https://padlet.com/400938541/k6kqkos2u3y9xd2 en-us 2021-03-23 10:58:17 UTC 2023-03-08 19:07:08 UTC hello@padlet.com 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1406345125 2021-04-12 08:43:53 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1406345125 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1411599172 This article gave me a good idea of what silhouettes and colours to include in my range. The article discusses the resurgence of knitwear, emphasising a cosy attitude this fall/winter.]]> 2021-04-13 12:41:11 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1411599172 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1411795140 This article was really useful for choosing the trousers for my range. Focus on a lot of smart casual trousers that can be dressed up. ]]> 2021-04-13 13:23:07 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1411795140 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1411949303 In terms of key knitwear pieces this AW21/22, knitted dresses, off-the-shoulder styles and cardigans are on the up. Heavier pieces such as the coatigan should also be considered.]]> 2021-04-13 13:52:08 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1411949303 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1432151927 Although there is a sense of optimism and party spirit this season, comfort has still become a non negotiable attribute which I will definitely consider when planning my range. This is really stretching out of Victoria Beckham's comfort zone as they usually use thick woollen blends and cotton rather than fabrics like lightweight jersey. ]]> 2021-04-19 08:53:24 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1432151927 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1432160792 This AW21/22 there will be a focus on plush comfort yet also functionality when it comes to jackets and coats. Key styles that this article mentioned included the fashion puffa, comfort overcoat, blazer and bomber jacket.]]> 2021-04-19 08:56:25 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1432160792 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1432235688 After looking at Nicola's street style, I definitely want to incorporate some easy to wear modular suit sets into my range as I think that they would appeal to my target customer. She also wears a lot of suit sets herself. This article was useful as it gave me tips on how to create sets that provide comfort without sacrificing style.]]> 2021-04-19 09:23:46 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1432235688 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1432332127 This article was useful for getting an idea of what to include in my range. Print was slightly down this catwalk season however black and white were the most popular colours. This is good as Nicolas style is very monochrome and I wanted to incorporate this into my range.]]> 2021-04-19 10:03:56 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1432332127 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1432435522 This colour trend report was really useful as it showed me the most popular colours on this seasons catwalk. I especially like the shades winery, downtown brown, red alert, illuminating, olive branch and ultimate grey.]]> 2021-04-19 10:47:51 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1432435522 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1438266933 This page was really useful as it is how the brand would describe themselves and what they aim to achieve.]]> 2021-04-20 14:54:12 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1438266933 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1438351119 This is where Victoria Beckham's target customer identifies on the ACORN classification. This was very useful when filling out the customer profile lifestyle section.]]> 2021-04-20 15:09:49 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1438351119 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1438479333 Although this brand report mainly focuses on the Victoria Beckham lingerie collection, it has a lot of information on the brand as a whole and its marketing techniques.]]> 2021-04-20 15:33:36 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1438479333 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1438485652 In this article Victoria is interviewed about the success of her brand and her 'evolution' throughout her 25 years in the limelight. She discusses her focus on great silhouettes, impeccable tailoring and strange colours that you wouldn't typically put together. ]]> 2021-04-20 15:34:46 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1438485652 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1438507879 In this article Victoria Beckham discusses how she won over the fashion world. She talks about how her transition from celebrity to fashion designer was not an easy one and how she was seriously doubted. However her passion for designing shone through her designs and she soon earned respect from top designers.]]> 2021-04-20 15:38:48 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1438507879 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1438562896 This is a really brief and simplified brand report on Victoria Beckham that just highlights the USP's of the brand. This was useful for my brand research]]> 2021-04-20 15:48:57 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1438562896 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1438572070 Today we were introduced to our INP's and were advised as to where we should start. After this I made a mind map of ideas whilst looking through my vogue copies for inspiration. I knew I wanted to do a designer/luxury brand as in my previous projects I have only ever chosen high street brands. I also wanted to plan a luxurious range with luxurious materials. ]]> 2021-04-20 15:50:39 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1438572070 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1454800160 This is my initial ideas mind map that I created when first informed about the INP. I knew from the get go that I wanted to do a luxury brand as in my previous projects I have always done highstreet brands. I thought it would be interesting to get an insight on the luxury market and how it differs from highstreet. After deliberation, I decided to choose the Victoria Beckham X Nicola Peltz idea as I felt it would be successful and popular among Beckham fans, Nicolas followers and lovers of the VB brand.]]