Internationalisation and Globalisation by https://padlet.com/40093627/kdcx8vaozh8dd7bl Victoria Beckham Case Study en-us 2021-06-08 09:03:19 UTC 2024-10-05 09:29:34 UTC hello@padlet.com MODULE GUIDE 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1592389450 2021-06-08 09:08:29 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1592389450 Luxury brands pivot to Asia-Pacific markets 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1592398725 Luxury brands have been opening stores in China and expanding their physical footprint. Brands such as Burberry have done this as Chinese tourists are not able to travel to fashion destinations such as Milan, Paris and London.
All luxury brands have an eye on the Greater Bay Area as an area of tremendous growth. “This area already represents 11.6% of China’s total GDP – ie RMB 11.5 trillion – and this is set to triple in the next 10 to 15 years as Central Government targets the area to be a technology and financial powerhouse to rival Silicon Valley in California by 2035.”(Savills, 2020)]]> 2021-06-08 09:14:53 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1592398725 Luxury’s big geographical pivot to Asia 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1592413826 Vogue Business explained in this article how luxury brands were opening new stores in Asia to meet the demand of high-spending luxury customers.
The Chinese local spend is expected to increase so retail brands are changing their footprints accordingly. 
"China, Japan and South Korea are the three markets of focus for OTB, parent company of Diesel, Margiela and Marni, as they are seen to have the greatest potential payoff, says CEO Ubaldo Minelli."(Vogue Business, 2020)
Brands are going to stop opening shops in Europe and focus on Asia.]]> 2021-06-08 09:25:18 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1592413826 Locations 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1592428513 Sanya International Duty Free City, operated by China Duty Free Group, spans for 120,000 square metres and gathers nearly 300 international brands.]]> 2021-06-08 09:34:50 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1592428513 CHINA’S LOVE AFFAIR WITH GUCCI 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1592910490  A recent global study predicted that Chinese consumers will account for forty-six percent of luxury sales worldwide by 2025 (Hall and Suen 2018)
Gucci realized consumers wanted more leather pieces instead of the logo.
Gucci collaborated with asian designers to produce bags with floral prints which were inspired by  chinese textiles.
"To take advantage of the increased spending on Chinese holidays, Gucci launched capsule collections for Chinese New Year and the Qixi festival. For the 2018 Chinese New Year, the year of the dog, Gucci’s special collection included sixty-three items featuring Alessandro Michele’s own Boston Terriers".(Cooper, 2018)
The article explained Gucci have been successful as "they made sure they have enough entry-level products for millennials like smaller bags and belts …and more than fifty percent of their marketing spending is now on digital” (Kottasavá 2018).]]> 2021-06-08 13:49:39 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1592910490 How brands expand internationally 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1607606650 This article explains how companies need to use their potential to create additional sustainable income opportunities.]]> 2021-06-15 13:55:46 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1607606650 Building an International Brand 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1607629317 Coca-Cola was one of the biggest brands which was recognized globally. Now with the use of internet it has become more realistic for brands to expand internationally. Victoria Beckham need an easier website and a clear understanding of their brand identity.
"Apple, for example, can charge more for its computers than some other companies because of its brand reputation for offering innovative design and quality electronics. The same can be said about Mercedes or BMW automobiles."(Wasserman, 2021)
Businesses need to take into account cultural expectations and make sure it doesn't offend anybody.]]> 2021-06-15 14:04:28 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1607629317 Burberry expanded into Japan. 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1607664933 As this brand has become a largely recognized British brand I wanted to explore how they were going to target it towards Japan.]]> 2021-06-15 14:17:38 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1607664933 Burberry Japan 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1607692001 Burberry already had two collections in Japan, Burberry Blue and black. The price point was lower making it more accessible to the Japanese market.
They stopped these ranges to focus on promoting the Burberry brand.
They used advertisements in Japanese Newspapers and proving their luxury heritage.]]> 2021-06-15 14:27:35 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1607692001 Burberry Blue Label 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1607759613 Designed for younger females in Japan. Started with bags and small leather goods and expanded into clothing and menswear.
In pinks and blues which the Japan target customer prefers and the ]]> 2021-06-15 14:53:19 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1607759613 Colours 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1609821449 This article by Vogue shows how Victoria Beckham uses clashing colour to show confidence.
