My stellar padlet by Triet Nguyen

Problem Statement

tminhtriet25_ — 2023-12-07 02:12:26 UTC

COVID-19 impact on Star Alliance: Decline in demand and operational disruptions.

tminhtriet25_ — 2023-12-07 02:12:44 UTC

The pandemic has led to significant financial and operational challenges for Star Alliance

=> a sharp decline in passenger traffic and the need for operational adjustments.

=> The alliance must balance immediate financial stability with long-term strategic positioning in a rapidly changing industry.

=> Member airlines' diverse operational models and interests complicate forming a unified response, requiring an adaptable and sustainable strategy.

tminhtriet25_ — 2023-12-07 02:13:01 UTC

Alternative 1: Intensive Cost-Cutting

Pros: Immediate financial relief and reduced expenditures.

Cons: Risks of long-term market presence may affect competitiveness.

Alternative 2: Digital Transformation and Safety Enhancement

Pros: Long-term strategic positioning and enhanced passenger trust.

Cons: Requires significant investment, longer to implement.

tminhtriet25_ — 2023-12-07 02:13:21 UTC

Major: Adopt Alternative 2 for long-term benefits and industry leadership.

Minor: Integrate some cost-cutting from Alternative 1 for immediate financial stability.

tminhtriet25_ — 2023-12-07 02:13:37 UTC

Implement safety protocols and digital upgrades; continuously reassess and adjust operational strategies.