How to write clear, engaging, and professional articles/posts in Italian for institutional audiences (website/newsletter)

How to write concise, well-structured, and reader-friendly content in English for an EU/international audience

Tone and style adaptation for different audiences and channels (formal/institutional vs. friendly/informative)

Examples in Italian (we can select articles from the newsletter to analyse and improve them)

Examples in English

How to plan and maintain an editorial calendar (for website updates, newsletters, and social media)

How to coordinate and collect contributions from policy officers in a timely and structured way

How to repurpose content from Eurochambres / other national Chambers in Brussels, etc.

Best practices for reviewing and curating content contributions

How to structure and format a bilingual newsletter (Italian and English)

Tips for subject lines, reader engagement, and avoiding spam filters

Best timing to send out a newsletter

Tools and platforms for newsletter creation and distribution (e.g., Mailchimp, etc.)

How to plan and build a monthly social media calendar

How to write effective social media posts in Italian and English (LinkedIn, Twitter/X, etc.)

How to share and repurpose content (from website, events, press releases)

Engagement strategies: when and how to interact with institutions, partners, and followers

Basic analytics: how to track performance and adjust content

How to organise internal workflows for content collection, review, and publication

Tools for collaboration and task tracking -> Planner

Basics of crisis communication (negative comments from stakeholders, etc.)