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      <title>Identifying Insights by Alaina T</title>
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      <description>Made by Team 2 for Activity 1</description>
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      <pubDate>2020-10-07 00:49:51 UTC</pubDate>
      <lastBuildDate>2025-11-27 16:21:04 UTC</lastBuildDate>
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         <title>Again, women are more likely to reduce meat intake</title>
         <author>lainat96</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808766210</link>
         <description><![CDATA[<div>Also older folks are more likely to reduce meat intake. </div>]]></description>
         <enclosure url="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5216044/" />
         <pubDate>2020-10-07 00:51:32 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808766210</guid>
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         <title>Women are more likely to identify as flexitarian</title>
         <author>lainat96</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808769034</link>
         <description><![CDATA[<div>Eating meat is seen as socially masculine - to avoid identity threats, some men avoid labeling themselves as vegan. </div>]]></description>
         <enclosure url="https://journals-sagepub-com.ezproxy.royalroads.ca/doi/full/10.1177/1948550619869619" />
         <pubDate>2020-10-07 00:52:48 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808769034</guid>
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         <title>Mark&#39;s Cust. Mapping</title>
         <author>markschofield7</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808775540</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/775007713/87cb1987761ea35e249d9b376ba51527/Flexitarian_Customer_journey_map_.png" />
         <pubDate>2020-10-07 00:55:44 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808775540</guid>
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         <title>Flexitarian Baker - Kristy P</title>
         <author>cwilsonhq</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808776161</link>
         <description><![CDATA[<div>Christie's Customer Journey Mapping</div>]]></description>
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         <pubDate>2020-10-07 00:56:02 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808776161</guid>
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         <title>AWESOME Marketing approach should not try to promote anti-meat consumption</title>
         <author>lainat96</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808776655</link>
         <description><![CDATA[<div>Don't look at it like enforcing a moral issue - that alienates customers. </div>]]></description>
         <enclosure url="https://www-emerald-com.ezproxy.royalroads.ca/insight/content/doi/10.1108/BFJ-03-2018-0209/full/html" />
         <pubDate>2020-10-07 00:56:16 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808776655</guid>
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         <title>Flexitarian-ism will become bigger than veganism.  Mostly due to environmentalism.</title>
         <author>markschofield7</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808777623</link>
         <description><![CDATA[<div>https://www.cbc.ca/news/canada/british-columbia/the-future-is-vegan-ish-1.5300501 </div>]]></description>
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         <pubDate>2020-10-07 00:56:45 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808777623</guid>
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         <title></title>
         <author>cwilsonhq</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808778583</link>
         <description><![CDATA[Vegetarian and vegan consumers unhappy with lack of product options. (2018). Food in Canada, 78(7), 8. Retrieved from https://ezproxy.royalroads.ca/login?url=https://www-proquest-com.ezproxy.royalroads.ca/docview/2120176284?accountid=8056]]></description>
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         <pubDate>2020-10-07 00:57:14 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808778583</guid>
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         <title></title>
         <author>cwilsonhq</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808785839</link>
         <description><![CDATA[Chiang, C. (2020). Unusual marketing recipe pays off for vegan-food maker. Business in Vancouver, (1607), 7. Retrieved from https://ezproxy.royalroads.ca/login?url=https://www-proquest-com.ezproxy.royalroads.ca/docview/2439479943?accountid=8056]]></description>
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         <pubDate>2020-10-07 01:00:49 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808785839</guid>
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         <title></title>
         <author></author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808787872</link>
         <description><![CDATA[]]></description>
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         <pubDate>2020-10-07 01:01:51 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808787872</guid>
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         <title></title>
         <author>cwilsonhq</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808789967</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.verygoodbutchers.com" />
         <pubDate>2020-10-07 01:02:53 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808789967</guid>
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         <title></title>
         <author></author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808790349</link>
         <description><![CDATA[<div>The plant-forward trend to eat more plant-based food is not being driven by vegetarians or vegans, but rather by meat-eaters looking to reduce the amount of animal protein they eat. Melanie Bartelme, an analyst at Mintel puts it this way, "For the majority of consumers, it's not abandonment [of animal products], it's a 'sometimes swap.'" CH</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-10-07 01:03:04 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808790349</guid>
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      <item>
         <title></title>
         <author>cwilsonhq</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808792973</link>
         <description><![CDATA[<div>Very Good Butchers Amazing Video that hits all the barriers that flexitarians, vegans and vegetarians face on a daily basis.</div>]]></description>
         <enclosure url="https://www.instagram.com/tv/CGBUR9bjpOW/?utm_source=ig_web_copy_link" />
         <pubDate>2020-10-07 01:04:26 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808792973</guid>
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      <item>
         <title>Insights from Interviews </title>
         <author>jbcarlosecheverri</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808794762</link>
         <description><![CDATA[<div>Interviewed people don’t know how to cook vegan alternatives. <br><br>Alternatives are expensive.<br><br>Resistance from family members and friends <br> <br><br><br><br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2020-10-07 01:05:20 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808794762</guid>
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      <item>
         <title></title>
         <author></author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808796162</link>
         <description><![CDATA[]]></description>
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         <pubDate>2020-10-07 01:06:06 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808796162</guid>
      </item>
      <item>
