E - This value means, that we as a mountains family, will stay together, work together and conquer together. This value is a core value for businesses all over the world, for our company (Mountains Whanau) it will display our unification and how we do things together as one. When you are in a team wishing to achieve something, there is no point in looking to work on what you can do as an individual, rather than what you can do as a team. Because there is no I in team. Our whanau coming together is only the beginning, keeping as one is progress, and working together till the end of every term and year, is a success to the growth of our relationship as a business, a company, and a whanau.

X - This value will help us reach further destinations and successes, go together to go far. When we go through challenges on our journey, we will face them together, we will have unity and integration. As an example of a successful company with the core value Family, is Fonterra. Fonterra is one of the most successful dairy companies around the world, they export their products to more than 100 countries . 25% of NZ exports,  are made by Fonterra, which is a clear indication that Fonterra is a very successful company. But how? Fonterra have core values, just like our company (Mountains) and one of their core values if Family. Fonterra are a very family orientated business, they work together for the growth of their business.

A -   Our market research showed that respect was picked the most for mountains core values, which displays that everyone see's mountains whanau as a respectful group. With respect comes family, you would respect each other like you would with your family. It is impossible to be a family without respect, you are then an individual that only has respect for yourself. Family also has many meanings, family has inner quality's within one aspect. Family will have an effect on each individual, everyone has a role to play in order for our company to grow. We support each other until we reach our destination. In this case our destination is  the top of the mountain. We work together, we collaborate, we encourage, we strive, we aspire, we are resilient, but most of all, we do it together as one, as a family    

S -  Mountain's central value should be family, because we should always do things together as a family, not an individual. When other businesses see our company, they'll see unification and growth towards success.

A - This would be useful to other companys/whanaus because without respect in this Whanau we wouldnt have such a good Whanau there would be arguements and everything 
S - To summarise this up I would like to say that you will not succed on everything and you will not give up on everything strive to be the best you can be and try try try

X- An example of a famous logo with small font is the sports wear brand Umbro 
A- Having our text small but detailed is effective because it shows our slogan as, neat and readable
Our slogan is effective because it is our description and it describes our whanau.
S- Readable font makes it easy to comprehend and understand the slogan. There have been many famous logos that have small and neat font with a meaningful slogan.
-Codee Hollick O'connor