This GIF's main focus is the various patterns that feature from the clothing and backgrounds. The film moves very quickly, which makes it a quirky mashup of a small insight into Paris Fashion Week. The various cut outs draw me to the make up on the models, which adds more detail and focal points. The dark backgrounds make the over all look edgy.

The colour palette and sharp edged background on this gif, reminds me of cartoon Superheros, i.e. Superman. This results in a consistent fun theme. This makes the video bold, bright and eye catching.

The London Fashion Week GIF, is all about the pattern and texture. The format loses the silhouette of the dresses and keeps attention firmly on the patterns. The cropped head defines the fact the florals are infact clothing from the catwalk.

When creating this GIF the idea of Haute Couture has been take into account completely. The backgrounds and garments represent class and sophistication, and the over all feel is very rich and

This video reflects pop art perfectly, in terms of graphic patterns, colour palette and the models hair and make up.