https://padlet.com/sanjaygupta_in/kiyt5u3eqtes The concept of and functions of Marketing en-us 2016-10-17 09:46:44 UTC 2023-08-18 16:44:38 UTC hello@padlet.com https://padlet.com/sanjaygupta_in/kiyt5u3eqtes/wish/131074291 http://prezi.com/nms953y7bzyv/?utm_campaign=share&utm_medium=copy

SHREYA
SAMRIN
VISHAKHA
AANCHAL
REEM

ASLIVALI COMPANY]]> 2016-10-17 09:55:29 UTC https://padlet.com/sanjaygupta_in/kiyt5u3eqtes/wish/131074291 https://padlet.com/sanjaygupta_in/kiyt5u3eqtes/wish/131074299 Mayuri, Sharu, Sum, Divya, Rashi

Importance of Marketing

Foundation of business
- consumption of a product is only done if the product is known to the people. This is only because of marketing.
- satisfies individual and social values, needs and works

Source of Revenue
-marketing provides funds for all other departments. Efficient marketing creates demand and enlarges market. Reduces costs.
 
Satisfaction of customer needs
-determines the pattern of consumption.

Higher standard of living
- provides new and better varieties of goods to people and educates the common man about their uses

Gainful Employment
-creates jobs for a large number of people
-transportation, warehousing, advertising etc. creates many jobs and accelerates banking, research etc.

Development of the nation
- helps to keep the to move ahead
http://www.yourarticlelibrary.com/marketing/importance-of-marketing-for-the-economic-development-of-a-country/22145/

Basis for decision making
- all business descisions are made on the market conditions and requirements 
- it helps both consumers and producers
-through marketing, firms decide how much, what, when and how to produce.
-helpful in deciding strategies and policies.]]> 2016-10-17 09:55:32 UTC https://padlet.com/sanjaygupta_in/kiyt5u3eqtes/wish/131074299 https://padlet.com/sanjaygupta_in/kiyt5u3eqtes/wish/131074401 Meaning of markets and marketting:
A market is a centre in which forces leading to exchange of title to a particular product operate and towards which and from which the actual goods tend to travel.
There is place, area, demand, exchange, and people concepts
Traditional markets can be based on:
1 geographical area
2 volume of business
3 subject of exchange
4 position of buyers and sellers
5 nature of transactions
6 nature of goods
CONCEPT OF MARKETING :
1 traditional or product-oriented concept- goods and services are exchanged and their values are determined in terms of money prices
2 modern or consumers-oriented concept-
More than a mere physical transfer of goods. It is essentially the process of discovering and translating consumer needs into products and services and then helping more and more people to enjoy more of these products and services.
The modern approach to marketing is also called MARKETING CONCEPT. Main features are:
a) CUSTOMER-ORIENTATION: all business activities should be oriented towards the recognition and satisfaction of customers' needs and wants
b) INTEGRATED APPROACH: the different elements of marketing should be in coordination with each other. In the point of view of the bigger picture, the various departments of the enterprise must be harmonized into the total system so as to achieve the common goals
c) MARKETING RESEARCH: in order to understand and satisfy the needs of customers, relevant information should be collected about the markets. Thus, an ONGOING PROGRAMME of marketing research is necessary for this purpose
d) MARKETING PLANNING AND CONTROL: marketing should be a DYNAMIC process. It should BEGIN much BEFORE PRODUCTION and should CONTINUE after sale. The objectives of marketing should be in conformity with the overall goals of the. Business. Also, regular monitoring is required to keep the programme effective under changing conditions]]> 2016-10-17 09:56:22 UTC https://padlet.com/sanjaygupta_in/kiyt5u3eqtes/wish/131074401 https://padlet.com/sanjaygupta_in/kiyt5u3eqtes/wish/131074718 Functions of Management
https://www.youtube.com/watch?v=Q6bIWepeJ-w

Functions : 
1. Buying and assembling 
2. Selling and distribution 
3. Transportation 
4. Storage or Warehousing 
5. Marketing Research
6. Product planning and development 
7. Standardisation and grading 
8.Packing and Packaging
9. Branding and labeling 
10. Pricing 
11. Advertising and Salesmanship
12. Financing 
13. Risk-taking



]]> 2016-10-17 09:58:42 UTC https://padlet.com/sanjaygupta_in/kiyt5u3eqtes/wish/131074718 https://padlet.com/sanjaygupta_in/kiyt5u3eqtes/wish/131074821 DEFINITION : Internet marketing, or online marketing, refers to advertising and marketingefforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.

It involves two things:
E-Marketing efforts : This includes product display, product designing, advertising on web, and selling on web. It requires a customer database and research into customer behavior.
E-Marketing place means the sites that are preset on the web. Electronic versions of shops and establishments serve as E-Marketing places. At the E-Market place trading takes place at a high speed.



]]> 2016-10-17 09:59:27 UTC https://padlet.com/sanjaygupta_in/kiyt5u3eqtes/wish/131074821 https://padlet.com/sanjaygupta_in/kiyt5u3eqtes/wish/131702637
M --> MARKETING
S--> SELLING

1. SCOPE:

M: involves the designing of products desired by the customers. transfers ownership from sellers to buyers. hence wide.
S: involves obtaining orders from customers and delivering the products. hence narrow.

2. ORIENTATION:

M: customer oriented. it bases its product on the requirements of the customer.

S: product oriented. it does not base its product on the customers requirements but on profit maximization.

3. BEGINNING:

M: begins before the production of the product.

S: begins after the product production.

4. END:

M: continues after sales to provide aftersale services (warranty) and recieve customer opinions so as to improve the product.

S: ends with the sale of goods.

5. FOCUS:

M: focuses on customer need and desires and their satisfaction with the product.

S: focuses on the seller's need to increase the amount of products sold.

6. GOALS:

M: aims to achieve long term goals (growth, stability).

S: aims to achieve short term goals (profit maximization).

7. MEANS:

M: aims at earning profits through satisfaction of customers.

S: aims at earning profits through increased sale of the products.

THEREFORE ....

- Marketing includes selling.
- Selling covers activities like   marketing research, product planning, promotion, etc.

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