> 2021-04-24 15:46:02 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1454800160 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1454883477 After deliberating over my ideas I decided to do a collaboration with Nicola Peltz and Victoria Beckham.  I thought that this would be the best option as Victoria is soon to be Nicola's mother-in-law, making the range very intimate and will prove popular with Beckham fans and lovers of her brand. After deciding this I started to complete my business plan. ]]> 2021-04-24 16:49:49 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1454883477 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456534712 On the 12th we had to hand in our business plans. I carried on working on this for the first few hours of the day as I found filling in the problem solving box quite difficult. However after talking to Jumana she gave me some ideas of what problems may arise and how they can be solved. After this I started adding to my padlet and mainly used WGSN to research key silhouettes and to look at the catwalk analytics. I find WGSN really useful when it comes to planning my range as it gives me an idea of what is on trend. I also started to gather brand research for my brand summary. ]]> 2021-04-25 16:25:59 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456534712 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456588902 On the 13th I began writing up my brand summary and also started my bibliography using a website called mybib.com. ]]> 2021-04-25 16:57:39 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456588902 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456762930 Over the weekend I carried on with my research and then in class I got started on my customer profile. For this I used the ACORN classification website and identified the brands target consumer as being in the affluent achievers category, who are high income people successfully combining jobs and families.]]> 2021-04-25 18:32:01 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456762930 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456769573 When researching Victoria Beckham's target customer I really struggled to find accurate information on google and only found a few articles/marketing reports. This marketing report was helpful as although it was for the brands lingerie collection, it listed some key traits that Victoria Beckham customers possess, such as a need for quality over quantity, that they love luxury fashion and have a strong sense of fashion.]]> 2021-04-25 18:35:12 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456769573 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456776845 This was useful as Victoria highlights her customers need for quality and luxury. She says that her customer "wants to feel empowered, confident. She wants to feel her best". After reading this it reiterated the need for the best quality materials in my range.]]> 2021-04-25 18:38:57 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456776845 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456794261 For my customer profile I used ACCORN to gather information on their customers financial situation and lifestyle. I found that the VB target cutomer identifies as an affluent achiever and are very welathy. This was also useful as it describes the target customer as a frequent user of social media, highlighting the importance of media marketing.]]> 2021-04-25 18:48:20 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456794261 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456821202 On the 20th I started defining my concept and also finalising my customer profile. I found finding the correct information for my customer profile quite challenging as there wasn't much on the internet. However after finding a brand report on Victoria Beckham I managed to gather enough information.]]> 2021-04-25 19:03:25 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456821202 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456834073 This article discusses how the designer made her name on sleek, body-con sheath dresses with interior corsetry, waist-cinching grosgrain belts, mesh insets and other details that suck the body in and force Beckham-like good posture. But in recent seasons, she’s also added looser styles, more tailored pieces, knitwear and outerwear to broaden her reach and appeal. This is good as it makes a more casual range less out of character for the brand]]> 2021-04-25 19:10:35 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1456834073 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1458443023 This article contained useful information for my SWOT as it discusses the failure of the brands 2019 black friday sale. This day should be a day of huge success for brands and the fact that Victoria Beckham suffered great loss suggests something is missing in their brand offer. I believe that this highlights a need for casualwear due to current high demand.]]> 2021-04-26 08:27:50 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1458443023 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1459174281 This is a page I found that lists the brands strengths, opportunities. One threat that I took from this is the brands competitors ever extending product offers. Childrenswear in particular was mentioned again on this page and how it could be a huge success.]]> 2021-04-26 12:44:39 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1459174281 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1459345914 This article was really useful for the strengths of the brand as celebrity appearances in a brands clothes are great for brand awareness. Victoria's amazing dress designs are constantly worn on the red carpet by a-list celebrities such as Selena Gomez.]]> 2021-04-26 13:18:12 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1459345914 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1459628929 I found this page whilst browsing and it discusses how Victoria Beckham identifies with fellow mothers. This highlights that the Victoria Beckham customer is a older woman with a family and the page also mentions disappointment that the brand does not have childrenswear which is interesting and will be useful later on in my project.]]