• Is your triad balanced?

  • Will consumers like the product because they like the influencer?

  • Will there be imbalance (e.g., mismatch, controversy, opposite values)?

Choose ONE:

• Aspirational / prestige

• Expert / educational

• Humour / entertainment

• Novelty

• Storytelling

• Cause-related / social purpose

Members

Yi Wen

Sushmitaa

Sabrina

Kayley

Ian

Cinta

Trustworthiness -> his past collabs were with FitBit and Lululemon, thus he appears more trustworthy + credible

Attractiveness -> he has a likeable persona, seen in the public eye as 'motivational'

2)UncleEatsKL is not a good fit for SmileSense Pro because his content focuses on food and entertainment, not health or technology. The product requires a tech-savvy and professional image to build trust in AI and dental features.

--> as a fitness influencer he would have a natural tendency to use water bottle

The product does not fit him as he is involved in past scandals as well as his content does not correlate with the product that we want to promote. Although he is not liked by other but is liked by his fans and can promote the plants to his fans to promote gaming environment as well as let his fans get to know plants more as the product is suited as a first time plant.

- This fits NutriNoodle+ very well because the product targets students and busy young adults, which directly matches Aiman’s university student persona. His content about study routines and campus life aligns naturally with quick, high-protein instant noodles. Although his reach is limited, his authenticity and relatability make his recommendations feel more genuine and trustworthy.

Trustworthiness- Has a aspirational image but seen as out-of-touch sometimes.

Attractiveness- has visually appealing image because she has a aspirational image of luxury. Seen as a likable person by her audience and the public because she has a extreme reach.

2.Yes, there will be an imbalance because promoting a tech toothbrush feels confusing and unrelated to his usual image.

2. She focus on "slow living" and "mindfulness" naturally extends to a home environment that is clutter-free and non-toxic. "Minimalists" and "Eco-conscious homeowners" (the product target) are often the exact same demographic as "slow living" enthusiasts.

Members

Limyien

Vivian tan

Lee Ying En

Thai Chai Ru

Tan Wei Ni

Luah Yi Han

Eugene Lee Ee Jing

A humour-based campaign lets LUNA play into this vibe through glitchy outfit transitions, awkward “trying to act human” moments, and funny skits about choosing outfits from ReWear Loop’s unlimited swaps. This makes the brand feel playful, modern, and highly shareable, which matches how Gen Z interacts with fashion and content online.

3. No imbalance, because there is a good perception towards the influencer (Jason). It makes consumers have a positive attitude towards purchasing the product. This also makes consumers feel that there is added value to the product that they are purchasing which was promoted by JasonFitLife.

1. Is your triad balanced?

• Yes, relatively balanced/congruent.

• Target Match: Aiman is University student directly aligns with Product Target (Students, busy workers).

• Value Match: Influencer's content (Study routines, hacks) supports the Product's core value (Quick, efficient, 3-minute prep).

• Credibility: The product logically fits into the influencer's "just like us" student lifestyle.

2. Will consumers like the product because they like the influencer?

• Yes, strong potential for positive transfer of attitude.

• Relatability: Aiman's "authentic" and "just like us" perception builds trust, which is transferred to the product.

• Relevance: The product (quick, high-protein meal) directly addresses a need often faced by the influencer's audience (busy students/gym-goers).

3. Will there be imbalance (e.g., mismatch, controversy, opposite values)?

• Low risk of product/values mismatch. The efficiency/health focus is consistent with the busy student life.

• Primary Imbalance (Logistical): The influencer has a "Very small audience" and "inconsistent posting."

• Implication: This will limit the reach and reliability of the campaign, even if the conceptual match is strong.

Trustworthy and honest persona with no controversies.

Soft, minimalist aesthetic fits EcoSpark’s plastic-free, non-toxic image.

Large, likeable presence on IG/TikTok → strong influence on eco-conscious audiences.

Dr. Mira Tan (DentistMira) = Macro Influencer

She has a combined audience of around 95K followers, placing her at the lower end of the macro category, with strong credibility due to her professional background.

Product Alignment:

Reach

Moderate reach that helps DreamWave gain visibility, though not as large as mega influencers.

Niche Relevance

Very strong fit. Her content on bruxism, mouth breathing, and sleep-related dental issues aligns naturally with a sleep-tracking product.

Authenticity

High. As a dentist known for debunking myths, her endorsement feels trustworthy and science-based.

Novelty

Good fit. A dentist discussing sleep quality offers a unique angle that stands out from typical sleep influencers.

Image Congruence

Strong alignment. Her professional, health-focused image matches DreamWave’s positioning as a science-backed wellness device.

Expertise - relevant knowledge as UncleEatsKL can use the SmileSense Pro electric toothbrush after he does his food review videos or after he eats foods that can stain or make his teeth dirty.

Trustworthiness - His trustworthiness is guaranteed as he has previously collabed with big brands like Grab food

Attractiveness - he has a humorous persona that can be beneficial when recording a promotional video to encourage consumers to buy the product as he packs the video with humor.

Trustworthiness: his past scandals reduce perceived honesty, making him appear less trustworthy to some audiences.

Attractiveness: he has a bold, charismatic persona and is likeable to his fanbase, but remains divisive to the general public.

LUNA 3.0 is a virtual, fashion-forward, eco-tech influencer, while ReWear Loop is a sustainable outfit rental platform targeting Gen Z, event-goers, and content creators.

Their values align in terms of:

Innovation (virtual influencer + subscription-based fashion model)Sustainability (UNA promotes eco-tech; ReWear Loop promotes re-use, swaps, bundles)

Trendiness (both appeal to fashion-forward Gen Z)

So there is a natural fit. However, it is not fully balanced due to concerns about authenticity and trust.

