https://padlet.com/rebecca_case1/kc0bzei7spn Rebecca Case en-us 2019-06-26 10:54:06 UTC 2023-03-11 20:12:54 UTC hello@padlet.com rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/369259404 H&M are a big competitor when it comes to sustainable ranges. They can be seen to be leading the game within the industry. When researching into the ability to create a range collaborating with a charity such as Sea Life Trust I discovered that H&M had also collaborated with conservation charity WWF a few years ago bringing attention to caring for wildlife, therefore this helped to justify my concept of collaborating with a large charity that knows about how to conserve the oceans and what fashion companies can do to implement changes. ]]> 2019-06-26 10:59:29 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/369259404 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/369259480 2019-06-26 11:00:15 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/369259480 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/369316187 2019-06-26 17:51:21 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/369316187 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/369710961 2019-06-30 12:45:43 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/369710961 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/369711239 Creating a sustainable range means ensuring that the material I use has a sustainable background and especially due to the fact that I am aiming to highlight plastic pollution I felt strongly that this needed to be incorporated into the material. Therefore I researched into companies like Seaqual and Waste to Wear who are committed to taking plastic found in the oceans and recycling it into polyester to create yarn for clothes to help produce a closed loop system within the fashion industry. ]]> 2019-06-30 12:51:12 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/369711239 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/369712038 2019-06-30 13:06:29 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/369712038 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370069703 2019-07-03 09:37:51 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370069703 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370124010 2019-07-03 20:04:30 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370124010 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370124030 2019-07-03 20:04:52 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370124030 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370124103 Looking on WGSN I found Pitti Bimbo's latest trade shows for Kidswear 2020, from which I took inspiration for my range and sea life trend due to the fact that their was both an emphasis on sustainability as well as ocean conservation within the trade shows. ]]> 2019-07-03 20:06:35 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370124103 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370377394 The financial data I found on global data highlighted both strengths within Next's profits due to their multi-channel selling strategies. However it also brings to light their declining profits within their high street retail which have negative impacts on their overall margins achieved. ]]> 2019-07-06 14:53:09 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370377394 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370380901 The increasing developments within AI provides an ideal opportunity for Next to update their mobile app to provide customers with an experience both on their mobiles as well as in store that meets all of their needs. ]]> 2019-07-06 16:16:33 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370380901 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370382739 Expanding on their success from Emma Willis' collaboration they could grow incorporate her family to create an extended range as Next are known to be a family brand. ]]> 2019-07-06 17:07:22 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370382739 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370382789 Data regarding mobile app usage shows that more and more people are downloading and using apps than ever before, Next can use this to their advantage to expand upon their mobile shopping app. ]]> 2019-07-06 17:09:03 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370382789 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370382875 Next does highlight their commitment to ethical problems with regards to chemical usage and treatment of workers and labour force. However they have minimal impact when it comes to sustainability which is a large focus currently for consumers when they purchase products. ]]> 2019-07-06 17:12:42 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370382875 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370383296 2019-07-06 17:29:19 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370383296 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370383302 2019-07-06 17:29:39 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370383302 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370383841 I created a board compiling all the tasks I needed to complete for my INP so that I ensured I wouldn't miss anything out. They are colour coded into particular sections with everything that I need to include for that particular section of my project. I found this an efficient way of dividing my workload to ensure I completed it all on time. ]]> 2019-07-06 17:49:45 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370383841 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370556385 Both profiles customers at the mid/high end of the millennials age bracket as these have a higher percentage of currently having children that are ofthe age the range is aimed towards. 
Being Millennials they respond to social media, experiences and more recently studies show that millennials are more and more interested in companies that do well for the environment. These are the profiles that my customer base will be aimed towards regarding marketing, pricing and the overall sustainable concept of the range. The theme and vibrant colours will hopefully attract the attention of the children.]]> 2019-07-08 21:32:01 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370556385 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370556409 2019-07-08 21:32:37 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/370556409 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371761505 2019-07-20 19:44:39 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371761505 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371761539 2019-07-20 19:45:45 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371761539 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371761555 Repreve is a certified leading brand within recycled polyester, I have chosen to use a brand when sourcing recycled poly from due to the fact that it will not lengthen my critical path as without a brand I would have to seek out getting certification for the polyester I source. Their sourcing is in line with my concept through the majority of the bottles they recycle are collected from polluted oceans. They are also able to work closely with the factory as well as providing a certified hanging card that can be attached to the labels and packaging of the products so that we are able to openly claim that it is recycled poly which is part of achieving a recognised sustainable and ethical system within the fashion industry. ]]> 2019-07-20 19:46:26 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371761555 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371761874 2019-07-20 19:59:07 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371761874 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371789567 2019-07-21 12:49:34 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371789567 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371789568 Government have proposed to achieve a net zero emissions for 2050  however at the same time have rejected plans to put a 1p charge on clothing items ]]> 2019-07-21 12:49:35 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371789568 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371796263 2019-07-21 15:56:45 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371796263 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371798453 2019-07-21 17:03:40 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/371798453 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373602691 Researching for green factories I had originally Envoy Textiles however after further research discovered that their main expertise lies within denim and therefore looked into alternative factories. From this i decided on PFL, they are the second highest rated green factory within Bangladesh having a platinum rating. ]]> 2019-08-07 16:46:27 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373602691 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373961328 In total the range is 44 pieces split equally between boys and girls. I have maintained the split with 2x tops to bottoms, this is reflected more within the boys range and with the girls the ratios are split more over dresses and jumpsuit styles. The pricing is reflective of Next's current strategies. ]]> 2019-08-10 12:46:10 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373961328 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373961341 2019-08-10 12:46:38 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373961341 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373961420 Below is the full spreadsheet of my range plan strategy including planned sales by colour, category, price range as well as online. I have planned that a fairly high percentage of my sales will come from online. This is due to researching Next's position in the market which highlighted that there success in the past two quarters has come predominently from online sales and click and collect. ]]> 2019-08-10 12:50:06 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373961420 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373968653 When preparing a launch plan I researched into how to market product in order to appeal millennials. The link below places emphasis on creating experiences, showing that you are supporting causes they are passionate about as well as capitalising on social media advertising. ]]> 2019-08-10 15:06:24 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373968653 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373968889 71% of millennials buy products that align with their beliefs and values compared to 66% of gen z consumers. Over recent years they are more likely to purchase products that follow their beliefs regarding the enviroment and ethics regarding the manufacturing of their clothes over purchasing fast fashion items. ]]> 2019-08-10 15:14:32 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373968889 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373969041 Braced all in one boys: The composition consists of Tencel™ Lyocell which will provide a soft comfort feel to the shorts as cargo shorts usually consist of a more rigid fabric which may be uncomfortable for young wearers. This style will be produced in a slight higher percentage among the smaller sizes of the range as this is who it will be aimed at with many of the other styles having a larger versatility among the ages. Due to the price point and size variance it will also only be available in Grade A stores  with hope to be trialed in Grade B following success. 

