• Be the strategic lead across all organic social media channels: Instagram, TikTok & YouTube.
• Set clear and ambitious, channel specific KPIs that measure performance and provide insight to optimise future performance.
• Create trend reports to inform decision making around social media content developments.
• Work collaboratively with the content team to balance best practice, data lead findings, and creativity to drive strong social metrics from both planned and reactive social content.
• Take responsibility for maintaining a unified brand message, image, and tone of voice between social media and all other communication channels.
• Work holistically with peers to align marketing communications. Stay on the pulse of social industry developments.
• Identify future opportunities to develop Adanola’s social media strategy and create compelling business cases to do so.

• Embody the Adanola people-first culture by ‘being the manager that you would like to have’ for your direct report.
• Align your reports personal KPIs and development path to that of the team and the business.
• Set specific but ambitious personal KPIs to get the most out of your direct report for their personal growth as well as the teams and business’ growth.
• Hold your team accountable for delivering on their KPIs, but always with the brand values and guidelines at the heart of their decisions.
• Develop the quality of line management within the Creative department (beyond just your own) through feedback, training, and proper development plans.

The collaborative project to create a marketing campaign for Future Fashion Fair offered both effective and challenging ways of working. I was in a team of 3 that I did not know before hand, both of which had quiet and different personalities to myself. This made getting to know each other difficult, which we needed to do to work together. As a way of getting to know each other academically, we partook in an activity during a seminar, where we had to discuss our strengths and weaknesses when working, so that we could strategize, and delegate tasks within the assignment based on our individual skill sets. One weakness I highlighted for myself during this task was procrastination and staying focused, as I have noticed this in the past by have struggled to find ways to improve my concentration.

So What?:

As I felt more of the confident team member, I took responsibility in the group by first trying to get to know my peers and spark conversations between us all during class. I struggled with maintaining a balance between polite and being overbearing, so after we decided what parts of the assignment we would each do, I got on with my own tasks. However, the lack of communication impacted me further down the line, where parts of the strategy were changed and not discussed, meaning I had to edit parts of my work to fit. Furthermore, when delegating tasks based on our strengths, I found it difficult to accept that others were better at tasks than I would be even though I wanted to do them. I enjoy the creative side of marketing however I had a limited knowledge in using Adobe software than another group member, since I was stronger with academic writing and structure it made sense that for us achieve a high grade, we should do what we were best at. Throughout this assignment, I worked hard to improve my own concentration levels and manage procrastination after taking advice from my group. I did this by breaking down bigger sections of writing into smaller portions, this prevented me from becoming overwhelmed by my workload, helping me become more efficient with my time.

Now What? :

Although we did work together well in the end and our marketing plan was a strong piece of work, there was a very little communication between us and not a lot of meetings outside of seminars, which I wasn’t comfortable with. If this were to happen again in the future, I would take the lead more and encourage this from the group. By doing this I would develop essential skills such as teamwork and leadership, aiding me when applying for and working in jobs after university. This collaborative assignment has helped me to improve many skills I already had and overcome challenges I have faced in the past. Enhancing my creative skills by taking course and practicing on Adobe software, would make me a better candidate for job roles I am interested in as this is highlighted as a key skill in the marketing industry.

Driscoll, J. (ed.) (2007) Practicing Clinical Supervision: A Reflective Approach for Healthcare Professionals. Edinburgh: Elsevier.