> 2021-04-26 14:08:14 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1459628929 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1459994786 This page was really useful for my SWOT weaknesses as it mentions the brands lack of advertising. This resonated as have never seen the brand advertised anywhere in the media or whilst out. This is definitely something I will consider when completing my marketing ideas as it will marketing is the key to driving up sales.]]> 2021-04-26 15:12:12 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1459994786 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1461569852 This article is useful for my SWOT as it potentially jeopardises one the brands USP's which is the quality you get for the price of your garment. Articles in the media like this can be devastating for luxury designers.]]> 2021-04-26 20:27:57 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1461569852 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1461580665 This page was really useful for the political part of my PESTEL as it highlights Brexit and how detrimental it can be whilst importing goods and can lead to huge delays. ]]> 2021-04-26 20:31:22 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1461580665 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1461603431 This is the commitment to the Modern Slavery Act statement made by Victoria Beckham on their website page. In this the brand states that it is committed to maintaining and improving practices to combat modern slavery and human trafficking throughout their business. This is a useful point for my the Legal part of my PESTEL. ]]> 2021-04-26 20:38:55 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1461603431 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1464006294 This article discusses the issue that luxury designers have with plus size sizing. I want my range to be enjoyed by everyone and therefore all my items (except the accsessories) will go up to a size 16 and 18. As this article states, it only takes one luxury fashion brand to kickstart the movement and then all other designers will follow. ]]> 2021-04-27 12:41:29 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1464006294 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1486491478 Nicola is no stranger to the fashion world. Despite being an actress in 2014 she teamed up with Vogue on fashion week to produce a diary of her looks. Even here, we can get a good idea of her style and that since a young age she has always gravitated toward darker shades with a minimalistic approach.]]> 2021-05-03 17:45:58 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1486491478 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1486494292 Yet again, this article was really useful as it highlights some key products that Nicola is never without. In this article it mentions bandanas, Tiny shoulder bags are a favourite, chunky platform boots (worn with bootleg jeans) and oval-shaped sunglasses. This is very useful particularly as I want the range to include some accessories.]]> 2021-05-03 17:46:31 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1486494292 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1491848228 This article was really useful as it highlighted AW21 predicted trends that could be used in my range. One I am definitely considering is the jumpsuit as the flattering silhouette will tie in well with the Victoria Beckham brand.]]> 2021-05-04 21:55:40 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1491848228 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495297550 This page discussed the re emergence of the bodycon dress. As life begins going back to normal, shorter hemlines are becoming more and more appropriate. This silhouette is definitely one to consider for my range.]]> 2021-05-05 18:44:14 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495297550 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495333629 Noughties trends are coming back with vengeance and the corset top is back. I am considering one of these for my range as they can be dressed down however I feel this silhouette might be too young for my target customer.]]> 2021-05-05 18:52:58 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495333629 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495611828 I definitely want to include a pair of jeans in my collection as Nicola is often spotted out losing loose fitting straight leg jeans. However this style adds something extra to the silhouette which I like.]]> 2021-05-05 20:07:51 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495611828 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495646636 2021-05-05 20:19:05 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495646636 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495663165 The mini skirt has come back in a different form this year as the low rise fit has re emerged. However I don't think that this is a fit that I am going to include in my range as I feel that this would be too far out of character for the Victoria Beckham brand. However I do want to include a high waisted mini skirt in my collection as part of a two piece. ]]> 2021-05-05 20:24:38 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495663165 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495853985 This article gave me some ideas for my suit co ord. Co ord sets are on the up by 12% however trouser suit sets are falling which was my original plan. Due to this I might change the trousers to a skirt.]]> 2021-05-05 21:39:46 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495853985 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495870681 From this article two trends that I want to include in my collection are openwork trims and faux fur trim as they are best fitting to Nicola Peltz style.]]> 2021-05-05 21:48:19 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495870681 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495886066 These are the catwalk analytics for coats and jackets this AW21/22. From this I think I am going to include a oversized puffa jacket, bomber jacket or faux fur jacket.]]