Matilda Street Hotel Development by YONG CHON

Matilda Street Hotel Development

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Rear View of Existing Building

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Front View of Existing Building

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Internal Building Condition

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Ceiling

Internal Building Condition

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Floor & Wall

SWOT Analysis (Strength)

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10 minutes walking distance to city centre
Strategic location (next to ring road)
Convenience public transport
Existing building note not require much demolishing works, require minor refurbishment

SWOT Analysis (Opportunity)

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Nearby university, parents can overnight while visiting their child
Higher potential as not many budget hotel around
Enhance the future development around the site due to potential of the business

SWOT Analysis (Threat)

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Having knowing competitors (Premier inn/Jurys inn)
Difficult to compete with other hotel that have a nice view as it is surrounded by residential and industry

SWOT Analysis (Weakness)

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Limited development area
Poor scenery view
Surrounded by many industrial factory

Key Consideration (Access)

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Traffic condition of Matilda street high at peak time
Nearby the Key route and Gateway entrance the city center (Shoreham Street

Key Consideration (Safety)

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Existing Building next to pedestrian street, so must provide good safety measure to protect the pedestrian. Set up signage around building to increase the awareness of pedestrian is necessary.

Risk Assessment

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Proposed Development

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HOTEL DEVELOPMENT

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After review the comparison of SWOT analysis, found out that most sustainable development are hotel development. Although there is various of weakness of the Matilda street location but through the appropriate marketing skill would have make the weakness to our strength. Location of site are located at ring site of city center, which are can be attract the customer that like the quite environment to rest after visiting the Sheffield City.

Sustainable Design

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To ensure the development are sustainable development, refurbishment of the building is considered when change the functionality of the building from laboratory to hotel. Refurbishment the existing building enable Contractor utilize use the existing resources and efficiency use of building material. Conservation the major part of the existing building structure and appearances and utilize the space of land site can saving numerous amount of development cost.

PESTEL Analysis (Politic)

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Policy and regulation for planning

PESTEL Analysis (Economic)

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Economic situation & Trend
Job Opportunity

PESTEL Analysis (Social)

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Population of Sheffield majority is young generation

PESTEL Analysis (Technology)

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Sustainable Design adopt to the refurbishment work

PESTEL Analysis (Legal)

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Flexible use
Restriction Building Height

PESTEL Analysis (Environmental)

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Surround by industrial factory
Nearby waterway

Payback Period 8 years

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Rate of Return = 12%

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Annual Revenue = 60,000 pounds

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