JYP Entertainment: Business Research by Danika MEAS

Mailing Address

5dmea119 — 2024-02-29 18:20:56 UTC

205, Gangdongdae Ro Gangdong Gu , Seoul South Korea
JYP Center, 205 Gangdongdae-ro, Gangdong-gu Seoul, postal code: 05407
Email: publishing@jype.com

Question

5dmea119 — 2024-02-29 18:22:07 UTC

Should JYP Entertainment improve working conditions for their artists?

Source 1:

5dmea119 — 2024-02-29 18:24:55 UTC

JYP Entertainment Psychiatrist Discusses Stress Female Idols Face due to Diet

A psychiatrist on SBS Plus' "You Can Talk To My Sister" revealed stress female idols experience due to their need to diet.
• The episode featured a woman who underwent gastrointestinal surgery to lose weight after gaining 50 kilograms during her first child's pregnancy.
• The psychiatrist explained "fake hunger" or psychological hunger, which makes people feel they need to eat when they don't.
• Previous female idols, like TWICE member Momo, have shared their extreme diets, including a week-long fast and extreme spitting to avoid a weight loss limit.
• Despite the strict diet, Momo managed to lose weight, but her pale appearance was a result of her strict diet.
• IU, who has a history of bulimia, has also faced similar issues, admitting to feeling lethargic and prone to binge eating.

Source 2:

5dmea119 — 2024-02-29 18:26:18 UTC

JYP Entertainment Mistreatment of Idols

• JYP Entertainment is known for cutting promotion times, enforcing harsh diets, and overworking Idols.
• The company is worth hundreds of millions and their Idols generate revenue.
• Mismanagement of album production, disregarding original ideas, and overworking Idols is considered disrespectful.
• Other companies have also been accused of abuse, mistreatment, and mismanagement of Trainees and Idols, causing detrimental physical and mental health issues.

Pros:

5dmea119 — 2024-03-01 18:01:46 UTC

Less stressful
Increase worker productivity, satisfactory, and retention.
Attracts talent and willingness to cooperate.
Maintains legal and ethical standards
Protects company reputation
Reduces in-work accidents and injuries
Promotes collaborations
Encourages engagement
Promotes mental health
Reduces staff turnover rates.

Cons:

5dmea119 — 2024-03-01 18:05:39 UTC

High costs to maintain clean environment
Creates an environment that makes them not willing to do things they don't please
Promotes procrastination
Reputation of a laid-back company, might cause scandals that such as 'lack of leadership', etc.
Higher rate of absences since they don't feel the need to come anymore
Generate suspicions due to lack of complaint from artists
Might not take company orders seriously, dismiss them off

To-do:

5dmea119 — 2024-03-01 18:07:47 UTC

Insert Images for 3rd source
Finish Typing Business Letter

5dmea119 — 2024-03-05 18:19:43 UTC

Business letter:

5dmea119 — 2024-03-08 18:14:35 UTC

Source 3:

5dmea119 — 2024-03-11 20:06:17 UTC

JYP's 2022 Music: A Novelty

• JYP's 2022 music is described as "novelty," with concept preceding song.
• The agency's songs are characterized by gimmicky, meme-worthy songwriting with silly sound effects and repetitive hooks.
• The music lacks warmth and authenticity, with ITZY's Sneakers reaching the top ten.
• NMIXX and Xdinary Heroes' debuts are seen as concepts rather than actual groups.
• The boy group formed on 2021's LOUD competition show has not been officially announced, indicating a broken promise to fans.
• NiziU, a group JYP found success with in Japan last year, released minimal material in 2022.
• The agency's focus on the wrong aspects of their artists has led to the weakest musical output of any of the "big four" agencies in 2022.