Consumer Behaviour Report by Georgia Knowles https://padlet.com/40092747/kcaibhxfuq37jmax en-us 2020-05-08 18:10:21 UTC 2025-05-21 15:43:54 UTC hello@padlet.com 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/514320547 EKB Theory]]> 2020-04-18 13:30:36 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/514320547 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/526962647 2020-04-23 21:34:07 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/526962647 Aspiring Homemakers Profile 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/529956049 Younger households settling down with price within their means
40-49K
Younger Households
Full-time Employment
Private Suburbs
Affordable housing costs
Starter salaries 
Buy and sell on ebay

Ranked contact preferences
1) mobile call
2) email
3) SMS
4) no contact
5) post
6) landline

They own smartphones, are keen social networkers, manage their bank accounts online and download a large number of apps.

]]> 2020-04-25 12:40:13 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/529956049 Rental Hubs Profile 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/529960186 Educated young people privately renting in urban neighbourhoods

20-29K

Private renting
Singles and sharers
Urban locations
Young neighbourhoods
High use of smartphones

Ranked contact preferences
1) SMS
2) mobile call
3) email
4) no contact
5) post
6) landline]]> 2020-04-25 12:44:23 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/529960186 Family Basics Profile 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/529960445 Families with limited resources who budget to make ends meet

<15K

Families with children
Limited resources
Some own low cost homes
Some rent from social landlords
Squeezed budgets

Ranked contact preferences
1) SMS
2) mobile call
3) landline
4) email
5) post
6) no contact
]]> 2020-04-25 12:44:43 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/529960445 Gen Y Profiles - Brand Status Preferation 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/529960614 Overall, the majority seem to desire a 'mid-market' brand status.]]> 2020-04-25 12:44:55 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/529960614 Domestic Success Profile 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/529969661 This wouldn't particularly count in the older age group but those first 5 years. However still needs some consideration.

Thriving families who are busy bringing up children and following careers

70-99K

Families with children
Upmarket suburban homes
Owned with a mortgage
3 or 4 bedrooms
High Internet use
Own new technology

Ranked contact preferences
1) email
2) SMS
3) no contact
4) post
5) landline
6) mobile call
]]> 2020-04-25 12:54:30 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/529969661 Gen Y Consumer Profiles who shop with brands with a "basic" brand status 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530014155 Shannon]]> 2020-04-25 13:39:36 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530014155 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530015491 Nadine]]> 2020-04-25 13:41:00 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530015491 Gen Y Consumer Profiles who shop with brands with a "mid-market" brand status 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530015963 2020-04-25 13:41:29 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530015963 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530016916 Matthew]]> 2020-04-25 13:42:19 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530016916 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530017262 Amir]]> 2020-04-25 13:42:40 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530017262 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530017563 Anna]]> 2020-04-25 13:43:00 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530017563 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530018028 Aisha]]> 2020-04-25 13:43:18 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530018028 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530018324 Emma]]> 2020-04-25 13:43:35 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530018324 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530018556 Justin]]> 2020-04-25 13:43:49 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530018556 Gen Y Consumer Profiles who shop with brands with a "Premium" brand status 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530019075 Camilla]]> 2020-04-25 13:44:22 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530019075 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530019954 Giles]]> 2020-04-25 13:45:17 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530019954 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530020992 Philippa]]> 2020-04-25 13:45:55 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530020992 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530021685 Francesca]]> 2020-04-25 13:46:31 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530021685 Links to Experian Stats 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530024369 2020-04-25 13:49:08 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530024369 Mid-Market Profiles - How they Shop 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530032211 Overall, Gen Y are highly likely to shop online vs in-store. They prefer using their phone, tablet and laptop to shop but also their smart TV. They are not likely to shop offline.

Total average scores for Mid-Market Profiles:
phone - (807/7) = 115
tablet -  (834/7) = 119
laptop - (747/7) = 106
Desktop - (637/7) = 91
Smart TV - (785/7)= 112
Offline - (665/7) = 95]]> 2020-04-25 13:56:03 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530032211 Group version of contacting averages: 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530287689 Overall, most of Gen Y would prefer to be contacted via SMS. Email and mobile calls also. Post and Landline there is a very low average for people to be contacted and quite a low average on millenials who do not want to be contacted.

Mobile call - (456/4) = 114
SMS - (531/4) = 132
Email - (426/4) = 106
Post - (336/4) = 84
Landline - (288/4) = 72
No contact - (369/4) = 92]]> 2020-04-25 18:04:40 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/530287689 EKB Theory 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/557617653 2020-05-07 14:40:19 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/557617653 Digital Consumer Board 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/557742085 2020-05-07 15:20:37 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/557742085 Consumer Board Annotations 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/557968896 2020-05-07 16:40:17 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/557968896 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560460851 Survey Monkey Questionnaire]]> 2020-05-08 18:12:37 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560460851 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560461461 Survey Monkey Questionnairre]]> 2020-05-08 18:12:58 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560461461 Maslows Theory 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560466779 2020-05-08 18:15:44 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560466779 Masstige 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560467565 2020-05-08 18:16:08 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560467565 Masstige General Info 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560469326 2020-05-08 18:17:07 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560469326 MD Website Statistics 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560618792 2020-05-08 19:42:43 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560618792 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560619810 2020-05-08 19:43:22 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560619810 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560620359 2020-05-08 19:43:35 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560620359 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560621240 2020-05-08 19:44:09 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560621240 Social Media Statistics 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560621733 2020-05-08 19:44:25 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560621733 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560622848 2020-05-08 19:45:10 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560622848 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560624506 2020-05-08 19:46:11 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560624506 How MD gather qualitative and quantitative data 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560625313 2020-05-08 19:46:43 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560625313 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560628986 2020-05-08 19:49:03 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560628986 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560629776 2020-05-08 19:49:32 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560629776 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560630253 2020-05-08 19:49:52 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560630253 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560630939 2020-05-08 19:50:20 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560630939 MD's Magazine 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560631267 2020-05-08 19:50:34 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560631267 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560631957 2020-05-08 19:50:59 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560631957 Refer to Experian Column 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560637202 2020-05-08 19:54:08 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560637202 Blog Statistics 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560637664 2020-05-08 19:54:29 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560637664 40092747 https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560641917 2020-05-08 19:57:20 UTC https://padlet.com/40092747/kcaibhxfuq37jmax/wish/560641917