https://padlet.com/k8mitchell1/kcx4qnlkw120odi8 en-us 2020-10-30 20:13:14 UTC 2020-10-30 23:04:13 UTC hello@padlet.com k8mitchell1 https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/877799681 This video explains segmentation in a way that anyone can understand the concept without being familiar with it. Through out the video "Luke Hohmann" shows different conferences taking place while he explains the concept creating a better picture of what it is. The way this was filmed is more of a ted talk or interview but still relays all the messages.]]> 2020-10-30 20:15:50 UTC https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/877799681 k8mitchell1 https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/877806858 This video explains segmentation is a different type of way. It explains in a powerpoint type of lecture and breaks it down into different parts of what goes on through segmentation. In the video he breaks it down from just the overall what is it into, the specifics to a customer and the specifics to business and also the criteria. He keeps the color scheme throughout very simple so that you focus on the importance's of what 
"Segmentation" is and not all the all things that would help market and sell it.]]> 2020-10-30 20:18:48 UTC https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/877806858 k8mitchell1 https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/877985795 this video explains that there are four types of market segmentation which includes demographic, geographic, psychographic, behavioral. This video also explains it in a way that someone new in this program could understand it. These different types of segmentations focus on facts, the data collected. How geographical segmentation is easy to collect and analyze, where behavioral focuses on getting to know the people that are going to buy your product. Lastly, psychologically focuses on experiences that are personalized directly to a specific consumer or customer, and you consider their wants and needs.]]> 2020-10-30 21:59:20 UTC https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/877985795 k8mitchell1 https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/877996574 This video takes a different stand point in capturing the audiences attention, they use make belief characters you could see on a TV show to keep you interested instead of just watching or hearing someone explain what segmentation is in a interview like way.]]> 2020-10-30 22:07:18 UTC https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/877996574 k8mitchell1 https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878005574 This video talks about market segmentation and how the companies needs to divide markets to fit needs, for example in the video she said how everyone needs water but not everyone needs bottled water. She then explains how the company needs to divide to figure out the which segment. This video also talks about being fully segmented which means you base your target on every factor and not just on single thing. This short film has small drawings throughout showing the different things she talks about.]]> 2020-10-30 22:15:02 UTC https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878005574 k8mitchell1 https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878011677 This video goes into a specific man who is an entrepreneur from Africa who wants to launch a low cost water treatment company to help local communities be able to afford safe clean water. The video talks about how he knows who to sell it to by narrowing it down to a specific target market. This video brings up the three circles which are total addressable market, served available market (figuring out where this product would sell best) and finally narrowing it down to the specific target market. Throughout the video there are drawings that Ayo is in showing the steps of narrowing down is target market.]]> 2020-10-30 22:19:47 UTC https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878011677 k8mitchell1 https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878018470 This video talks about target market but the who what and where they are located using demographic, geographic and psychographic. This video also describes why its so important to pick the right target market so that you don't waste money because it so expensive etc. They also bring up how you'll go about advertising and trying to sell a product to someone who is old compared to someone is much younger. The two people in the video also bring up that you need to think like the customer you are trying to sell to. This product doesn't need to satisfy your needs but in-fact needs to satisfy your target market.]]> 2020-10-30 22:25:13 UTC https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878018470 k8mitchell1 https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878024386 This video explains target market as a specific group target for the product you are trying to sell. Some examples shown was a bullseye where the arrow hit the bullseye showing that the middle was the targeted market. He also gave an example of a crowd of people who all have the same interest, that would be the targeted market. ]]> 2020-10-30 22:30:26 UTC https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878024386 k8mitchell1 https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878028344 This video explains what target market is in a lecture type of way. The women on the screen explains what it is and the meaning by reading off what she had written down. Target market is the audience they focus on for when they are trying to market something specific to a specific group of individuals.]]> 2020-10-30 22:33:41 UTC https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878028344 k8mitchell1 https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878032079 This video is created by, Summer Alexander who goes into detail on target market. This video talks about how all entrepreneurs have heard that they need to define their target market and narrow it down to specific people because not everyone is going to need this product you have created.  This video also explained target market in a equation type of way by saying, 
people + problem + seeking solution +$$$ = Target Market]]> 2020-10-30 22:36:44 UTC https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878032079 k8mitchell1 https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878036251 This short video explains positioning as when you think about social media your brain categorizes it and ranks it. Then explains it by showing a ladder and the order that things are ranked because of how your brain categorized it. Positioning also shows that certain businesses that can't out-beat another business creates a new position show that it is ranked higher up in a different category unlike the one it is first categorized in. This video explains the definition but creating drawings for us to see it drawn out.]]> 2020-10-30 22:40:34 UTC https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878036251 k8mitchell1 https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878040942 This video explains positioning as, defining a clear and meaningful position for the product and who this product is for. It also talks about how the positioning is compared to other products that they compete again to have the higher position where more consumers know and want their product instead of the lead competitor.]]> 2020-10-30 22:45:11 UTC https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878040942 k8mitchell1 https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878044474 This video explains positioning in the way of a song. This guy sings different situations showing his "position" in that certain situation. For example he ran around a monster and then hid from it. He also was with a monkey in a tree where a banana fell on his head, everything that happened during that verse is because he was positioned in a situation that had these things that related to each-other.]]> 2020-10-30 22:48:30 UTC https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878044474 k8mitchell1 https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878049039 This video explains positioning as the way a product is defined by consumers on importance. This like the other videos shows how a consumer ranks these product compared to others or "position" them. They want it to appeal to the consumer and will position it in a market place to see how it goes selling in that market. This video also talks about fulfilling the needs that some other competitors don't reach creating you to come out on top. You also need to think about during the positioning is the premise, long-term, relevant, clear & coherent and distinctive. This video goes into depth on all of these things to be mindful of while positioning your product.]]> 2020-10-30 22:52:54 UTC https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878049039 k8mitchell1 https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878056141 This video takes a different approach on positioning by adding humor to it. In this video they show a commercial about Bud light (which they are positioning to promote) and show how "smoothly" you drink it compared to other beer companies and how their beers are not as "smooth". This video shows positioning while advertising showing how certain companies position their product in ways you be better then their competitors.]]> 2020-10-30 22:59:11 UTC https://padlet.com/k8mitchell1/kcx4qnlkw120odi8/wish/878056141