Traditions consist of the set of ideas, customs, history and social behaviors of a specific person or society. For business, it is an issue that must be considered, because it is of great importance when we MAKE business successfully.

Not knowing how to MAKE business or establish a company in an unknown environment will create a big problem, so it is important that entrepreneurs who want to MAKE business must learn about the traditions and culture where the business will be carried out in addition to respecting them, one of the elements Basic business developments is to fully understand the social culture and traditions in which the business will be conducted.

There are different keys to RUNNING business successfully while respecting traditions, the most important tools in my opinion are the following:

·         A practical cultural preparation of the place before entering a business environment.

·         Understand the appropriate communication skills of the new environment.

·         We must be flexible and adapt to the new environment while respecting traditions.

·         Appreciate and apply the cultural framework of the new environment as a means of understanding and working with the traditions of the place.

Finally, and as we have been able to describe, there is no way to create successful businesses if we DO not adopt and respect the culture and traditions of the place, region, or country.

by.

Juan Willis