Lecture Activity by Gabriel Plata https://padlet.com/gabrielplata/keir2jekdssqphuh en-us 2024-04-19 13:48:41 UTC 2024-04-19 13:54:46 UTC hello@padlet.com https://padlet.com/gabrielplata/keir2jekdssqphuh/wish/2961962822 Direct involvement - this allows companies to control the distribution process. Which can be especially helpful if the brand's identity is an important selling point for the business.

Indirect involvement - this allows businesses to outsource which can allow them to focus on core business responsibilities. Outsourcing can lead to other companies adjusting the product for local markets and adjusting it to their needs.


Example of direct distribution can be seen with Apple.

]]> 2024-04-19 13:53:23 UTC https://padlet.com/gabrielplata/keir2jekdssqphuh/wish/2961962822 why do some brands choose to own the distribution https://padlet.com/gabrielplata/keir2jekdssqphuh/wish/2961964602 The benefits of exclusive distribution include a high degree of control over brand image, pricing strategies, and rigorous monitoring of the sales process to ensure a high-quality customer experience.

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