Tangerine and leafy green combos.]]> 2021-06-16 12:24:54 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1609821449 Younger Consumers 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1609833367 Younger audiences buy even when they don't have the money.
Purchasing sneakers particularly.]]> 2021-06-16 12:32:06 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1609833367 Sneakers 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1609910391 Victoria Beckham although does wear heels she describes how she can't be bothered to wear them when not working.
“Mixing sportswear with ready-to-wear pieces is a real art”(Newbold, 2020)]]> 2021-06-16 13:10:55 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1609910391 Southeast Asia is emerging as a hub of the global sneaker trade, with Singapore at its centre 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1609984839 "According to a study released by premium sneaker marketplace Ox Street, 40 per cent of global growth in the athletic footwear market is expected to come from this region. Here’s why.

Earlier this year, sneakerheads around the world gasped at the audacious S$3,500 price tag of
 Dior’s hugely anticipated Air Dior sneakers, a collaboration with Nike’s Air Jordan brand. Eye-watering as that may have been (in comparison, the “Pradidas” sneaker collaboration between Prada and Adidas cost about S$700 a pair), it was only just the beginning."(Tee, 2021)
]]> 2021-06-16 13:39:50 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1609984839 Victoria Beckham Shoes Range 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1610011118 2021-06-16 13:50:14 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1610011118 Brands Store Concepts 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1612321222 This shows some of the best retail concept experiences with restaurants, underwater tunnels, conference rooms etc.]]> 2021-06-17 14:05:31 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1612321222 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1615446252 2021-06-19 12:55:13 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1615446252 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1615450997 2021-06-19 13:03:49 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1615450997 Burberry 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1616205901 2021-06-20 14:53:15 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1616205901 Burberry open store 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1616216437 2021-06-20 15:07:23 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1616216437 VB used messenger to connect with fashion fans. 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1621693142 The Messenger bot was able to communicate with thousands of people at once. Using Victoria Beckhams style of messaging it interacted with fans.
"The brand then began pushing exclusive product drops, allowing fans to see and purchase within Messenger. The team also shared behind-the-scenes videos of Victoria herself, and an exclusive invitation to watch the show at London Fashion Week." (Facebook for Business, 2018)]]> 2021-06-23 13:41:41 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1621693142 Mushroom Leather 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1623591202 2021-06-24 13:31:35 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1623591202 Rubber soles 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1623598207 2021-06-24 13:35:50 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1623598207 10 brands that made shoes 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1623715105 2021-06-24 14:40:24 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1623715105 Fruit Leather 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1623727300 Grapes, Mangos, Pineapples and Mushrooms]]> 2021-06-24 14:47:19 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1623727300 Victoria Beckham wears Sneakers https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1638671666 VB said "I just can’t do heels anymore. To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do."(Grazia, 2017)

]]> 2021-07-06 10:40:06 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1638671666 Farfetch luggage bag hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1641778866 With Burberry monogram - can use sizing measurements. ]]> 2021-07-08 11:10:49 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1641778866 Retail sales value of luggage market in China from 2013 to 2018 with forecasts until 2023(in billion U.S. dollars) hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1641780839 "The timeline shows the retail sales value of the Chinese luggage market from 2013 to 2018 and provides a forecast from 2019 to 2023. In 2018, the retail sales value of the luggage market in China was approximately 2.1 billion U.S. dollars."(Statista, 2013)]]> 2021-07-08 11:14:01 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1641780839 What people are buying in Japan 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643588629 They buy fashion and accessories mainly.]]> 2021-07-09 18:28:37 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643588629 Spending habits 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643590708 "Many Japanese employees receive annual bonuses of nearly $3,000 during the summer months, resulting in higher spending in luxury goods, leisure, and travel.