> 2021-05-05 21:56:15 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495886066 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495904259 This article was really useful as it helped me finalise my colour palette. From this article I chose my shades rootbeer, fiery red, olive and brilliant white. ]]> 2021-05-05 22:05:55 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1495904259 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1512594145 This article was really helpful when selecting my fabrics as it was important to see which fabrics were trending and to then see if I could get them sustainably made. From this article I felt that satin and noir leather would best fit the phantasmagoria theme yet still fit in a casual range.]]> 2021-05-11 09:07:05 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1512594145 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1512794855 Global fear and uncertainty has driven dark aesthetics. We are seeing Modern Goth looks take to the streets via all-black outfitting, leather and chunky accessories. I want the Victoria Beckham X Nicola Peltz collection to channel this dark and brooding sensibility, serving up streamlined, minimalistic silhouettes punctuated by luxurious faux leathers and a dark colour palette. I feel this trend is very fitting to the Victoria Beckham brand as it means I can use a lot of dark hues, which sell best currently. This theme also allows for a lot of elegant detail to be added to designs. Elegance is a key focus at Victoria Beckham particularly in her dresses.]]> 2021-05-11 11:00:10 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1512794855 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1512800833 This article was useful as it listed the sheens and textures that will help make phantasmagoria themed designs pop. One key element it discusses that I am definitely going to incorporate throughout is iridescence, to add to that disco inferno element of the trend. ]]> 2021-05-11 11:03:11 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1512800833 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1518037103 After deciding I wanted to include vegan leather as one of my my fabrics I done some research on different options and its properties. I chose to use cactus leather in my range.]]> 2021-05-12 15:50:54 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1518037103 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1518515586 Another one of my chosen fabrics is organic cotton. As well as being good for the environment, organic cotton is durable and very soft, making it a great material to use for a post-lockdown collection.]]> 2021-05-12 17:36:14 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1518515586 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1531000724 I also looked into faux fur and found that competitor Stella McCartney has actually developed the worlds first completely sustainable faux fur. This shows that she is really dedicated to leading the way when it comes to sustainability.]]> 2021-05-17 12:52:48 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1531000724 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1535074059 This catwalk analysis on colour gave me good statistics to include on my colour mix page to back up my colour choices. Dark brown is up +18 YoY, Black 43% YoY and Green +20 YoY.]]> 2021-05-18 11:10:10 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1535074059 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1550019690 This Stella McCartney report was useful as it was really detailed and also gave a detailed comp shop that included Victoria Beckham. The comp shop highlights how Stella McCartney is leading the way for sustainability whilst Victoria Beckham is trailing way behind.]]> 2021-05-22 12:45:13 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1550019690 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551674791 This page showed Stella McCartneys revenue compared to its competitors. which was useful as it was easy to measure how succesful they were.]]> 2021-05-23 18:50:07 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551674791 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551764533 For part of my primary research I created a survey on survey monkey and sent it via email to my classmates. I asked questions that would help me design a range that would appeal more to consumers. I also made the answers to the questions multi-choice to make the responses easy to quantify.]]> 2021-05-23 20:15:27 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551764533 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551765308 The first question I asked was ‘What kind of casual wear items would you consider buying from Victoria Beckham?’ The most popular answer was jumpers/hoodies so I decided to include a knitted cardigan and matching bralette set. I think this style would suit the Victoria Beckham brand more than a hoodie as our target customer is an older woman and the set will form a more put together look.

]]> 2021-05-23 20:16:15 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551765308 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551770132 The second question was ‘What kind of price points would you be willing to pay for them?’ To this everyone answered the lower price margin which shows that for casualwear they are wanting to pay less. I am definitely going to take this into account when pricing my range. ]]> 2021-05-23 20:21:04 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551770132 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551773718 The third question was ‘what key features would entice you to buy these pieces?’ and the most popular answer was versatility. This is useful as now when planning my range I will include pieces that can be dressed up or dressed down to create multiple looks. ]]> 2021-05-23 20:24:01 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551773718 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551777203 Lastly I asked ‘Has your lifestyle changed and if so do you have a requirement for more casualwear?’ to which all answered yes, highlighting a need for Victoria Beckham to have a casualwear range.]]> 2021-05-23 20:27:20 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551777203 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551829600 This website is useful for measuring brands sustainability. From this information it is clear to see that Celine is also trailing behind when it comes to sustainability, scoring a 2 or less on all segments.]]