chapter 5.2 notes by Madison Green https://padlet.com/mgreen2392/kbmaoo3t7pm7 Made with a bold sensibility en-us 2017-03-23 14:34:38 UTC 2025-05-11 20:37:10 UTC hello@padlet.com planning effective advertising mgreen2392 https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162146653 approaches to advertising 
 -product advertising 
 -brand advertising 
 -corporate advertising ]]> 2017-03-23 14:35:55 UTC https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162146653 product advertising mgreen2392 https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162149445 2017-03-23 14:42:16 UTC https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162149445 brand advertising mgreen2392 https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162149991 2017-03-23 14:43:30 UTC https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162149991 corporate advertising mgreen2392 https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162150181 2017-03-23 14:43:58 UTC https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162150181 the advertising agent mgreen2392 https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162152264 a company that specializes in creating advertising .]]> 2017-03-23 14:48:45 UTC https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162152264 Advertising Agency Personnel mgreen2392 https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162152938 - account executive- business executive who manages the interests of a particular client.
- account planner- produce briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.
- media planner -identify which media platforms would best advertise a client's brand or product
- art director- is someone who is responsible for the visual style and images
- copywriter- provides the verbal or written 'copy'
- creative director -are the creative leads at advertising and marketing companies
- producer- person responsible for the financial and managerial aspects]]> 2017-03-23 14:50:22 UTC https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162152938 The Planning Process mgreen2392 https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162159107
  • advertising plan 
  • advertising campaign 
  •  set objectives
  •  determine the budget 
  •  develop the creative strategy 
  •  select and schedule the media
  •  develop the creative concept 
  • produce the advertising
  • evaluate the plan's effectiveness 
    •  
    ]]>     2017-03-23 15:05:08 UTC https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162159107     select the media mgreen2392 https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162161538
  • cost 
  • reach
  • frequency 
  • lead time 
  • creative brand and corporate fit.

    • ]]>     2017-03-23 15:11:11 UTC https://padlet.com/mgreen2392/kbmaoo3t7pm7/wish/162161538