Many brands opt for seasonal advertising to drive sales by encouraging consumers to consider their products."(Lingo, 2018). For example Cherry Blossom season.]]> 2021-07-09 18:32:05 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643590708 Japan Success 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643594137 "Japan is the second largest luxury market in the world – behind the United States and ahead of mainland China – with 3.6 trillion yen (about US$33 billion) spent each year in luxury goods."]]> 2021-07-09 18:37:45 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643594137 Japan online presence 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643602128 Not a lot of brands in Japan operate online- this was a disadvantage when Covid hit.]]> 2021-07-09 18:49:43 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643602128 Luxury spending in Asia and Japan. 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643620298 2021-07-09 19:21:19 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643620298 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643625447 Japanese market growth.]]> 2021-07-09 19:31:41 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643625447 Luxury footwear in japan 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643629314 2021-07-09 19:38:55 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643629314 Japan luxury market report 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643633004 by McKinsey]]> 2021-07-09 19:45:52 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643633004 Japan compared to other countries 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643635210 2021-07-09 19:50:03 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643635210 Sneakers market 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643636983 Women protested against rules of wearing heels in the work place.]]> 2021-07-09 19:53:39 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643636983 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643638420 2021-07-09 19:56:04 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643638420 Sportswear in Japan 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643641136 2021-07-09 20:01:02 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643641136 Olympic games in Japan 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643985514 2021-07-10 09:02:00 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643985514 Victoria Beckham x Reebok 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643986719 This shows that Victoria B has done sportswear before and it has worked.]]> 2021-07-10 09:06:34 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643986719 Victoria B's opinion on Sportswear 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643989270 "Sportswear and Victoria Beckham might not feel like a natural pairing, given the designer’s famed predisposition for heels, but her new collaboration with Reebok proves that she’s as adept at dressing women for the gym as she is for every other area of their lives.
“I’ve had a reputation for always wearing heels, but actually I work out every day, and when I’m working in the studio and office I’m often in a pair of trainers,” she told us."(Alexander, 2019)]]> 2021-07-10 09:15:43 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643989270 Some more of Victoria B's collection 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643993118 2021-07-10 09:29:46 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643993118 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643996263 Gucci Jeweled sneakers]]> 2021-07-10 09:39:38 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643996263 Gucci released shoes to fit the 'ugly shoe' trend. 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643998517 2021-07-10 09:47:27 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1643998517 Popular Japanese Shoes 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644000600 2021-07-10 09:54:14 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644000600 Burberry in Tokyo 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644008341 2021-07-10 10:21:29 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644008341 Gucci chinese new year 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644011447 year of the rat created a collection on mickey mouse.]]> 2021-07-10 10:32:56 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644011447 Gucci Tokyo Print From Spring/Summer 2017 Collection 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644012025 Colorful florals in jacquard fabric material.]]> 2021-07-10 10:35:07 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644012025 Understanding China’s Young Consumers 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644012858 "Seventy-nine percent of the spending on luxury goods and services in China is done by people under 40."(Harvard Business Review, 2021)]]> 2021-07-10 10:38:18 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644012858 More expensive to buy in Japan. 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644482629 2021-07-11 11:05:55 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644482629 Japan buying habits 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644483788 They prefer quality and buy for themselves rather than gifting to friends.]]> 2021-07-11 11:09:36 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644483788 Older generation in Japan 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644485175 Currently, about 25% of Japan’s population is above 65 and this will increase to 40% by 2060.(Pang Sze-Yunn and Arivalagan, 2020)]]> 2021-07-11 11:14:17 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644485175 Pricing in China 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644486140 "Luxury brands are finding success with streetwear among Chinese consumers — a move that has enabled them to charge higher prices. ... This means they release a limited number of items over a short time period, which creates scarcity and allows them to charge high prices."(Duncan, 2019)]]> 2021-07-11 11:17:36 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644486140 How chinese consumers spend during holidays 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644488779 2021-07-11 11:25:30 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644488779 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644489536 Becoming a piece of art.]]> 2021-07-11 11:27:52 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644489536 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644578206 "According to Nielsen's survey, 61% of Chinese consumers decide to purchase premium products for their superior quality, while the global average rate is 49%. The top five premium products that Chinese consumers are most willing to buy are personal electronics, apparel, cosmetics, cars and jewelry."(Daxueconsulting.com, 2020)]]> 2021-07-11 14:53:05 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644578206 Sneakers trends 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644580138 2021-07-11 14:56:56 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1644580138 Chinese Consumers care about Sustainability 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1645765004 Graphs showing how climate change is more important for consumers in China than the rest of the world.]]> 2021-07-12 10:17:11 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1645765004 Pineapple Leather 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646110685 "The brand prevented 825 tons of leaves from being burnt, and therefore saved 264 CO2 eq tons being released into the atmosphere.

