This website is for an actual jeweller in Canada with a page dedicated to helping people select and budget for their ideal ring. They first discuss how much someone should spend and give you the average cost of a wedding ring in Canada for 2023 which is helpful for creating a “ballpark” estimate when you know nothing about rings.  They also have a good list of factors to consider before buying a ring.

Why I Chose it: 

I chose this website because it has easy-to-follow and helpful advice from knowledgeable jewellers. They give all the information to you to make an informed decision. I also like how they noted how much rings vary in price and whilst someone may spend 3 months' salary another will spend 1 month. 

This website breaks down what they believe to be the top five cost factors when it comes to ring shopping. They start with the biggest cost factor to the ring which is the center stone and then break it down further to the cut and colour of ring. 

Why I Chose it: 

I chose this website because of the diagrams they use. When you scroll through the website they break down the ring costs explaining the ways that cut, colour, carat sizes can affect the cost along with a diagram. They also discuss the different kinds of stones that could be the center stone and how the accessibility of those stones and how rare they are affect the price. 

This is another Canadian jeweller and this one offers a tab for calculating the cost of a ring. They ask you to input your yearly income, monthly costs, and how long until your planned proposal to start giving you ring suggestions. They also offer easy to complete research tabs to determine what type of metal you want to use and a diamond education guide so you can make an informed decision. 

Why I Chose it: 

I like this website because it is short but gives you all the important information as well as additional links to further your research. Like other other websites they discussed the average cost of rings in Canada but also discussed options to lower the cost for rings out of your budget. 

This is a Global News Article all about price point and how to save money when finding a ring. They suggest buying other gems instead of diamonds to save money when ring shopping. There is also an authors website linked that is a beginner’s guide to shopping for a diamond with out spending too much money. 

Why I Chose it: 

I chose this article because it was specifically for Canadian shopper and not from a Jeweller where they benefit on swaying your opinion. They attached other useful resources to do more indepth research. I like how they offer alternatives that are actually useful such as changing the shape to make a smaller diamond appear larger, using other gems, and finding rings online for discounted prices.

This is a short video jam-packed with quick facts and tips to help with wedding ring shopping as well as how to save money. He starts the video by going over the basic certifications you should look for when shopping for diamonds. He then goes over the four basic components that contribute to the ring's cost and posts a diagram to represent it. 

Why I Chose It: 

The title is what drew me to this video, it’s called “How to buy a ring for dummies” so I knew the explanation would be really broken down for me to get a good understanding because I have never been in the market for a wedding ring.

This is not a Canadian video but I found that the information was really useful. He discusses online ring shopping to get the same rings you would buy in-store for cheaper. This video explains in depth how to sort through all the ring websites and designs to find your ideal ring.

Why I Chose It:

I chose this video because it explains in depth how to ring shop and has step-by-step instructions on how to navigate the websites and select your shapes and sizes to match your price point. He explains which colours to choose for the shape size and tips on cheaper colours that are identical to more expensive options.

This is a Canadian ring expert, this video is on the longer side but has good information. She starts by explaining the 4 C’s and how those affect the cost of rings. Then she goes through matching purity and carat weight to price which is one of the most confusing steps in ring shopping. She also goes through the process of buying the ring and what to expect when there. Lastly, she ends the video with tips and tricks to save money. 

Why I Chose It: 

I chose it because she's a Canadian ring expert so I knew she would have relevant and reliable information. The video is on the longer end but is really detailed and worth watching if you are new to ring shopping. 

She is a Canadian fiance and style blogger she starts the video by discussing the thought process and intention behind buying a ring. She then talks about setting financial goals when ring shopping and how it is important to budgeting. She then talks about the different styles of rings and how to choose and differentiate them. She also discusses matching rings to lifestyle. 

Why I Chose it: 

I chose this video because she is a Canadian influencer with a background in finance so I knew this information would be relevant. I like how she broke her video down into segments so I could grasp each concept before moving on to the next. I also like how she goes in-depth about matching your ring to your lifestyle and how costs need to be reasonable to your monthly budget and finance goals.