https://padlet.com/usictech/k6bkaaq28hdydkd0 The following are extracts from the website Globalization 101 by the Levine Institute (State University of New York). Each text addresses a different process associated with cultural globalisation: cultural Americanization, cultural hybridization, and cultural protectionism. Your tutor will assign you into small groups. In 20 minutes, answer the two questions for each topic based on the content of the extract and your former knowledge and experience. Be prepared to share your answers in the group discussion. The Americanization of cultures. The first text discusses the impact of American corporations on the Italian way of life. a. What are the two ways in which American corporations can influence a country’s cultural identity, concerning food? In which of these two ways has Starbucks influenced Italian culture? Explain. b. Are you aware of whether Starbucks or other American transnational corporation has had any impact on your home country’s culture (in any of the two ways described before)? 1.1. The Influence of U.S. Corporations on Local Mores (http://www.globalization101.org/the-influence-of-us-corporations-on-local-mores/) One of the principal concerns about the new globalization of culture that is supposedly taking place is that it not only leads to a homogenization of world culture but also that it largely represents the “Americanization” of world cultures. The spread of American corporations abroad has various consequences on local cultures, some very visible, and others more subtle. For example, the influence of American companies on other countries’ cultural identity can be seen with regard to food, which matters on two levels. First, the food itself is in many countries an integral aspect of the culture. Second, restaurants can influence the mores and habits in societies where they operate. […] Starbucks causes cultural concerns in Italy because of the association that Italians make between coffee and leisurely sidewalk cafes. Coffee in Italy is more than a drink; it is part of the way of life and Italian mores. While in the United States it is common for people to buy takeaway coffee for drinking in the street or office, in Italy people usually prefer to relax and chat with peers while drinking coffee. Coffee shops offer a personal, friendly atmosphere that many Italians believe a large chain could not provide. Similarly, many people would prefer to frequent coffee shops that are each unique, while Starbucks offers a standard formula. Hollywood and cultural hybridization. The second text discussed the impact that other cultures have had on the United States’ cultural products, in particular, Hollywood movies. a. What examples does the text provide to claim that “Hollywood is a multicultural institution”? b. Do you know other examples of cultural hybridization, in either film or other cultural elements? 1.2. The Integration of Cultures (http://www.globalization101.org/the-integration-of-cultures/) Although the United States may play a dominant role within the phenomenon of cultural globalization, it is important to keep in mind that this is not an entirely one-way street. Many other countries also contribute to global culture, including American culture itself. Just as American popular culture influences foreign countries, other national cultures are influential within the United States and also increase their presence worldwide. Hollywood is a good example of an industry that integrates elements from more than one culture. Most people would think of Hollywood as something entirely American. However, while Hollywood dominates world cinema, American movies are subject to foreign influence. According to The Economist, “one reason for Hollywood’s success is that from the earliest days it was open to foreign talent and foreign money.” Many American movies are remakes of foreign films. For example, the 2007 Academy Award Winner for Best Picture, “The Departed”, is a remake of the Chinese film, “Infernal Affairs. Also, many film-making companies, producers, and actors in Hollywood are not inherently American. The Columbia Tristar and Twentieth Century Fox companies are owned by Japan’s Sony and Australia’s News Corporation, respectively, two foreign media conglomerates. James Cameron, the producer of the movie Titanic, is Canadian. Moreover, many of Hollywood’s most famous actors are not Americans. Arnold Schwarzenegger is from Austria, and Nicole Kidman grew up in Australia. From this perspective, it can be argued Hollywood is a multicultural institution. […] en-us 2022-03-02 11:53:34 UTC 2022-03-02 12:12:10 UTC hello@padlet.com hstang2 https://padlet.com/usictech/k6bkaaq28hdydkd0/wish/2073419370 1.The spread of American corporations abroad has various consequences on local cultures, some very visible, and others more subtle. For example, the influence of American companies on other countries’ cultural identity can be seen with regard to food, which matters on two levels. First, the food itself is in many countries an integral aspect of the culture. Second, restaurants can influence the mores and habits in societies where they operate.
b. Chinese works, Crouching Tiger, Hidden Dragonand Mulan, as examples to illustrate the complexity involved in hybridization and the implications that it has for the debate on the globalization of culture. It was found that ‘deculturalization’, ‘acculturalization’ and ‘reculturalization’ can be used to characterize the hybridization of cultural products and that often the producer, with his/her background, aspirations and work style, has a key role to play in deciding how these features are organized and manifested]]> 2022-03-02 12:05:24 UTC https://padlet.com/usictech/k6bkaaq28hdydkd0/wish/2073419370 https://padlet.com/usictech/k6bkaaq28hdydkd0/wish/2073426485 1.  a. First, the food itself is in many countries an integral aspect of the culture. Second, restaurants can influence the mores and habits in societies where they operate.

b. Some fast food restaurants like McDonald's. And the famous American electronic product company-Apple.

2.a.many film-making companies, producers, and actors in Hollywood are not inherently American. 

b. Kpop groups, like bts, nct. the team members from different countries(Thailand, China…) Model, the models in the magazine also come from different countries, and the clothes in the magazine also have different elements, such as Hanfu elements, suits, kimonos and so on.]]> 2022-03-02 12:11:45 UTC https://padlet.com/usictech/k6bkaaq28hdydkd0/wish/2073426485