This is equivalent to carbon released from charging 33 million smartphones."(Vegan Food and Living, 2021)
]]> 2021-07-12 16:03:12 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646110685 Vegan Alternatives 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646119944 2021-07-12 16:12:31 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646119944 Pineapple Leather 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646155133 How sustainable it is in comparison to real leather. ]]> 2021-07-12 16:48:07 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646155133 China could become one of the world's largest luxury markets. 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646221574 2021-07-12 18:00:17 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646221574 Luxury Market Growth 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646224361 2021-07-12 18:03:41 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646224361 China is the second largest luxury market in the world. 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646225938 2021-07-12 18:05:28 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646225938 Chinese New Year 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646230199 What brands are doing for the year of the Ox.]]> 2021-07-12 18:10:56 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646230199 Chinese New Year 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646232993 Tiger for 1 February 2022]]> 2021-07-12 18:14:42 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646232993 Chinese consumers spending during holidays. 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646247939 2021-07-12 18:32:39 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646247939 Spending New Year 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646249746 Chinese consumers spent about 821 billion yuan (US$127 billion) on shopping and dining during this year's Spring Festival holiday

]]> 2021-07-12 18:35:01 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1646249746 Old monogram 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1647574775 2021-07-13 11:42:13 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1647574775 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1647575435 2021-07-13 11:43:08 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1647575435 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1647575606 2021-07-13 11:43:23 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1647575606 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1647575745 2021-07-13 11:43:37 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1647575745 Sportswear in China Competitors 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1653381257 "In 2019, Nike ranked first in the Chinese sportswear market with a market share of nearly 23 percent. Adidas came in second with approximately 20 percent market share that year."(Statista, 2019)]]> 2021-07-17 15:30:25 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1653381257 Whats popular in China 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1653382426 2021-07-17 15:34:08 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1653382426 Whats selling the most online in China 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1653385215 2021-07-17 15:41:50 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1653385215 SWOT Research- Success 40093627 https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1653683348 "Victoria Beckham’s dresses have been worn by Meghan Markle, Lady Gaga and Kim Kardashian."(Vnuk, 2020)]]> 2021-07-18 11:16:09 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1653683348 Social Media Stats in China hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1654813649 2021-07-19 14:38:08 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1654813649 Victoria Beckham launches beauty e-commerce in China through Tmall hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1654814214 "Launching a flagship store on Alibaba's Tmall Global platform. This marks the brand's first entry into the Chinese market. The brand has also created an exclusive set of six skincare products to celebrate its launch on Tmall."(Turk, 2020)]]> 2021-07-19 14:38:38 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1654814214 RSPCO IN CHINA hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1654816437 2021-07-19 14:40:40 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1654816437 Stores and Countries hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1655808650 "With offices in London and New York, a flagship store in Mayfair and another store in central Hong Kong, the brand has won critical acclaim alongside multiple industry awards, including Best Designer Brand and Brand of the Year at the British Fashion Awards. In addition to victoriabeckham.com, the Victoria Beckham brand is carried in more than 450 stores in 50 countries worldwide."(Victoria Beckham UK, 2021)]]> 2021-07-20 09:28:26 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1655808650 Designer Brand of the Year at the 2011 British Fashion Awards hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1655810311  beating Stella McCartney, Tom Ford and Burberry to win Designer Brand of the Year at the 2011 British Fashion Awards.]]> 2021-07-20 09:31:32 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1655810311 Victoria Beckham's Customer hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1655812540 "Now that I've been doing it a little bit longer I can take more risks, working with volume away from the body, which is very different from where I started out," Beckham said at the WWD summit. "I never try to follow a trend or fashion; I just do what feels right. Everything that I make, from glasses to a handbag to a dress, is something I would wear and carry myself. People ask who my customer is - I love to do in-store events with my retail partners, I love to meet my customers and get feedback - but I'm my customer."(Telegraph.co.uk, 2011)]]> 2021-07-20 09:36:03 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1655812540 Brand of the Year at the British Fashion Awards 2014 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1655814343 2021-07-20 09:39:51 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1655814343 Why Victoria Beckham was successful from 2011-2015 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1655822333 She produced stylish, classy, modern dresses.]]> 2021-07-20 09:55:04 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1655822333 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1656979935 2021-07-21 09:21:46 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1656979935 VB wore tight clothes because "It was a sign of insecurity that I always wore very tight clothes"(Cartner-Morley, 2020) hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1656988304 2021-07-21 09:37:45 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1656988304 How her clothing has become more relaxed. hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1656991374 2021-07-21 09:44:02 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1656991374 2011 collection hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659335068 2021-07-23 12:03:29 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659335068 Victoria Beckhams products hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659344562 Showing how collection has changed.