> 2021-05-23 21:20:32 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551829600 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551851330 In this article I read all about the Celine and Tyson Reeder collaboration and its success. The collection was even worn by Rihanna.]]> 2021-05-23 21:46:14 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1551851330 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1553075055 Two of the countries I chose for my sourcing are Italy and china. This page was useful as it compared the two. The main pros of Italy compared to China is the proximity and the flexibility due to this. A pro of China over Italy is that the workers are speedy and they can produce large quantites. This empathises the need for buyer to look into their sourcing strategys. ]]> 2021-05-24 08:35:51 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1553075055 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1553110554 This was helpful for the pros and cons of Italy for sourcing. From this I  took that a disadvantage for using Italy is that tax and contribution rates for businesses equal an average of 59.1% of profit.]]> 2021-05-24 08:58:42 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1553110554 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1553148651 Another one of my chosen sourcing countries is China. This highlighted the pros and cons which I listed in my sourcing strategy.]]> 2021-05-24 09:24:56 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1553148651 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1553252623 For my chosen garment journey I chose a garment made in the UK. Victoria Beckham sources most of her products from the UK as they like to regularly visit their production and supplier sites and exercise their right to carry out inspections and audits where appropriate ]]> 2021-05-24 10:44:17 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1553252623 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1553780426 This article was interesting as it spoke about factory and worker exploitations in the UK. One scandal mentioned was with Boohoo, where it was discovered that as low as £2-3 per hour are allegedly commonplace in Leicester factories supplying Boohoo and other online retailers. ]]> 2021-05-24 14:07:20 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1553780426 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559381304 This section is for my WGSN analytics and all the articles that I found useful whilst planning my range.]]> 2021-05-25 21:40:15 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559381304 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559552006 This edited chart shows that Victoria Beckhams best selling shade is black. It also shows that her customers go for darker hues which is good as it means my range shades will prove popular with her customers.]]> 2021-05-25 23:27:49 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559552006 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559554658 On the 26th April I started researching my competitor brands for my brand position. In the end I chose Alexander McQueen, Marni, Celine, Temperley and Stella McCartney. When looking into these brands I noticed that most had larger product offers than Victoria Beckham and offered collections such as kidswear, menswear, unisex etc. However, I feel that the collab with Nicola will move the brand up on the graph in terms of fashionability and will hopefully increase profit. I then started my SWOT and found that I really struggled to find information but ended up finding some student brand reports which were useful. ]]> 2021-05-25 23:29:25 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559554658 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559571990 Today I made the final tweaks to my SWOT and then started on my PESTEL. Yet again, I found it really difficult to find information for this on google and ended up getting most of my Legal information from the Victoria Beckham website. I then started research for my range plan and my trend and used WGSN to find my key silhouettes. I wanted to choose silhouettes that would draw in a younger demographic yet still appeal to the loyal Victoria Beckham customer. I began my moodboard and then looked at the runway for inspiration. I felt that the Dion Lee and SportMax collections best embodied what I wanted for my range.]]> 2021-05-25 23:39:45 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559571990 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559597032 Over the weekend I finished my runway inspiration and then made a start on my key items and key trends using WGSN analytics and articles. In my key items I included jumpsuits, bomber jackets and suit sets as I feel these best fit Nicolas style and are what she would reach for. Whilst doing this I started thinking about my key fabrics as I knew I wanted them to all be sustainable. I did some research on organic cotton, vegan leather, organic silk and organic denim.]]> 2021-05-25 23:54:03 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559597032 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559608554 At the start of the day I had a 1 on 1 with Jumana and we discussed my moodboard. This conversation was really useful as I realised that although id researched trends I hadn't actually chosen one to base my collection/moodboard on. After this conversation I began looking back at my research and decided that the phantasmagoria trend was the most suitable trend for my collection. I spent the rest of the day doing research on this to better understand it.]]> 2021-05-26 00:00:17 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559608554 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559618662 Today I decided to begin looking at trending colours for my colour palette. I knew that based on Nicolas style and from looking at the current most popular colours at Victoria Beckham that I wanted to use mostly dark shades with a few pops of colour. For this I used pantone and picked all my shades from the AW21 New York Fashion Week report and also the London one. ]]> 2021-05-26 00:05:51 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559618662 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559647663 Today, I started my range plan on photoshop. I'd already selected and planned my range on a separate PowerPoint which I kept referring back too. I really enjoyed doing this however I got frustrated when I couldn't change the colour of the faux fur trim on my jacket. After trying for a while I decided to give up and keep the design simple. However I managed to add the diamond detailing to my t-shirts which I was happy with.]]