This source is an investigation that was conducted to see the relation and the advantages of three different types of video format. The three types were a video on its own, videos with only text, and a combination between the two. Each video contained the same about or information that was equivalent to each other. This was done to test there memory 6 week later after the experiment to be able to see which form translates best to the participants. Based on the results, the participants that viewed both the plain video and the video with text, led to high levels of engagement and recollection, as well as sympathy towards the characters within the informational piece itself. The research suggests that in order to gain extensive engagement with participants for a video, the audience need to engage emotionally in the content that is being shown. 
This source is good in regards to my promotional video due to the fact, that in order for a effective engagement with the audience, the video needs to be able to engage emotionally with them. This will allow for the audience to remember the video easier as the emotions that are attached with the video will create a bond with the audience and allows them to retain the information easier. 

     2. Cho, H, Stout, P A, 1993, 'An extended perspective on the role of emotion in advertising processing', Advances in Consumer Research, vol. 20, pp. 692-697.
This article aims to observe the "perspective on the role of emotion in advertising processing" (Hyongoh Cho, 1993, Pages 692-697). This article discusses an investigation that was taken place to be able to test the emotional responses in advertising towards an audience. The results of this investigation suggested that "certain emotional responses tend to exert greater influence on the audience than the cognitive advertisement. This article also discusses the change in the style of advertising since the early 80's from information based advertising to more of an emotional response based advertisement. "Overall, the emotional components in the consumption experience are inseparable from self-expressiveness of oneself, and when consumers look for emotional experience in the product, they are likely to become more receptive to the value expressive attributes in the product as opposed to utilitarian attributes of the product." (Hyongoh Cho, 1993, Pages 692-697).
Based on this source, it can be understood that in order to gain an extensive amount of audience engagement, similar to the previous source, the advertisement needs to be able to engage with the emotional responses of the audience.

     3. Dobrian, F, 2011, 'Understanding the impact of video quality on user engagement', ACM SIGCOMM Computer Communication Review.
This article discusses the relation between the quality of the video and the engagement of the audiences are extensively related. This article says that "the percentage of time spent in buffering (buffering ratio) has the largest impact on the user engagement" (Florin Dobrian, 2011). Despite this, the source says that the extent of this impact is dependent on the content of the video. 
This information means that in regards to my promotional video, that the less "buffering" or interference that are present within the video will decrease the amount of engagement. This means that the quality of my video needs to be professional and every piece within the video holds intent and purpose.

This video has upbeat music along with flashing effects on the screen to create fun. The video is a representation of the full event of going to this particular youth group, to show the audience what they could potentially be apart of. The person that is narrating appears to be the Youth Pastor, this is done to show the authority that he holds, whilst also connecting to the parents and caregivers of the youth to show the professionalism of it as well as a safety aspect. 
A way that this video will be similar to the one that I will create is demonstrated in the chosen style of music and the ending. The music is meant used to relate to the youth themselves by presenting music that they would like to listen t, which is a similar concept that will be demonstrated in the video that I will create. The ending of the video is similar, as they have the kids of their youth group say, "see you on Wednesday", which will be similar to my video repeating the word "Friday" with the voices of the kids. 

This particular video, shows the literal day and the life of a youth attendant, showing the first-person point of view of a child in order to create personalization within the video and to make the audience feel as though they are a member that attends. 
The only similarity is the use of music, as it is both upbeat and engaging, which will be the main feature of the music that I intend to use as the background sound.

This video was an example of lack-luster advertisement, as it had the information of the youth at the beginning, with that being the only youth-related part of the video. The rest was of the bottom of a skateboard as someone skated around. Although the use of the skateboard was a way to connect with the audience on an interest that most teenagers have, the overall video was not one that would commonly be associated as a youth group advertisement as there was no correlation between the two. 
This is what I intend not to do with my video, as I want people to understand that this is for a youth group. While I want it to break down pre-existing ideas of the stigma that surrounds youth groups, I still want the video to be related to the overall idea of Youth.