Looking at why VB created the fashion brand.]]> 2021-07-23 12:22:50 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659344562 First Collection hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659348246 "With only 400 dresses being made in the first season, the range looks destined to be a sellout, even with retail prices starting at £650."(Cartner-Morley, 2008)]]> 2021-07-23 12:29:16 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659348246 Victoria Beckham Opens First Store in Asia hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659357210 "On why she chose Hong Kong as the follow up to her first shop in London’s Mayfair district, the designer said, “I know Asian women really understand luxury, good quality and appreciate when garments are made well — and my clothes are”."(LUXUO, 2016)]]> 2021-07-23 12:46:07 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659357210 Beauty hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659386237 “In fall 2016, Victoria expanded her focus to beauty with a makeup collaboration with Estée Lauder.” (Victoriabeckhambeauty.com, 2016).]]> 2021-07-23 13:27:37 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659386237 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659428906 2021-07-23 14:18:58 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659428906 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659467903 2021-07-23 15:09:33 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659467903 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659612898 "It’s not just dresses, it’s tailoring, it’s knitwear, it’s a complete wardrobe, plus accessories as well"(Handley, 2018).]]> 2021-07-23 19:09:50 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659612898 History hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659613576 2021-07-23 19:11:43 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659613576 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659613973 2021-07-23 19:12:39 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659613973 Hofstede’s Cultural Dimensions Theory in China: hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659882943 2021-07-24 08:47:42 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659882943 Clothing too high price hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659897472 2021-07-24 09:46:12 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659897472 What has the brand done too try and improve problems hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659897540 2021-07-24 09:46:29 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659897540 Cutting prices hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659898987 in order to future proof brand

]]> 2021-07-24 09:52:45 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659898987 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659899760 "will lower average prices for dresses by 40 percent and merge its main Victoria Beckham collection with its diffusion line to appeal to a wider audience"(Suen, 2021)]]> 2021-07-24 09:55:03 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659899760 2009 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659980964 2021-07-24 15:03:39 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1659980964 2011 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1660269782 2021-07-25 11:32:36 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1660269782 2014 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1660270084 2021-07-25 11:34:05 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1660270084 Why a brand should expand internationally hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1661329967 This article explains how it offers opportunity for more customers and sales.]]> 2021-07-26 18:58:12 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1661329967 Finances hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1661344947 Not made a profit in last decade however 2019 was more successful with the beauty line added.]]> 2021-07-26 19:29:10 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1661344947 Young consumers hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1662072668 2021-07-27 12:16:12 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1662072668 Set to be 3rd largest luxury market by 2025 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664297450 2021-07-29 18:09:07 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664297450 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664297942 2021-07-29 18:10:07 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664297942 Market Share in China compared to other countries. hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664308100 2021-07-29 18:29:11 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664308100 How China's market share has grown whilst other countries have struggled. hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664316410 “ Although the global luxury market shrank by 23% in 2020, mainland China’s market share increased from about 11% to 20% in 2020” (Thepaypers.com, 2020)

]]> 2021-07-29 18:45:00 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664316410 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664868572 2021-07-30 09:05:25 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664868572 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664868983 2021-07-30 09:06:07 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664868983 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664869067 2021-07-30 09:06:18 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664869067 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664872181 2021-07-30 09:12:14 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664872181 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664872305 2021-07-30 09:12:31 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664872305 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664873120 2021-07-30 09:14:17 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664873120 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664873290 2021-07-30 09:14:38 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664873290 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664873393 2021-07-30 09:14:49 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664873393 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664873499 2021-07-30 09:15:03 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664873499 China Popluation hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664913330 2021-07-30 10:52:16 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664913330 GDP in China hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664918958 2021-07-30 11:08:50 