Ruffle trim dress girls: Due to length restrictions on childrenswear in regards to causing trip hazards the long  maxi style skirt for this dress cannot be used. however using Tencel™ Lyocell as part of the fabrics composition will give it a soft and silky flowing feel similar to that of the maxi style. The sewn in waistbelting is used in order to create a break in the print as without it the print can look overpowering. ]]> 2019-08-10 15:18:38 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373969041 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373969391 Care label and swing tag will both require certification symbols in order to justify claims made regarding sustainability. Using Repreve branded recycled polyester means that we will received additional swing tags with information about the Repreve fabric to add to our own. ]]> 2019-08-10 15:23:45 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373969391 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373969426 Measurements for the dress are relatively equal front and back. However there are a fair amount of testing and constraints that will need to be followed in a precise and detailed manner due to the nature of the range being for children. Important checks regarding needles, chemicals and sensitivity checks from fibre composition must be carried out and and testing reports below grade 4 will have to be rectified as soon as possible ]]> 2019-08-10 15:24:25 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373969426 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373969635 Legal requirements for Green factories means that to be claimed as green the need a LEED certification rating meeting requirement in all categories below. PFL meet the highest rating in all categories and therefore achieve a Platinum LEED Certification. ]]> 2019-08-10 15:31:48 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373969635 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373969918 Having an adertisment on the bus stop will always attract attention due to the fact that it is unmissable when waiting for a bus. This advertisment is planned to be inputted in the new interactive bus stop signs that are not single posters but moving images. A QR code will also be inbedded that can be scanned to view the sustainable journey of the range. ]]> 2019-08-10 15:41:00 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373969918 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373970050 Instagram marketing is becoming more an more popular with increased clicks straight to purchases online through instagram posts. Next is capitalising on this currently and with a substantial amount of Millennials using social media it appeals directly to the target demographic. ]]> 2019-08-10 15:45:00 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373970050 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373970068 2019-08-10 15:45:27 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373970068 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373970076 2019-08-10 15:45:49 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373970076 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373970156 Instagram posts and instagram stories for the launch of the range will be posted on the day of launch to create buzz around the range launch. Sneak Peaks of the range will be posted on the official account instagram stories with a changed logo being posted for 48 hours (day before and day of) to attract attention to newness. ]]> 2019-08-10 15:48:10 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373970156 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373970397 Next's position in the market against it's competitors is currently strong. They are mid price points on average and have been favoured for many years due to their high quality standards and reasonable prices compared to Boden and John Lewis who prices are considerably higher for almost the same quality. Frugi is slightly lower in price and slightly higher in fashionability being an online sustainable childrenswear company. Their fashionability level with regards to sustainablility is something this range strives to achieve. ]]> 2019-08-10 15:54:43 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373970397 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373982537 2019-08-10 21:32:52 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/373982537 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/374002671 This inforgraphic ]]> 2019-08-11 09:53:39 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/374002671 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/374018455 I developed the planograms after researching Next's space within the stores. I constructed the planogram to reflects Next's wall layouts within their stores. ]]> 2019-08-11 18:04:52 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/374018455 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/374018489 2019-08-11 18:05:26 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/374018489 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/374018659 The launch will happen in the flagship store on Oxford street. An Event will be held the day before with exciting visuals interative games and informative boards regarding the collection. ]]> 2019-08-11 18:08:21 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/374018659 rebecca_case1 https://padlet.com/rebecca_case1/kc0bzei7spn/wish/374018715 Reflecting back on the board above, It helped me a lot when planning out what to do next. It was a challenge to stick to it directly and follow in order as I felt more comfortable and in completing parts of some sections before others. However I was able to complete all sections and feel confident in what I had achieved. ]]> 2019-08-11 18:09:45 UTC https://padlet.com/rebecca_case1/kc0bzei7spn/wish/374018715