Harry's Summary of Gibbston Valley's Direct Sales Strategies by Chrissy Schreiber https://padlet.com/chrissyqrc/GVHarry Create a list of all their direct sales strategies. Ensure you include all social media channels. en-us 2021-08-20 23:05:26 UTC 2025-12-13 16:13:24 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/497574763/982a857286181b9807b818fc8253913f/download.jpg Gibbston Valley Direct Sales Strategys: https://padlet.com/chrissyqrc/GVHarry/wish/1689744760 - Wine Club (members club)
- Wine Tours
- Wine Tastings
- Weddings
- Concerts
- Cellar Door
- Cheesery and Deli
- On site accommodation
- Restaurant
- Spa experience
- online sales
- Social media presence]]> 2021-08-22 22:01:29 UTC https://padlet.com/chrissyqrc/GVHarry/wish/1689744760 Does the winery use social media channels? Which ones? Is there a link back to the website so that customers can purchase wine? Do they use social media influencers? https://padlet.com/chrissyqrc/GVHarry/wish/1689746903 Gibbston Valley uses Facebook and Instagram, both social media pages have a link to the main website so that interested customers can go to purchase wine from the website if they want to.
 
No use of influencers being used was found online or on social media platforms.]]> 2021-08-22 22:07:18 UTC https://padlet.com/chrissyqrc/GVHarry/wish/1689746903 Investigate and critique their social media platforms and website: How does the actual content differ?How does the ‘feel’ differ?Do they disallow, allow, or encourage user-generated content?What could they do better in your opinion?Website – Can customers purchase easily? Shopping cart? Bottle shots? https://padlet.com/chrissyqrc/GVHarry/wish/1689750211 Some of the content of the social media platforms is the same, but while it seems the Facebook platform focuses more on people and articles relevant to the winery, the Instagram has a more "aesthetic" feel to it with lots of cameos of food and wine and stunning photos of the location. Both platforms welcome user generated content, with the Instagram tags allowing the viewer to see external photos shared by others at the location. The Facebook page engages with comments and posts on its page to ensure customer engagement is maintained. A recommendation to improve the use of these platforms is to make posts that are more likely to get engagement from viewers of posts, such as asking questions or putting up poles to get potential customers to engage with the page, this will benefit the page as the social media algorithm will put more posts from Gibbston Valley to customers who engage with the posts being made.
On the website customers are easily able to purchase wine, with prices, pictures and notes attached to each wine being sold, customers are able to get a good grasp of what they are purchasing through the use of the website.

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