> 2021-05-26 00:19:54 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559647663 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559665095 After I completed my range plan I was able to complete my product development. In this I referenced back to a t-shirt I saw in Sefridges that inspired the design. I then started my outfit building which I really enjoyed and was really happy that I could mix match multiple items from my range to create outfits. I then managed to complete my assortment mix where I learnt that the majority of my category mix is tops and bottoms. I also managed to complete my colour mix where I found my most used shade was Mykonos blue.]]> 2021-05-26 00:27:05 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559665095 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559688950 I decided to finally create a survey to email to my classmates after putting it to the bottom of my to do list for so long. The responses were super useful and actually made me lower my pricing completely. Most people voted that they'd pay for the lower price bracket which made sense to me as my range is casual wear and mainly core items. However, I had to keep some of my high price points to not go to out of the ordinary of Victoria Beckham pricing.]]> 2021-05-26 00:36:11 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559688950 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559706331 Today I started my sourcing strategy and chose to follow the garment journey of my lace camisole that was sourced from the UK. I found doing the logistics and everything fine but when it came to the critical path i'd forgotten the structure. However after asking Jumana for help I soon understood and managed to complete it with a lead time of 6 weeks.]]> 2021-05-26 00:42:37 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559706331 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559721197 Today I finally started my comp shop after putting it off for so long. I chose to do Stella McCartney and Celine as I'd visited Stella McCartney when I went to Selfridges. It was really interesting comparing Stella McCartney and Victoria Beckham as the two have both come from a famous background. When researching the brands I read that many say that their success in the fashion industry is fame induced which I think is unfair. The compshop also helped massively with my pricing architecture and helped me justify my pricing.]]> 2021-05-26 00:48:18 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559721197 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559738996 Today is the day before the due date and I was really stressed as I left merchandising to the last minute. As it had been a while since the last project I'd forgotten how rate of sale and margin worked. However after I spoke to Jumana I found it easy and managed to complete it efficiently. ]]> 2021-05-26 00:54:54 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559738996 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559746210 Today was the hand in date and I felt I had left myself so much to do. I started off doing my executive summary which I had never done before. I then got on with my evaluation and added the finishing touches to my Powerpoint. I then started annotating the research that I hadn't already done. All in all I am really proud of my range plan and the collection as a whole.]]> 2021-05-26 00:57:29 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559746210 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559771224 This shows Victoria Beckham's current pricing architecture.]]> 2021-05-26 01:07:00 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559771224 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559794816 Victoria Beckhams key category is dresses, which is illustrated in this data pulled from edited on their current collection, followed by tops and bottoms. ]]> 2021-05-26 01:16:38 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1559794816 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560045013 2021-05-26 02:59:57 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560045013 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560051804 2021-05-26 03:03:23 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560051804 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560053169 On the first week back I went to Selfridges to look at their Victoria Beckham section. I got to feel the fabrics the brand uses and got to analyse the attention to detail on their pieces. First thing i noticed was the quality of the materials they used. Every material was thick and plentiful and heavy. Another thing I noticed was that most of the dresses had a detail of some sort, such as a chain, a cut out or ruching to add something to the simplistic designs. I thought that all the designs were elegant and I definitely took some inspiration away with me.]]> 2021-05-26 03:04:02 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560053169 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560053937 2021-05-26 03:04:25 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560053937 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560054694 2021-05-26 03:04:49 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560054694 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560055521 2021-05-26 03:05:12 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560055521 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560056641 2021-05-26 03:05:41 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560056641 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560878526 2021-05-26 10:15:54 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1560878526 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1566749806 2021-05-27 21:52:24 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1566749806 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1566751387 2021-05-27 21:53:20 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1566751387 400938541 https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1607532184 2021-06-15 13:27:58 UTC https://padlet.com/400938541/k6kqkos2u3y9xd2/wish/1607532184