         <title>Lots of &quot;social&quot; barriers and logistic barriers to eating plants instead of meat.</title>
         <author>cwilsonhq</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808796826</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2020-10-07 01:06:27 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808796826</guid>
      </item>
      <item>
         <title></title>
         <author></author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808799577</link>
         <description><![CDATA[]]></description>
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         <pubDate>2020-10-07 01:07:47 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808799577</guid>
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      <item>
         <title>Mark&#39;s conclusions</title>
         <author>markschofield7</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808802486</link>
         <description><![CDATA[Overall, I was surprised by my wife’s apprehension towards a meat alternative.  Her discussion surrounding the health benefits of meat made me question if the meat alternative market was here to stay or a fad that would be easily subdued over time.  I also noted her buying habits and wondered how many Canadian Flexitarians lived in downtown locations versus suburbs.  Based on the live client feedback, they’re current model of distribution through an online store or specialty grocery stores would most likely eliminate the more suburban consumer.  Lastly, I wondered if expanding the network of restaurants carrying Neophyto food options would be beneficial in increasing the consumer’s acceptance as it given them a chance to try it in the best and most perfectly cooked way, reducing the apprehension or worry of not cooking their meat alternative properly.  ]]></description>
         <enclosure url="" />
         <pubDate>2020-10-07 01:09:14 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808802486</guid>
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      <item>
         <title></title>
         <author></author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808804261</link>
         <description><![CDATA[<div>Health concerns are the primary motivation behind flexitarian eating, while environmentalism is a secondary driver. Also, as concerns about animal welfare have become more mainstream, more consumers - especially younger ones - have begun to question whether any animal products are ethical to eat.</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-10-07 01:10:03 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808804261</guid>
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         <title></title>
         <author></author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808806092</link>
         <description><![CDATA[The Hartman Group found that plant-based purchasers tend to be younger, more ethnically diverse, with higher incomes, urban/suburban, and more trend-forward with an average age of 40. They also found flexitarians to be more food- and flavor-focused, so health today is less about low-fat, low-carb and more about full flavor, and on some occasions, full (good) fats.]]></description>
         <enclosure url="" />
         <pubDate>2020-10-07 01:10:59 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808806092</guid>
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      <item>
         <title></title>
         <author></author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808807527</link>
         <description><![CDATA[The Hartman Group found that plant-based purchasers tend to be younger, more ethnically diverse, with higher incomes, urban/suburban, and more trend-forward with an average age of 40. They also found flexitarians to be more food- and flavor-focused, so health today is less about low-fat, low-carb and more about full flavor, and on some occasions, full (good) fats.]]></description>
         <enclosure url="" />
         <pubDate>2020-10-07 01:11:39 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808807527</guid>
      </item>
      <item>
         <title></title>
         <author></author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808811824</link>
         <description><![CDATA[]]></description>
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         <pubDate>2020-10-07 01:13:36 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808811824</guid>
      </item>
      <item>
         <title></title>
         <author>jbcarlosecheverri</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808811861</link>
         <description><![CDATA[]]></description>
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         <pubDate>2020-10-07 01:13:36 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808811861</guid>
      </item>
      <item>
         <title>Insight 1 </title>
         <author>cwilsonhq</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808814546</link>
         <description><![CDATA[<div><strong>Theme</strong>: | <em>User doesn't know how to cook plant based meals</em><br><strong>Insights:</strong><br>1. | Users want an easy way to make meals<br>2. | Users greatly prefer simple recipes that substitute meats and dairy easily.<br>3. | Users do not want to be confused and to work really hard to eat plant based meals.</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-10-07 01:14:54 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808814546</guid>
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      <item>
         <title></title>
         <author></author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808823911</link>
         <description><![CDATA[<div><mark>Top 3: Carlos</mark><br>*Don't know how to cook vegan foods. (QR Code linking to recipes video)<br>*Cheaper?<br>*Resistance of partner/family not supportive (awkward social situations)</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-10-07 01:19:29 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808823911</guid>
      </item>
      <item>
         <title>Insight 2 </title>
         <author>cwilsonhq</author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808832822</link>
         <description><![CDATA[<div>Theme:	User needs to be accepted for their plant based food choices.<br>Insights:<br>1.	Users want a way to not make a fuss in social settings due to their food choices.<br>2.	Users greatly prefer foods that can easily be substituted into their social group's or family's meals.<br>3.	Users do not want to be singled out for choosing plant based foods.</div>]]></description>
         <enclosure url="" />
         <pubDate>2020-10-07 01:23:24 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808832822</guid>
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      <item>
         <title></title>
         <author></author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808842253</link>
         <description><![CDATA[]]></description>
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         <pubDate>2020-10-07 01:27:37 UTC</pubDate>
         <guid>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808842253</guid>
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      <item>
         <title>Don&#39;t go to multiple sites to purchase groceries.</title>
         <author></author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/808858183</link>
         <description><![CDATA[]]></description>
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         <pubDate>2020-10-07 01:35:03 UTC</pubDate>
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         <title></title>
         <author></author>
         <link>https://padlet.com/lainat96/ka8gw2mz2ti9to71/wish/812803919</link>
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         <pubDate>2020-10-08 06:00:49 UTC</pubDate>
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