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664918958 Countries with largest gross domestic product hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664923178 2021-07-30 11:19:36 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1664923178 Inflation Rate in China compared to other BRIC Countries hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665551546 2021-07-31 13:58:52 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665551546 Inflation Rate in China from 2010-2020 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665551960 2021-07-31 14:00:07 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665551960 Governments target for inflation hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665552159 2021-07-31 14:00:45 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665552159 China luxury market hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665560451 2021-07-31 14:24:20 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665560451 Sneakers trend hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665577100 Examples of Gucci and Balenciaga.]]> 2021-07-31 15:11:12 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665577100 hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665581880 2021-07-31 15:25:13 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665581880 Sneakers china hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665583204 "China’s athletic footwear market is expected to reach $10 billion in 2025, accounting for more than 10 per cent of the global market."(Vogue Business Team, 2020)]]> 2021-07-31 15:29:50 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665583204 Revenue of the footwear market by country hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665587228 China is second largest]]> 2021-07-31 15:42:24 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665587228 Footwear production by country hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665588051 China is the largest.]]> 2021-07-31 15:45:06 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665588051 Asia is the largest footwear consumption market. hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665591407 2021-07-31 15:50:08 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665591407 Hofstede's Cultural Dimensions hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665598958 2021-07-31 16:13:18 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665598958 Hofstede's Cultural Dimensions hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665599062 2021-07-31 16:13:45 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665599062 Why Licensing hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665868735 It will help VB expand into new product areas for specific areas in China.]]> 2021-08-01 10:24:48 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665868735 Licensing hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665869609 The Licensee will manufacture and distribute the product lines.]]> 2021-08-01 10:29:09 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665869609 Presentation of Idea hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665874927 2021-08-01 10:56:30 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665874927 Financial data hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665878462 Total losses of more than £46 million (Hind, 2021).
The brand “recorded losses of £11.8 million for 2019 and £12.3 million for 2018” (Hind, 2021). 
In 2021 it was revealed that the beauty range set up in 2019 has suffered a loss of £4.7 million (Hind, 2021).

]]> 2021-08-01 11:12:01 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665878462 CSR hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665883314 Chinese consumers care about the environment so the strategy need to take this into consideration.]]> 2021-08-01 11:30:35 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665883314 Barlett and Ghostal Matrix hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665889688 2021-08-01 12:00:06 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1665889688 6 Reasons to have a business in China hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1668745677 2021-08-04 09:22:09 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1668745677 Burberry's TB logo how it was viewed in China hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1670100785 2021-08-05 14:56:29 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1670100785 Burberry hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1670106823 Sales increased after Monogram being used.]]> 2021-08-05 15:02:35 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1670106823 Monogram hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1670140877 Bears publicity]]> 2021-08-05 15:37:55 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1670140877 Second-Movers Advantage hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1671123665 What did consumers not like about Burberry's monogram.]]> 2021-08-06 14:59:43 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1671123665 Burberry Franchising hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1672723442 2021-08-09 10:10:59 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1672723442 Shanghai largest city hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1673933396 2021-08-10 09:36:05 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1673933396 Shanghai Population hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1673933716 2021-08-10 09:36:52 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1673933716 Shanghai rapid growth hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1673939976 2021-08-10 09:49:05 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1673939976 Brand Identity Prism hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1675732603 I created a brand identity prism to understand the brand.]]> 2021-08-11 16:54:32 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1675732603 Products hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1675736114 I have explored how the products have developed from 2008-Now.]]> 2021-08-11 16:57:11 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1675736114 Products hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1676999347 This is the product hierarchy i created to show tailoring is their main product.

]]> 2021-08-12 15:38:11 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1676999347 Burberry Example hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1677265390 2021-08-12 19:32:26 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1677265390 Marking Rubric hjsslater https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1679424525 2021-08-15 12:17:44 UTC https://padlet.com/40093627/kdcx8vaozh8dd7bl/wish/1679424525