• Fluctuation of likes but average of 2.000 ❤
• Tries to follow a template at times.

Staff wearing it

By colour

Minimal

Unironed clothes

Minimal and slim fixtures

Friendly staff, no pictures allowed

Smiley at the entrance

Come and talk to you a bit too much

No music

Catwalk showed in tv

Global city women travel

Powerful woman

Celine

Jill sander

Van den notes

Effortless confidence is the core value within Phillip Lim's 

Brand dan’s: clothes that embody youthful elegance and that can take you from day to night, week to weekend

working Professional lady 

Quality over style 

Too much stuff 

Dispersive

Not on Google?

Like a small Dep store

Bodyguards 2

Quite full of stock

Fashionable people target cust

Street crossing in the showcase

Joseph section respect the brand identity

Quite dark colour, small section, you have to look for it

Minimal fittings

Loud staff

Not harassing

Ysl

The row

Fendi

Balenciaga

Small shop i couldn't find

Staff chilled

Respect the mood board

A bit dark

Dont like what the staff is wearing

Poor visual merxhandinzig 

Young music

 “The brand is successful because of its strong fashion DNA, rather than being basics or essentials,”

smart Londoners of a certain age think of Joseph

“It always makes you feel well-dressed. It’s easy to move in, easy to travel in. It’s never loud and always looks chic. It’s like an old friend because it’s always been consistently good.” Lara Mingay of luxury PR firm LM Communications

Fresh

Young 

Quirky 

Teen with money 

Arty 

Smells nice

See straightaway

Colorful

Prices not out

Open door

Clear stock

Staff polite

Especially door guy

•Mr Joseph Ettedgui was born In Casablanca, Marocco and moved to London with his brother in 1960 where they opened an hair salon. 

•He started to sell Kenzo in STUDIO 33 (the salon) and assisted fashion designers, including Miuccia Prada, John Galliano and Azzedine Alaïa

Digital stuff for phone 

A game , an app addition of tech 

Having exclusive limited editions or concessions in store veja,edun 

Collab, new brands? 

Collab ego no profit ngo 10-15% 

Show of new brands cool brand with sustainable core(Veja make a movie on the homepage promote it) 

Promote launch with custom experience where people get something out of it Cafe in the store or stuff. Instagramable and put pic and win rewards. Discounts n free coffee. Special events - app like the influencer diary or on instagram. Based on ur point u hv invitations to events or to see the collection. 

Resell clothes to other customers or re-invent em 

Sample sales

ELEGANT , PLAIN , MINIMAL, RICH BUSINESS WOMAN. 

What gives you point ?

Buying in store - points for how much 

Posting a picture 5 points 

visiting the store 5 points

liking a picture 3 points

viewing a story 2 points 

Referring a friend 20 points to both 

Reselling clothes (based on price half of what u earned)

Parties reserved to higher points

As well as some more open from a minimum of 50 points

No open to others

Whats ur socialmedia mission ?

I am putting this pictures out on ig why ?

Awareness of the brand 

What does this picture do and what do I want in return ?

I am writing on twitter why 

On facebook ?

Videos 

Content strategies 2 images everyday to increase sentiment towards ur brand 

Frequency and focus

Twitter 

1 per h 10h

Google + 

If you have a google plus it would recognise ur brand name faster when googling 

Instagram 

1 max 2. Day , you have to maintain that 

Use same filter, business and texture ALL SAME ON IG

For our 10 posts THINK outside the box, 5 pics hv to be on csr n 5 on ur brand strategy 

How to make ur twits relevant

100-120 characters

Encourage conversation 

Use hashtag often

Shorten Links

Bright strong images

Maintain your personality 

Facebook 

Generate positive mood

Ask questions

403x403 pixels

Interact with your followers and fan

Add comments

Post often but no too often 

Linkedin 

It’s a company dinner party

Keep short

interesting

Start comments

Tag people 

Don’t forget the power of images

Instagram

What do your followers like the most 

Search on google Joseph fashion e vedi cosa la gente ha cercato 

3-7% on ig good engagement 

#relative #specific

#shareacokewith 

What the colours of next year wgsn

Hashtag common name broad one + particular good for Joseph 

**TO ENTER** 

Fill out the survey to win, takes only 3 minutes :  

Please find below your personal time table.

Try to be on time for a smooth progress of the photoshoot! 

Ideally it would be good to arrive between 15 to 10 minutes in advance, so we can introduce you to the crew. 

 

Hunji/Boyfriend – Saturday 17^th , 11:00 am 

Meera/Julio – Saturday 17^th , 11:30 am 

Stephane/Nikky – Tuesday 20^th , 4:30 pm
Tanishia/ Tunde – Tuesday 20^th , 6:30 pm  

 

Chapter Spitalfields 

Address: 9 Frying Pan Alley, London E1 7HS

Contacts: 07405598685

 

Please, be considerate when choosing your 3 outfits. Make sure your partner will be able to fit in them. You can wear what you like: including heels, ties, tights and so on.. 

Yes! You can wear what you like as long as it respects the colour palette of the brand that we are shooting for! Find below the colours allowed: Black is fine too. Please try to be smart casual , once again to respect the brand’s style.