สุวพิชญ์ เจียมรัมย์ กจ5/1 เลขที่ 3 by https://padlet.com/zwz4zsfksd/kcfocuqhbem00nel en-us 2025-10-22 03:40:17 UTC 2026-02-10 04:09:02 UTC hello@padlet.com zwz4zsfksd https://padlet.com/zwz4zsfksd/kcfocuqhbem00nel/wish/3644538191 นางสาวสุวพิชญ์ เจียมรัมย์

ที่อยู่ 575 หมู่2 ตำบลท่าสว่าง

อำเภอเมือง จังหวัดสุรินทร์ 32000

เบอร์โทรศัพท์: 0610763678



]]> 2025-10-22 04:17:46 UTC https://padlet.com/zwz4zsfksd/kcfocuqhbem00nel/wish/3644538191 zwz4zsfksd https://padlet.com/zwz4zsfksd/kcfocuqhbem00nel/wish/3644539416 30200-1002 หลักการตลาด Principle of Marketing

อ้างอิงมาตรฐาน

มาตรฐานคุณวุฒิวิชาชีพ รหัส ECM-ZZZ-4-016ZA

อาชีพนักการตลาดพื้นที่สีเขียว ระดับ 4-5

ผลลัพธ์การเรียนรู้ระดับรายวิชา

รู้เกี่ยวกับพื้นฐานการตลาด วิเคราะห์สภาพแวดล้อมทางการตลาด และพฤติกรรมผู้บริโภคตามสถานการณ์

กำหนดส่วนประสมการตลาดตามหลักการ ประยุกต์ใช้เทคโนโลยีดิจิทัลทางการตลาด

จุดประสงค์รายวิชา เพื่อให้สามารถ

1. เข้าใจเกี่ยวกับหลักการการตลาด

2. วิเคราะห์สภาพแวดล้อมทางการตลาดและพฤติกรรมผู้บริโภค

3. กำหนดส่วนประสมการตลาด

สมรรถนะรายวิชา

1. ประมวลความรู้เกี่ยวกับพื้นฐานการตลาด

2. วิเคราะห์สภาพแวดล้อมทางการตลาดและพฤติกรรมผู้บริโภคตามสถานการณ์

3. กำหนดส่วนประสมการตลาดตามหลักการ

4. ประยุกต์ใช้เทคโนโลยีดิจิทัลทางการตลาด

คำอธิบายรายวิชา

ศึกษาและปฏิบัติเกี่ยวกับหลักการตลาด แนวความคิดทางการตลาด หน้าที่ทางการตลาด การวิเคราะห์

สภาพแวดล้อมทางการตลาด พฤติกรรมผู้บริโภคและกระบวนการตัดสินใจซื้อ การแบ่งส่วนตลาด

ตลาดเป้าหมาย ผลิตภัณฑ์และการกำหนดตำแหน่งผลิตภัณฑ์ การกำหนดราคา การจัดจำหน่าย และการส่งเสริม

การตลาด การจัดการลูกค้าสัมพันธ์ เทคโนโลยีดิจิทัลทางการตลาด และจรรยาบรรณนักการตลาด

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