https://padlet.com/patkobee/k61x4plqhe4i I'll give you money for your gold en-us 2017-06-01 12:51:45 UTC 2025-12-20 17:07:45 UTC hello@padlet.com pickaxintl https://padlet.com/patkobee/k61x4plqhe4i/wish/174804274
This article,  looks at three Companies that have exceptional social media presences:  New Belgium Brewing, Dos Equis and Great Lakes Brewing.  The author points out that only one of these companies is in the top 10 beer companies on Facebook, Twitter or Instagram based on independent research, but each finds a way to stand out by using specific idiosyncratic and innovative strategies.

In developing our own campaign, the lessons from each of these case studies is important. Each campaign has a core focus that is used for multiple posts over time. This technique breeds interest and steers conversations, as well as creating an atmosphere of "waiting for the next installment". The internal process at each brewery is discussed as being focused, consistent, exclusive and distinctive - and meant to stimulate on-line discussion and re-posts.

This article uses independent research from Engagement Labs, has links to articles that provide back-up information and more colour, and links to examples of social media postings for each brewery.  This article gives many great conceptual ideas that should aid in the planning process at any brewery. "Social media content must be exclusive, distinctive, and have substance. In this industry, there’s no room for bad foam." Yes, they said "bad foam"....




]]> 2017-06-01 13:02:22 UTC https://padlet.com/patkobee/k61x4plqhe4i/wish/174804274 patkobee https://padlet.com/patkobee/k61x4plqhe4i/wish/174804617 https://www.gocactus.com/case-study/camerons-brewing/

]]> 2017-06-01 13:04:01 UTC https://padlet.com/patkobee/k61x4plqhe4i/wish/174804617 mark_samborski https://padlet.com/patkobee/k61x4plqhe4i/wish/174805400
http://business.financialpost.com/entrepreneur/this-craft-beer-startup-uses-some-clever-marketing-tricks-to-win-customers

Not really a social media marketing article but it does review some out of the box marketing ideas for start up breweries.

]]> 2017-06-01 13:08:40 UTC https://padlet.com/patkobee/k61x4plqhe4i/wish/174805400 mark_samborski https://padlet.com/patkobee/k61x4plqhe4i/wish/174806641 http://mashable.com/2010/08/27/beer-social-media/#1IBmT.VRviqm

The article reviews the new avenues breweries are taking in using social media:

Macro-Breweries - They are focusing on smart phones as a way to more involve their customer base, using their buying power to develop beer-centric apps and run online reality TV shows that tied in with Budwiesers sponsorship of FIFA.

Micro-Breweries - The most successful craft breweries are using social media to engage their customer base and get them invested in them at a grass roots level. Narragansett, for example, has made a public drive to raise sales to buy a new brewery, calling on customers to 'do their part' buying a case of beer, signing a petition and reporting bars and stores that don't carry them.

An interesting read that reviews the benefits of engaging your customer base and thinking outside the box when it comes to marketing.

]]> 2017-06-01 13:16:01 UTC https://padlet.com/patkobee/k61x4plqhe4i/wish/174806641 patkobee https://padlet.com/patkobee/k61x4plqhe4i/wish/174806800 http://straydogbranding.com/how-to-launch-a-successful-craft-beer-brand/

This article looks at the factors for a Successful Brand
Great Beer: Less money to convince people your beer is good
Shelf Appeal: Allows consumers to navigate to what they’re looking for with minimal effort
Brand Story: Convey your passion about your product, core values of your business

Why is this article credible:
This website is run by brand professionals who have worked with a variety of brands in different industries]]> 2017-06-01 13:16:46 UTC https://padlet.com/patkobee/k61x4plqhe4i/wish/174806800 breidfraser https://padlet.com/patkobee/k61x4plqhe4i/wish/174810501 Flashpoint's marketing study outlines Modern Times brewery's successful social media campaign highlighting the focus on transparency and brand identity. The study posits that this branding was the key to the brewery's rapid growth and success.

This study is interesting and effective as it shows that transparency in social media marketing can be a great tool for growth.

This article comes from a marketing company which appears to be using the example as a case study. It is unclear if flashpoint was the company behind this campaign so there may be some bias.]]> 2017-06-01 13:35:36 UTC https://padlet.com/patkobee/k61x4plqhe4i/wish/174810501 patkobee https://padlet.com/patkobee/k61x4plqhe4i/wish/174815897 https://www.marketingweek.com/2017/05/30/ab-inbev-craft-beer/]]> 2017-06-01 13:57:11 UTC https://padlet.com/patkobee/k61x4plqhe4i/wish/174815897 patkobee https://padlet.com/patkobee/k61x4plqhe4i/wish/174818252 http://jesterkingbrewery.com/on-wicked-weed-brewing]]> 2017-06-01 14:08:07 UTC https://padlet.com/patkobee/k61x4plqhe4i/wish/174818252 mark_samborski https://padlet.com/patkobee/k61x4plqhe4i/wish/174819987 https://www.impactbnd.com/blog/6-popular-beer-brands-rocking-their-instagram-marketing

Short read on what some of the most popular craft breweries are posting on Instagram nowadays and why they work.]]> 2017-06-01 14:16:22 UTC https://padlet.com/patkobee/k61x4plqhe4i/wish/174819987