Remake of Whiteboard: To rebrand or not? by Adele Edwards https://padlet.com/adeleawen/k8x840et4q45 Use this template as a guide to making a whiteboard on Padlet. en-us 2020-03-16 16:15:14 UTC 2025-05-21 13:55:26 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Folder.png Rebrand - Biz Dev perspective adeleawen https://padlet.com/adeleawen/k8x840et4q45/wish/462022208 Our clients have changed from mostly finance > mix of finance and tech. We should reflect the quirkiness of tech, and a bit more of its creativity. ]]> 2020-03-16 16:15:14 UTC https://padlet.com/adeleawen/k8x840et4q45/wish/462022208 Why Rebrand? Pros adeleawen https://padlet.com/adeleawen/k8x840et4q45/wish/462022211 Embarcadero Corp was founded thirty years ago, when San Francisco was a different city. With such a proud, local name, we should represent the new SF - a spirt of optimism, innovation, and of course, signature weirdness that makes this city great. ]]> 2020-03-16 16:15:14 UTC https://padlet.com/adeleawen/k8x840et4q45/wish/462022211 Current logo adeleawen https://padlet.com/adeleawen/k8x840et4q45/wish/462022216 2020-03-16 16:15:14 UTC https://padlet.com/adeleawen/k8x840et4q45/wish/462022216 Proposed new logo adeleawen https://padlet.com/adeleawen/k8x840et4q45/wish/462022219 2020-03-16 16:15:14 UTC https://padlet.com/adeleawen/k8x840et4q45/wish/462022219 Components of rebrand adeleawen https://padlet.com/adeleawen/k8x840et4q45/wish/462022223
  • Understanding & Discovery
    1. what do clients say about us
  • Articulating & Clarifying
    1. positioning
    2. mission statement
    3. personality
    4. where do we want to be
  • Positioning & Differentiating
    1. competitor analysis
    2. value prop
  • Identifying & Creating
    1. logo/tagline
    2. tone and voice - style guide
    3. colors
    4. font
    • ]]>     2020-03-16 16:15:14 UTC https://padlet.com/adeleawen/k8x840et4q45/wish/462022223     What impact would this have on other markets? adeleawen https://padlet.com/adeleawen/k8x840et4q45/wish/462022227 APAC, EMEA groups 
    Translation/Internationalization
    We're too big for "cutesy" language]]>     2020-03-16 16:15:14 UTC https://padlet.com/adeleawen/k8x840et4q45/wish/462022227