any promising / emergent developments to build on? ‘new normal’. 

suggest possible solutions -A focused and incremental approach will work best 

1)      In answering how the relationships between large and small enterprises have changed, is this meaning more generally or should we look at this from the perspective of one enterprise or sector?

 

Structure of presentation: 

1) first five minutes: more general approach to how the relationships between large and small enterprises have changed in the last ten years. If we were to focus on music: twenty years ago the focus was on labels, live shows and buying CDs or records. Then when TV became popular this was a way for musicians to publicise and perform. Then with iPod music became more easily accessible and portable, then iTunes meant you could have a wide range of songs rather than having to download. Spotify and iPhone - can upload music and make it available to listeners without having a record deal. Soundcloud is for smaller artists. YouTube also used to develop and advertise products (music videos).

-          Think about how this relationship has changed in the last two years. In other words: lockdown
In terms of music: live concerts were stopped. In Asia, there are paid online concerts - a way to use technology to make concerts live. Travis Scott used to do concerts in video games (Fortnite). TikTok was also used in lockdown for music and songs would go 'viral on TikTok', and great for music promotion and marketing. Lockdown made it hard for musicians to meet and for big labels to record music in a studio. However, small artists have more time and technology made it easier for small artists to use online programs to make music.  
was more of less music listened to in lockdown?

What are the challenges and opportunities of this change?
- TikTok gave people a virtual way to interact with the music. Acts like a promotion
- independent bands might not have the opportunity to tour or perform because of COVID. Not popular enough for the audience to go and see their virtual concert.
- Lockdown changed live music shows and some music production more than it changed how music is listened to. This came before lockdown with the introduction of technology.

What is our argument?
- Maybe: less change in the relationship between large and small enterprises in the last few years from lockdown than with the introduction of technology. This introduction of technology insulated the music industry from more severe effects of lockdown.
- Fewer platforms to listen to music. Either Spotify or Apple Music. Oligopoly/ monopoly market 
- Are we thinking from the perspective of the artist or the producer? How technology/lockdown affected different groups differently
- looking at the graph about revenue: there is a clear upward trajectory. To this end, it is not clear whether there is a natural upward growth in revenue that would've happened anyway without lockdown. however， there seems to be a particularly large increase between 2020-2021 that could be a result of more people streaming music in lockdown. Either way, it shows that lockdown didn't affect the revenue received from music negatively. also shows that more music is being streamed and less money is made from CD's - perhaps bad for artists, and therefore less money to artists that goes towards new music production.