Discover What People Want by Joshua Wells https://padlet.com/jwells3009/kjysduifgnr4 Made with serendipity en-us 2017-02-13 19:41:19 UTC 2017-02-13 20:20:05 UTC hello@padlet.com Understand Buyer Behavior jwells3009 https://padlet.com/jwells3009/kjysduifgnr4/wish/153552268 Economic Market: all consumers who will purchase a product or service
Major goals of Marketing]]> 2017-02-13 19:46:55 UTC https://padlet.com/jwells3009/kjysduifgnr4/wish/153552268 Consumer Spending Habits jwells3009 https://padlet.com/jwells3009/kjysduifgnr4/wish/153553767 fans will pay certain amount of money on their degree of interest]]> 2017-02-13 19:51:10 UTC https://padlet.com/jwells3009/kjysduifgnr4/wish/153553767 Consumer Wants and Needs jwells3009 https://padlet.com/jwells3009/kjysduifgnr4/wish/153555769 Abraham Maslow developed a hierachy of needs]]> 2017-02-13 19:57:21 UTC https://padlet.com/jwells3009/kjysduifgnr4/wish/153555769 Buying Motives jwells3009 https://padlet.com/jwells3009/kjysduifgnr4/wish/153557970 Emotional purchase: buying with little thought during emotional highs or lows
Rational Purchase: buying based on needs, wants, priorities, budget, research, alternatives, thought, and reasoning
Patronage Purchase: buying based on loyalty to a brand or product]]> 2017-02-13 20:04:19 UTC https://padlet.com/jwells3009/kjysduifgnr4/wish/153557970 Buying Plan jwells3009 https://padlet.com/jwells3009/kjysduifgnr4/wish/153560095 Businesses must buy merchandise that customers will buy from them
Projecting winning teams and athletes is difficult.
Businesses also buy for their own use.]]> 2017-02-13 20:11:17 UTC https://padlet.com/jwells3009/kjysduifgnr4/wish/153560095 Gather information jwells3009 https://padlet.com/jwells3009/kjysduifgnr4/wish/153561128 Decision making process
 Recognize a need or want and the opportunity to satisfy it.
Gather information
Evaluate Choices
Decide what to purchase
Evaluate the product after purchase.]]> 2017-02-13 20:14:50 UTC https://padlet.com/jwells3009/kjysduifgnr4/wish/153561128 Decisions jwells3009 https://padlet.com/jwells3009/kjysduifgnr4/wish/153561979 Demographics and shopping behaviors
-Business environment
Economic conditions
Amount and quality of competition
Government regulations and laws
Ethical issues]]> 2017-02-13 20:18:00 UTC https://padlet.com/jwells3009/kjysduifgnr4/wish/153561979