on projects.
Copywriter-  deliver the words and verbal content that accompanies the visual elements.
Creative Director- plan advertising, oversee the creative process and give guidance to the creative people that work under them. 
*Producer- oversee each project from conception to completion and may also be involved in the marketing and distribution process. ]]> 2017-03-23 14:48:33 UTC https://padlet.com/jmonro3782/kpa61v8zbh5h/wish/162152177 The Planning Process jmonro3782 https://padlet.com/jmonro3782/kpa61v8zbh5h/wish/162159051 Advertising Plan
Advertising Campaign:
Set objectives
Determine the budget
Develop the creative strategy
Set and schedule the media 
Develop the creative concept
Produce the advertising
Evaluate the plans effectiveness ]]> 2017-03-23 15:05:00 UTC https://padlet.com/jmonro3782/kpa61v8zbh5h/wish/162159051 Select the Media jmonro3782 https://padlet.com/jmonro3782/kpa61v8zbh5h/wish/162161411 Cost
Reach
Frequency
Lead Time
Creative Brand and Corporate Fit]]> 2017-03-23 15:10:53 UTC https://padlet.com/jmonro3782/kpa61v8zbh5h/wish/162161411