2. Yes, for certain segments.

Gen Z followers who enjoy futuristic, digital aesthetics would find the partnership attractive.

LUNA 3.0’s high follower base means strong influence on digital fashion trends. Her aesthetic fits well with the curated outfits and fashion-forward image of ReWear Loop. But some consumers may question whether a virtual influencer can authentically promote a rental fashion service, since she does not physically wear the outfits.

3. authenticity issue

LUNA’s weakness is lacking “real human trust” and giving an uncanny valley effect.

Some consumers may feel a virtual influencer cannot genuinely endorse real clothing.

Could reduce perceived credibility (especially for a service where real-life fit & quality matter)

2. As she focuses on luxury, it can influence consumers to purchase product as luxury brands need better care when cleaning. Consumers can perceive that the product is good as a fashion/ luxury focus celebrity is promoting it.

   
   

   Her public perception is considered as glamourous, however she is well liked as seen with her followers. This can increase the awareness and further reach the product has to their consumer base

Because the product targets eco conscious people and since the influencer is a global pop star and aspirational brand image as well as an extreme reach towards people, she can easily create brand awareness and advertise the detergent to those interested. Additionally, the advertising may help her increase her aspirational brand image as she is promoting environmental friendly products. Because the pods are dissolvable, it removes the need to use pods and plastic and protect the environment, highlighting the zero plastic policy.

The non-fans may reject product simply because they dislike Darren.

Hence the Result:

Imbalance → higher chance of rejection + cognitive dissonance.

Summary:

Balance Theory also breaks. Fans may like Darren, but the peaceful, wholesome nature of the product clashes with his chaotic persona, creating psychological imbalance that can make the endorsement feel forced or unbelievable.

2) This influencer type fits our product, but not perfectly. This is because her persona focuses on high fashion, while our product is a detergent. This indirectly fits as she would need detergent to wash her clothes such as Dior, which is one of her past collabs. However, the product doesn't perfectly fit as its target customers are students, eco-conscious households, as well as travelers.

Members

Min Nyi

tay qi peng

ng xuan xuan

thwe moe phyu

Wong Khai Jet

Janice Tan San Ning

Trustworthiness - No scandals and fully controlable, but it is still have not enough social acceptence because that it is "not human"

Attractiveness- Might not be accept by most generation bacause AI influencer will have uncanny vally effect.

Chong Ai Thong, Pon Ying Sze, Low Zi Qi, Lee Jia Xhin, Wong Zhi Ching

• Influencer Type: Micro-Influencer

  • Follower Count: 45k (Falls within the typical 10k–100k range).

• Product Fit (Overall: Strong)

  • Niche Relevance: Strong. The influencer's focus on minimalist, sustainable living perfectly matches Green Boost's plant-based ingredients and eco-friendly bottle. Their followers are the target (wellness/environmentally conscious).

  • Authenticity: Strong. As a Micro-Influencer with an "authentic voice," their endorsement is perceived as genuine advice, not a paid ad, making the "no sugar, calm focus" claims more believable.

  • Image Congruence: Strong. The stylish, minimalist aesthetic aligns seamlessly with a modern, clean wellness brand like Green Boost.

2.No, there is very low risk of imbalance or controversy because the values are complementary rather than opposite. The product’s target audience of "wellness-focused individuals" overlaps naturally with the influencer’s "relatable" and "environmentally conscious" public perception, ensuring the partnership feels consistent rather than forced.

This fits Dr. Mira best because her followers trust her as a friendly, knowledgeable dentist who explains health topics in a simple, human way. She can naturally talk about how sleep affects stress, teeth grinding, and daily energy, while sharing her own experience using DreamWave after long clinic days. It feels genuine, caring, and helpful—not like an ad—making the expert/educational approach the most realistic and human for her.

trustworthiness- seen as honest and environmentally conscious

attractiveness- has a clean, minimalist, an visually appealing aesthetic

- niche look appeals strongly to sustainability-focused audiences

Source Credibility

Expertise

• Verdict: Low to Moderate.

  • Aiman lacks formal nutritional expertise but has high user expertise in the student lifestyle, making them knowledgeable about the product's need quick, convenient student meals.

Trustworthiness

• Verdict: High.

  • Aiman's strength lies in relatability and authenticity, not technical expertise. As an expert in the busy student lifestyle, Aiman is uniquely credible regarding the product's core need: quick, convenient meals. This public image of "friendly, honest, 'just like us'" drives organic recommendations.

Attractiveness / Likability

• Verdict: High.

  • Likeable/Relatable Persona: The student persona and the "just like us" public perception make Aiman highly relatable and likeable to the core target audience which is students.

  • Visually Appealing: This cannot be fully judged without seeing their content, but their successful past collabs with lifestyle brands such as cafés, stationery suggest their content is visually engaging enough for their niche.

The triadic balance needs positive relationship to exist between the Source (MarkTechByte), the Object (PureUnderArm) and the Receiver (Audience). The main connection of MarkTechByte is the Tech Expertise/Rational Review. The main connection of PureUnderArm is Natural Health/Lifestyle. These two ideas are opposing or incongruent to each other, and an imbalanced triangle is formed where the audience can feel the endorsement is false or scandalous.

Will consumers like the product because they like the influencer? Unlikely.

Consumers such as MarkTechByte due to high expertise and credibility in reviewing of gadgets. Marketing a deodorant, and this is totally outside his business will offer some form of incongruence.